Europe Clothing Retailing Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Clothing Retailing: Inc Impact of COVID-19 – Europe market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Historically, clothing and footwear represent the largest non-food retail sector across Europe, ranking second after food in retailing overall. As such fashion has always been a focus for development for a number of different non-specialists, from supermarkets to sports good retailers. Specialists continue to dominate spending on clothing and footwear. However, most department stores are essentially fashion stores as clothing and footwear can represent more than 70% of their sales. According to Mintel report Department Stores: Inc Impact of COVID-19 – UK, April 2020, the estimated in-store space allocation for clothing is 71.2% at Selfridges, 70.4% at Debenhams and 70.8% at M&S
Written by Armando Falcao, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Clothing, footwear and accessories is among the sectors being hit the hardest by the ongoing COVID-19 pandemic across Europe, and we expect the leading five economies to experience drops in retail specialists’ sales of between 20% and 32% in 2020. Specialist retailers continue to lose share of spending in the category due to strong competition from online pureplayers and other non-specialists. However, we continue to see changes in consumer behaviour due to the pandemic, creating opportunities for retailers to establish a stronger online presence to capitalise on the substantial rise in online demand.
Armando Falcao
European Retail Analyst
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