Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ethical Lifestyles - UK - June 2018

“Press headlines and popular TV shows such as Blue Planet II have helped to raise people’s awareness of the extensive harm mankind has wreaked on the Earth. However, plateauing recycling rates and rising food waste levels show that, despite their increased awareness, people are failing to make the lifestyle changes needed to prevent further environmental damage. For brands this signals opportunities to create campaigns that will show how businesses and their customers must work as a team if they are to establish a greener planet for the future.”

– Jack Duckett, Senior Lifestyles Analyst

This report examines the following issues:

  • Engaging the young with the environment 
  • A case for British CSR

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • The environmental impact of the growing population
            • Household recycling rates stagnate
              • Income squeeze subdues
                • Obesity rates continue to cause alarm
                  • 78% of UK companies pay men more than women
                    • The consumer
                      • Recycling proves top eco-habit
                        • Figure 1: Frequency of selected environmentally friendly habits, April 2018
                      • Three quarters of Brits plan meals to avoid food waste
                        • Figure 2: Environmentally friendly behaviours, April 2018
                      • Press headlines drive awareness of plastic pollution
                        • Figure 3: Most important environmental issues, April 2018
                      • Highlighting British CSR
                        • Figure 4: Influential factors when buying products, April 2018
                      • A call for transparency
                        • Figure 5: Ethical and environmental attitudes, April 2018
                      • Plastic concerns drive interest in plastic-free stores
                        • Figure 6: Interest in ethical and green products and services, April 2018
                      • What we think
                      • Issues and Insights

                        • Engaging the young with the environment
                          • The facts
                            • The implications
                              • A case for British CSR
                                • The facts
                                  • The implications
                                  • Market Drivers– What You Need to Know

                                    • The environmental impact of the growing population
                                      • Population growth drives household food waste
                                        • Household recycling rates stagnate
                                          • Plastic waste overwhelms the environment
                                            • UK CO2 gas emissions fall
                                              • 78% of UK companies pay men more than women
                                                • Tax avoidance remains contentious
                                                  • Income squeeze subdues
                                                    • UK: ‘The fat man of Europe’
                                                    • Market Drivers – The Environment

                                                      • The environmental impact of the growing population
                                                        • Growth projections
                                                          • Figure 7: Trends in the age structure of the UK population, 2012-22
                                                        • The environmental implications
                                                            • Figure 8: Growing Underground, London, April 2018
                                                          • Population growth drives household food waste
                                                            • Cutting food waste
                                                              • Alternative solutions for food waste
                                                                • Household recycling rates stagnate
                                                                  • Figure 9: Waste from households, by area, 2010-16
                                                                • China bans imports of plastic and paper waste
                                                                  • Plastic waste overwhelms the environment
                                                                    • Figure 10: Plastic waste at the North Pole, 2018
                                                                  • UK CO2 gas emissions fall
                                                                    • Trends in distance travelled by mode of transport
                                                                      • Figure 11: Trends in average distance travelled, Great Britain, 2006-16
                                                                  • Market Drivers – Social Issues

                                                                    • 78% of UK companies pay men more than women
                                                                      • Tax avoidance remains contentious
                                                                        • Challenges for the charitable giving sector
                                                                          • Income squeeze subdues
                                                                            • Figure 12: Headline CPI inflation (12-month percentage change), vs average weekly earnings, January 2012-March 2018
                                                                          • UK: ‘The fat man of Europe’
                                                                            • Figure 13: Overweight and obesity prevalence, England, 2006-16
                                                                          • Representation in advertising
                                                                            • Body positivity
                                                                              • Minority representation
                                                                                • Figure 14: Fenty Beauty by Rihanna, May 2018
                                                                              • Gender stereotypes
                                                                              • The Consumer – What You Need to Know

                                                                                • Recycling proves top eco-habit
                                                                                  • Helping consumers cut water consumption
                                                                                    • Three quarters of Brits plan meals to avoid food waste
                                                                                      • Young green influencers
                                                                                        • Press headlines drive plastic pollution awareness
                                                                                          • City dwellers fear air pollution
                                                                                            • Highlighting British CSR
                                                                                              • Consumers remain conscious of tax dodging
                                                                                                • Just a quarter of adults consider fair trade
                                                                                                  • A call for transparency
                                                                                                    • 64% agree that consumer health is an important part of modern CSR
                                                                                                      • Eco-friendly courier services
                                                                                                      • Environmentally Friendly Habits

