Esports - UK - June 2019
Covered in this report
This report analyses the competitive gaming market, also known as esports, covering console, PC, tablet, mobile and VR gaming. The report also discusses gameplay streaming and watching. Gameplay streams are defined as users broadcasting their gaming content online for an audience to watch, whether that is competitive gaming or not.
Market size data for this report is supplied by Newzoo, which defines esports for the purposes of its data as “Competitive gaming at a professional level and in an organized format (a tournament or league) with a specific goal (ie, winning a champion title or prize money) and a clear distinction between players and teams that are competing against each other.”
“The rapid growth of the esports industry is set to continue as gaming devices get more powerful and major celebrities get more involved. Companies have also been working with esports stars for promotional campaigns to help align the image of esports more closely with that of traditional sports. Changing perceptions in this way will be crucial to increasing mainstream appeal.”
– Zach Emmanuel, Consumer Technology Analyst
This report will look at the following areas:
- Gaming kit designed by esports stars could appeal to fans
- More interactions with esports stars could entice viewers to spend on paid streaming services
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.