Ethnic Trends in Restaurants - US - October 2014
“The ethnic foods operator is caught between trying to offer authentically ethnic foods while catering to an audience that wants to exert control over every aspect of their dining experience. Consumers indicate they are looking for new food experiences, but are anxious about not knowing enough about a menu item’s more exotic or unusual ingredients. Using the menu and service team to educate consumers about ethnic ingredients and components can help with familiarity and make diners comfortable enough to want to try something new. ”
– Julia Gallo-Torres, Senior Analyst, Food, Drink and Foodservice Reports
This report answers the following questions:
- How to entice less adventurous consumers to try new ethnic dishes?
- Does the authenticity of an ethnic food really matter?
- How to compete with products people cook at home?
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