Ethnic Foods and Flavours - Canada - February 2016
"The impact of immigration will undoubtedly continue to affect Canadians’ demand for and usage of ethnic foods."
-Joel Gregoire, Senior Food & Drink Analyst
This report discusses the following key topics:
- Established Western brands need to adapt to a changing demographic landscape
- ‘Authenticity’ is important for Canadians when considering ethnic-inspired foods
- Many consumers see conventional mealtime options as ‘monotonous’
Over half of Canadians agree that they are more open to eating ethnic-inspired foods compared to a few years ago. This suggests that a focus on providing options that allow consumers to explore other flavours and cultures through food does not need to be directed at only Canadians originally from other countries, but extends to the overall population. While Chinese, Italian and Latin American foods are the mainstay international foods for most Canadians, opportunity to develop options from Africa and Southeast Asia (eg Philippines) seems apparent based on low levels of trial, but high levels of interest.
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