Estilo de Vida dos Millennials - Brasil - Janeiro 2017
"A geração dos millennials ainda está atrás em termos de sustentabilidade e hábitos alimentares saudáveis, em comparação às gerações anteriores, já que as pessoas tendem a adotar hábitos mais saudáveis e sustentáveis à medida que envelhecem. Há espaço para as marcas ajudarem os millennials, principalmente os mais maduros, a adotarem hábitos mais saudáveis e sustentáveis."
– Renata Pompa de Moura, Gerente de Pesquisa
Este relatório analisa as seguintes questões:
- Como anúncios podem ajudar a aliviar o estresse dos millennials?
- Como os restaurantes podem engajar mais millennials com seus programas de fidelidade?
- Serviços compartilhados têm maior apelo do que serviços de aluguel
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