Environmental Concerns in Household Cleaning - UK - February 2009
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Environmental issues are now a key part of the consumer psyche and thus cannot be ignored in any market sector. Major household cleaning manufacturers and retailers have responded to the challenge by making changes to such factors as packaging, energy usage and the sourcing of raw materials. There has also been a plethora of launches based on ‘natural’ ingredients. However, much of this comes at a cost to the consumer – and the gloomy economic scenario is casting a long shadow over the future of these products.
The rising importance of consumer concern about the environment and its move into everyday actions.
The response of the household products industry to these concerns and the opportunities for niche marketing.
How different product sectors have addressed the issues which specifically affect their products.
How manufacturers communicate with consumers.
How concern about the environment fits into the context of other consumer habits and needs.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.