Ethnic Cuisine - UK - March 2009
While the market may be viewed as relatively mature it remains dynamic with a wide variety of different cuisines on offer. Of these, Mexican and Thai are the most established although with many other styles at the margins. So-called Ethnic Purists, who eat ethnic cuisine several times a week, are doing much to grow sales of these other cuisines and remain a focus of activity for manufacturers and retailers.
This report profiles the market for ethnic cuisine sold through retail channels and primarily consumed at home. It is a new report merging four separate reports that Mintel produced on individual segments of this market back in 2007.
Key report themes
What is the nation’s favourite ethnic food and how can mature and emerging cuisines improve their performance?
How to overcome competition from restaurants, takeaways and other styles of food and how to use consumers’ taste in out-of-home outlets to the advantage of the in-home ethnic food market.
Key opportunities that will help ethnic food become the nation’s favourite meal solution.
Influence of latest food trends, ie health, and their importance on different ethnic styles and how these will influence consumers’ choices in the world food aisle.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.