Ethnic Cuisine - UK - March 2009
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While the market may be viewed as relatively mature it remains dynamic with a wide variety of different cuisines on offer. Of these, Mexican and Thai are the most established although with many other styles at the margins. So-called Ethnic Purists, who eat ethnic cuisine several times a week, are doing much to grow sales of these other cuisines and remain a focus of activity for manufacturers and retailers.
This report profiles the market for ethnic cuisine sold through retail channels and primarily consumed at home. It is a new report merging four separate reports that Mintel produced on individual segments of this market back in 2007.
Key report themes
What is the nation’s favourite ethnic food and how can mature and emerging cuisines improve their performance?
How to overcome competition from restaurants, takeaways and other styles of food and how to use consumers’ taste in out-of-home outlets to the advantage of the in-home ethnic food market.
Key opportunities that will help ethnic food become the nation’s favourite meal solution.
Influence of latest food trends, ie health, and their importance on different ethnic styles and how these will influence consumers’ choices in the world food aisle.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.