                                                                                                        • 72% of all adults recycle all of the time…
                                                                                                            • Figure 15: Frequency of selected environmentally friendly habits, April 2018
                                                                                                          • …but good recycling habits vary widely depending on age
                                                                                                            • Figure 16: Frequency of recycling and composting food waste, by age, April 2018
                                                                                                            • Figure 17: The Body Shop Tinder campaign, July 2016
                                                                                                            • Figure 18: Garnier and dosomething.org ‘Rinse, Recycle, Repeat’ campaign, March 2018
                                                                                                          • Engaging men with the environment
                                                                                                            • Figure 19: Proportion of adults who stick to selected environmentally friendly habits all of the time, by gender, April 2018
                                                                                                          • Helping consumers cut water consumption
                                                                                                            • Opportunities to improve food composting in urban areas
                                                                                                              • Figure 20: Frequency of composting food waste, by area, April 2018
                                                                                                          • Environmentally Friendly Behaviours

                                                                                                            • Three quarters of Brits plan meals to avoid food waste
                                                                                                              • Figure 21: Environmentally friendly behaviours, April 2018
                                                                                                            • Tackling food waste amongst the young
                                                                                                              • Figure 22: Agreement with the statement “I plan meals to avoid food wastage”, by age, April 2018
                                                                                                            • Young green influencers
                                                                                                                • Figure 23: Selected environmentally friendly behaviours, by age, April 2018
                                                                                                            • Environmental Concerns

                                                                                                              • Press headlines drive plastic pollution awareness
                                                                                                                  • Figure 24: Most important environmental issues, April 2018
                                                                                                                  • Figure 25: Ecover and Method product launches with ocean plastic used in packaging, 2013-18
                                                                                                                  • Figure 26: Gant Beacons Project, April 2018
                                                                                                                • Urbanites fear air pollution
                                                                                                                  • Figure 27: Proportion of adults who include “local air quality” as a top three environmental concern, by area, April 2018
                                                                                                                • Raising consumer awareness of air pollution
                                                                                                                  • Figure 28: ‘If you could see London’s air, you’d want to clean it up too’ campaign, London, October 2017
                                                                                                                • Animal welfare remains top priority
                                                                                                                    • Figure 29: The Body Shop ‘Forever Against Animal Testing’, December 2017
                                                                                                                • CSR Considerations

                                                                                                                  • Highlighting British CSR
                                                                                                                    • Figure 30: Influential factors when buying products, April 2018
                                                                                                                    • Figure 31: Waitrose’s “Community Matters” initiative, March 2018
                                                                                                                  • Consumers remain conscious of tax dodging
                                                                                                                    • Just a quarter of adults consider fair trade
                                                                                                                      • Figure 32: Fairtrade Foundation, May 2018
                                                                                                                    • Supporting gender equality
                                                                                                                      • Figure 33: Proportion of adults influenced to buy products based on whether the company supports gender equality, by age and gender, April 2018
                                                                                                                  • Ethical and Green Attitudes

                                                                                                                    • A call for transparency
                                                                                                                      • Figure 34: Ethical and environmental attitudes, April 2018
                                                                                                                    • The cost of ethical living
                                                                                                                      • Figure 35: Tesco Eco Active range, October 2017
                                                                                                                    • 64% agree that consumer health is an important part of modern CSR
                                                                                                                      • Figure 36: Waitrose Healthy Eating Specialist initiative, April 2018
                                                                                                                    • Taking a stance on mental health
                                                                                                                      • Figure 37: Lloyds Bank ‘Get the Inside Out’ campaign, February 2018
                                                                                                                  • Interest in Ethical and Green Products and Services

                                                                                                                    • Plastic concerns drive interest in plastic-free stores
                                                                                                                        • Figure 38: Interest in ethical and green products and services, April 2018
                                                                                                                        • Figure 39: Bulk Market, London, 2017
                                                                                                                      • Eco-friendly courier services
                                                                                                                        • Figure 40: Sainsbury’s e-bike delivery service, April 2018
                                                                                                                      • Sustainable dining out
                                                                                                                        • Figure 41: Ecover’s ‘Let’s Live Clean’ campaign, April 2018
                                                                                                                        • Figure 42: Karma app, May 2018
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                        • Abbreviations
                                                                                                                          • Consumer research methodology

                                                                                                                          Ethical Lifestyles - UK - June 2018

                                                                                                                          US $2,963.91 (Excl.Tax)