Ethnic Foods - US - January 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
An increasingly diverse population and more frequent home cooking helped the ethnic food market continue to grow in 2011, reaching nearly $3 billion in sales. However, the 3.5% growth during this time is the slowest seen in the category over the five years prior. Signs of an improving economy may have driven some consumers back to restaurants, where they might find a more authentic ethnic food experience at the hands of professional chefs, or simply obtain fast and convenient meal options at a reasonable cost.
Staving off future slowdowns will require close attention to consumer interests and behavior. Furthermore, marketers must focus on strong new products that will attract consumer attention and empower them to feel confident about incorporating ethnic food into home meal plans.
This report focuses on Mexican/Hispanic, Asian, Indian, and “other” ethnic food sales data primarily, and analyzes consumer and new product data on more than 20 ethnic cuisines. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.