Entertainment Venues - US - December 2013
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Live Nation and AEG have emerged as the dominant forces in live entertainment by controlling all aspects of the value chain. Yet, ticket prices have increased while ticket sales have remained relatively flat. There are opportunities for new business models to emerge to reduce ticket prices and increase attendance and ways for regional players to compete by offering high quality family entertainment at reasonable prices.”
– Fiona O’Donnell, Senior Lifestyles & Leisure Analyst
This report looks at the following areas:
Out-of-home entertainment remains a popular activity among Americans. Two thirds of all adults have attended a live entertainment event within the last 12 months (excluding sporting events) – which equates to roughly 157 million participants. The most popular venues include outdoor street or city festivals, bars, sports arenas/stadiums, and small theaters. Among those who attended any live entertainment events, paid events are more popular than free ones, indicating that value is attached to paying for an event. However, attendance is dropping for leading performing arts categories including musicals, classical music concerts, and nonmusical plays, and attendance for the top 100 North American tours has been flat. Venues and promoters need to develop new ways to attract attendees to the performing arts through education, the unique qualities of live events, and more affordable ticket options.
This report examines consumers’ attitudes toward live events, both free and paid, and takes an in-depth look at the market for live music concerts and festivals.
For the purposes of this report, Mintel concentrates on live events, excluding sporting events, held at the following types of venues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.