Ethnic Restaurants - US - March 2012
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
Ethnic restaurants have proliferated as Americans’ palates have become sophisticated and diners have sought out new flavors and experiences. Italian, Mexican, and Chinese cuisines remain the most popular, with more than half of all respondents having visited one or more such restaurants in the past month.
As the economy improves in 2012, Mintel sees restaurant patronage and sales rising. A majority of Americans say they are more open to ethnic dining than in the past, and an opportunity for growth now exists if ethnic concepts move quickly to capture it. Ethnic restaurant concepts face several unique challenges to growth, among them higher prices than for American fare, a belief that chain operations are less authentic than independent ethnic restaurants, and a lack of knowledge about many of the flavors and ingredients that inhibits exploration of new cuisines.
In this report, Mintel presents analysis of the ethnic restaurant marketplace using proprietary research into consumer attitudes and behaviors toward dining including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.