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Description

Description

“The main difference between the under-35s and their older counterparts is that they have a higher tendency to make thoughtful food choices that can help the environment. This includes a willingness to eat ethnic dishes that contain meat substitutes and insects, whereas the over-65s are far more likely to be drawn to ethnic restaurants and takeaways that feature seasonal British produce.”
– Trish Caddy, Senior Foodservice Analyst

This report looks at the following areas:

  • Grappling with sustainability issues
  • Sensory and experience: the theatre of food
  • Pushing the boundaries of what authenticity means

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • The UK ethnic restaurants and takeaways market was worth £12.6 billion in 2019
              • Figure 1: UK ethnic restaurants and takeaways market, value sales, 2014-24
            • The eat-in segment is predicted to have declined by 0.7% in 2019
              • Figure 2: UK ethnic eat-in restaurants market, value sales, 2014-24
            • Growth of the takeaway segment has moderated from 7.6% in 2015 to 3.4% in 2019
              • Figure 3: UK ethnic takeaway/home delivery market, value sales, 2014-24
            • Companies and brands
              • Struggling branded chains turn to CVAs
                • MW Eat: slow but steady wins the race
                  • Figure 4: Outlet numbers of selected ethnic restaurants and takeaways, 2016-19
                • Vegan menu trends
                  • The rise of virtual brands
                    • Lunchbox schemes
                      • The consumer
                        • Over two thirds of Britons use ethnic restaurants/takeaways
                          • Figure 5: Overall usage, by dietary preferences, November 2019
                        • Chinese and Indian cuisines losing their grip
                          • Figure 6: Annual changes in venues visited/ordered from, November 2018 and November 2019
                        • Under-35s most likely to try all types of ingredients
                          • Figure 7: Impact of ingredients on order likelihood, November 2019
                        • Price is not the most important factor for all
                          • Figure 8: Attitudes towards ethnic restaurants and takeaways, November 2019
                        • The importance of sensory experiences
                          • Figure 9: Motivations to visit an ethnic food restaurant or takeaway, November 2019
                        • What we think
                        • Issues and Insights

                          • Grappling with sustainability issues
                            • The facts
                              • The implications
                                • Sensory and experience: the theatre of food
                                  • The facts
                                    • The implications
                                      • Pushing the boundaries of what authenticity means
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • The UK ethnic restaurants and takeaways market was worth £12.6 billion in 2019
                                              • The eat-in segment is predicted to have declined by 0.7% in 2019
                                                • Growth of the takeaway segment has moderated from 7.6% in 2015 to 3.4% in 2019
                                                • Market Size, Segmentation and Forecast

                                                  • Ethnic restaurants and takeaways market driven by convenience
                                                    • Figure 10: UK ethnic restaurants and takeaways market, value sales, 2014-24
                                                  • Opportunities for meat-free ethnic cuisines
                                                    • Figure 11: UK ethnic restaurants and takeaways market, value sales, 2014-24
                                                  • Eat-in expected to stumble in 2019
                                                    • Figure 12: UK ethnic eat-in restaurants market, value sales, 2014-24
                                                  • Eat-in restaurants that do not innovate will struggle
                                                    • Figure 13: UK ethnic eat-in restaurants market, value sales, 2014-24
                                                  • The takeaway segment challenged by non-specialists
                                                    • Figure 14: UK ethnic takeaway/home delivery market, value sales, 2014-24
                                                  • The takeaway segment will become saturated
                                                    • Figure 15: UK ethnic takeaway/home delivery market, value sales, 2014-24
                                                  • Forecast methodology
                                                  • Market Drivers

                                                    • Most people don’t follow any diets…
                                                      • Figure 16: Types of dietary preferences, November 2019
                                                    • …but those who do are adventurous…
                                                      • Figure 17: Experiences trend drivers, by dietary preferences, November 2019
                                                    • …and thoughtful eaters
                                                      • Figure 18: Wellbeing trend drivers, by dietary preferences, November 2019
                                                  • Companies and Brands – What You Need to Know

                                                    • Struggling branded chains turn to CVAs
                                                      • Vegan menu trends
                                                        • The rise of virtual brands
                                                          • Lunchbox schemes
                                                          • Market Share

                                                            • Delivery spices up ethnic market
                                                              • Figure 19: Number of Indian vs Chinese restaurants and takeaway outlets, 2014-19
                                                            • Small but mighty Wagamama
                                                              • Figure 20: outlet numbers of selected ethnic restaurants and takeaways, 2016-19
                                                            • Slowing down Turtle Bay
                                                              • Figure 21: Key financial data for Turtle Bay Restaurants Limited, 2016-19
                                                            • MW Eat eyes more openings
                                                              • Figure 22: Key financial data for MW Eat Limited, 2017-19
                                                          • Competitive Strategies

                                                            • The rise of the CVA
                                                              • Dishoom invests in restaurant design
                                                                • Capturing the captive audience
                                                                  • Barburrito targets airport diners
                                                                    • Chopstix’s targets lunchtime and delivery
                                                                      • Yo! drops the “Sushi”
                                                                      • Launch Activity and Innovation

