Ethnic Restaurants and Takeaways - UK - February 2016
“Authenticity is a core attribute when it comes to diner expectations of ethnic restaurants but customisation and demonstrable expertise are also key differentiators which specialist operators must capitalise on to fend off competition form generalists.”
– Richard Ford, Senior Food Analyst
This report discusses the following key topics:
- Ethnic restaurants must promote authenticity to fend off competition from non-specialists
- Using technology to engage core consumers
- Growing use of Mexican restaurants presents opportunities
The ethnic restaurants and takeaways market remains largely fragmented, although the continued expansion of some ethnic restaurant chains should begin to change this.
Operators face ongoing pressure from non-specialists bringing ethnic dishes to their menus. Specialist operators are, however, seeing investment via crowdfunding and private equity, which should bolster the funds they have available for marketing and store expansion. This is important in the face of rising real incomes which could see some diners switch to competing foodservice sectors.
Authenticity remains a key driver for ethnic restaurant/takeaway users. As such, demonstrating expertise in a cuisine and offering customisation offer key ways to differentiate. However, the importance of authenticity represents a real challenge to ethnic restaurant chains against independent operators.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.