Underwater Tourism Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Underwater Tourism market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points covered
- What is the global value and volume of the diving-tourism sector?
- What is coral-reef tourism and how does it contribute to coastal livelihoods?
- What are the main underwater-tourism activities and where are the best destinations?
- Who are the major operators and influencers in the market?
- How is diving tourism contributing to the preservation of crucial underwater habitats and marine life?
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Often known as the ‘rainforests of the sea’, some of the world’s most spectacular and fascinating landscapes can be found underwater on coral reefs, which account for just 0.1% of the seabed yet support 25% of all marine life. Wrecks and reefs are common destinations for a global community of active divers keen to immerse themselves with the unique life underwater and there is a vast range of diving holidays on the market that range from dive resorts, liveaboards and ad-hoc, one-off dive experiences. However, there is more to underwater tourism, and the challenge of constructing hotels and buildings underwater endures while niche activities such as shark diving and SNUBA [‘snorkel’ and ‘scuba’] are supporting growth of the industry. New technologies have emerged that help make diving safer and the development of high-tech submarine tourism offers great potential for a safe, yet sustainable method of exploring the underwater world.
Senior Tourism Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.