                                                                        • Menu trends
                                                                          • Low-calorie meals
                                                                            • Vegan
                                                                              • Figure 23: Vegan ‘suika’ tuna featuring dehydrated watermelon
                                                                            • Ethnic retail concepts
                                                                              • Ethnic spin on pubs
                                                                                • Pop-ups and collaborations
                                                                                  • Figure 24: a pop-up collaboration with Lap-fai Lee, Guan Chua and Sambal Shiok (Holloway Road, London)
                                                                                • “Grocerant”
                                                                                  • Figure 25: Examples of in-store supermarkets
                                                                                • Virtual brands
                                                                                  • Lunchbox schemes
                                                                                    • Figure 26: Example of zero waste tiffin service, by Fooska (London)
                                                                                • The Consumer – What You Need to Know

                                                                                  • 71% of Britons have eaten in/ordered takeaway from ethnic restaurants or takeaways
                                                                                    • Chinese and Indian cuisines losing their grip
                                                                                      • Under-35s most likely to try all types of ingredients
                                                                                        • Price is not the most important factor for all
                                                                                          • Sensory and experience
                                                                                          • Overall Usage

                                                                                            • Over two-thirds of Britons eat ethnic cuisines out of home
                                                                                              • Figure 27: Overall usage, November 2019
                                                                                            • More Britons order takeaways than dine in at ethnic restaurants
                                                                                              • Figure 28: overall usage of ethnic eateries, November 2019
                                                                                            • The rise of plant-based dining
                                                                                              • Figure 29: Overall usage, by dietary preferences, November 2019
                                                                                          • Popularity of Cuisine Types

                                                                                            • Chinese and Indian cuisines losing their grip
                                                                                                • Figure 30: Annual changes in venues visited/ordered from, November 2018-19
                                                                                              • More are likely to order Chinese takeaways
                                                                                                • Figure 31: Venues visited/ordered from, November 2019
                                                                                              • The rise of lesser-known cuisines
                                                                                                • Growing number of people eating in at various types of ethnic restaurants...
                                                                                                  • Figure 32: Annual changes in repertoire of types of ethnic venues visited to eat in, November 2019
                                                                                                • ...and ordering from various types of ethnic takeaways
                                                                                                  • Figure 33: Annual changes in repertoire of types of ethnic venues visited to order takeaway, November 2019
                                                                                              • Impact of Ingredients

                                                                                                • Under-35s are making thoughtful food choices
                                                                                                  • Figure 34: Impact of ingredients on order likelihood, November 2019
                                                                                                • Under-45s like it hot
                                                                                                • Eating Out Attitudes

                                                                                                  • Diversity and inclusivity
                                                                                                    • Celebrate cultures through food experiences
                                                                                                      • More should offer halal options
                                                                                                        • Figure 35: Attitudes towards ethnic restaurants and takeaways, November 2019
                                                                                                      • Rewards and punishments that motivate food choices
                                                                                                        • Charge more for overseas produce
                                                                                                          • Offer discounts for good deeds
                                                                                                            • Price is not the most important factor for all
                                                                                                              • Hygiene first
                                                                                                                • Support British produce
                                                                                                                  • Value-based pricing
                                                                                                                    • Health considerations
                                                                                                                      • Consider ethnic food and drink when crafting gut health narratives – CHAID Analysis
                                                                                                                        • Figure 36: Ethnic restaurants and takeaways – CHAID – Tree output, November 2019
                                                                                                                    • Motivations to Visit

                                                                                                                      • A home away from home experience
                                                                                                                        • Figure 37: Motivations to visit an ethnic food restaurant or takeaway, November 2019
                                                                                                                      • Open kitchen showmanship
                                                                                                                        • Figure 38: Examples of open kitchens
                                                                                                                      • Play like a chef
                                                                                                                        • Sharing food versus…
                                                                                                                          • …set menus
                                                                                                                            • The battle between authenticity and familiarity
                                                                                                                              • Buffets versus…
                                                                                                                                • …traditional ethnic dishes
                                                                                                                                  • Fermentation takes a long time
                                                                                                                                    • Increase accessibility of services
                                                                                                                                      • One-stop shop “grocerant” experience
                                                                                                                                        • From breakfast on through all the day
                                                                                                                                            • Figure 39: Examples of ethnic-inspired breakfast and dessert
                                                                                                                                          • Food and drink pairings matter
                                                                                                                                            • Figure 40: An example of food and drink pairing, by Wagamama
                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                            • Abbreviations
                                                                                                                                              • Consumer research methodology
                                                                                                                                                • CHAID methodology
                                                                                                                                                  • Figure 41: Ethnic restaurants and takeaways – CHAID – table output, November 2019
                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                • Forecast methodology
                                                                                                                                                    • Figure 42: Best- and worst-case forecasts for UK ethnic restaurants and takeaways market, 2019-24
                                                                                                                                                    • Figure 43: Best- and worst-case forecasts for ethnic eat-in market, 2019-24
                                                                                                                                                    • Figure 44: Best- and worst-case forecasts for ethnic takeaway/home delivery market, 2019-24

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