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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Underwater Tourism market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points covered

  • What is the global value and volume of the diving-tourism sector?
  • What is coral-reef tourism and how does it contribute to coastal livelihoods?
  • What are the main underwater-tourism activities and where are the best destinations?
  • Who are the major operators and influencers in the market?
  • How is diving tourism contributing to the preservation of crucial underwater habitats and marine life?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Often known as the ‘rainforests of the sea’, some of the world’s most spectacular and fascinating landscapes can be found underwater on coral reefs, which account for just 0.1% of the seabed yet support 25% of all marine life. Wrecks and reefs are common destinations for a global community of active divers keen to immerse themselves with the unique life underwater and there is a vast range of diving holidays on the market that range from dive resorts, liveaboards and ad-hoc, one-off dive experiences. However, there is more to underwater tourism, and the challenge of constructing hotels and buildings underwater endures while niche activities such as shark diving and SNUBA [‘snorkel’ and ‘scuba’] are supporting growth of the industry. New technologies have emerged that help make diving safer and the development of high-tech submarine tourism offers great potential for a safe, yet sustainable method of exploring the underwater world. Jessica Kelly
Senior Tourism Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Global Overview of Underwater Tourism

          • A brief history of scuba diving
          • Recreational Scuba Diving – The Market

            • Global economic indicators
              • US
                • Europe
                  • Japan and China
                    • Australia
                      • Figure 1: Estimated dive-related spending in Australia, 2014
                      • Figure 2: Dive-related spending in Australia by state, 2014
                    • Coral reefs
                      • Figure 3: The world’s coral reefs by surface, 2018
                    • Value of coral-reef tourism
                      • Figure 4: Value of coral-reef tourism, 2017
                      • Figure 5: Value of coral-reef tourism by destination, 2017
                    • Global volumes and participation
                      • Figure 6: Newly certified divers in top US states, 2007-17
                    • Scuba-diving certification
                      • PADI – Professional Association of Diving Instructors
                        • NAUI – National Association of Underwater Instructors
                          • BSAC – British Sub-Aqua Club
                            • CMAS – Confédération Mondiale des Activités Subaquatiques/World Underwater Federation
                              • SSI – Scuba Schools International
                                • Cost of certification
                                  • Figure 7: Selected PADI certification courses while overseas, 2018
                              • Underwater Tourism Activities

                                  • Scuba diving and snorkelling
                                    • Dive resorts
                                      • Figure 8: Selected dive resorts, 2018
                                    • Liveaboard dive vessels
                                      • Figure 9: Selected luxury liveaboard boats & trips, 2018
                                    • Dive retailers and outlets for day diving
                                      • Shark diving
                                        • Figure 10: Top shark-diving destinations & annual values, 2017
                                      • Cave diving
                                        • Freediving
                                          • SNUBA and helmet diving
                                          • Other Underwater-Tourism Activities

                                            • Submarine tourism
                                              • Accommodation and dining
                                                • Photography
                                                  • Weddings
                                                  • Underwater Destinations

                                                      • Figure 11: World’s top 10 dive sites, 2018
                                                    • Wrecks and reefs
                                                      • Africa
                                                        • Asia
                                                          • Australasia and the Pacific
                                                            • Caribbean and Central America
                                                              • Europe
                                                                • North America
                                                                  • South America
                                                                    • Polar regions
                                                                    • Other Underwater Destinations

                                                                      • Museums and artificial reefs
                                                                        • Sunken cities
                                                                          • Underwater hospitality
                                                                          • Diver Profiles

                                                                              • Divers from the US
                                                                                  • Figure 12: Who are US active divers?, 2014
                                                                                • European divers
                                                                                • Operators and Influencers in the Market

                                                                                    • Atlantis Submarines
                                                                                      • Caradonna Adventures
                                                                                        • Divebooker
                                                                                          • Dive Worldwide
                                                                                            • Green Fins
                                                                                              • Original Diving
                                                                                                • PADI Travel
                                                                                                  • Planet Deepblu
                                                                                                    • Planet Dive Holidays
                                                                                                      • Poseidon Dive Adventures
                                                                                                        • Scuba Diving
                                                                                                          • Scuba Travel
                                                                                                          • What Next?

                                                                                                            • Diving tourism: protecting the underwater environment and sustaining coastal communities’ livelihoods
                                                                                                              • Submarine tourism set for growth
                                                                                                                • Future underwater developments

                                                                                                                About the report

                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                • The Consumer

                                                                                                                  What They Want. Why They Want It.

                                                                                                                • The Competitors

                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                • The Market

                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                • The Innovations

                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                • The Opportunities

                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                • The Trends

                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                Description