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Europe DIY Retailing Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the DIY Retailing - Europe market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Areas covered in this Report

This report covers the DIY market with a focus on DIY specialists, including high street and out-oftown operators. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research sections.

The report combines analysis of the market, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:

  • Which retailers or type of retailer had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
  • Important factors when deciding where to shop for home maintenance/improvement products
  • Levels of agreement with a variety of attitudinal statements relating to DIY

Expert analysis from a specialist in the field

Written by Richard Perks, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

There has been a marked contrast in recent strategy between the two leaders in European DIY. On the one hand there is an approach typified by ADEO (whose main business is Leroy Merlin) with a very customer-focussed, service-led strategy. On the other we have seen a cost-led strategy at Kingfisher with the aim of bringing similar sorts of chains together in terms of systems and product offer. To some extent Kingfisher’s approach is dictated by the problems of the UK market, and it would be wrong to suggest that ADEO and Kingfisher are not each adopting the approach we say is typified by the other to some extent, as ADEO’s move to rationalise its portfolio of brands shows. But over the next few years the DIY sector will see these contrasting strategies play out and the performance of these two leading players will be a test bed for their respective approaches. Richard Perks
Director of Retail Research

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Table of contents

  1. Overview

      • Areas covered in this Report
        • DIY stores
          • Market size
            • Financial definitions
              • Abbreviations
                • Figure 1: VAT rates around Europe, 2013-18
            • Executive Summary – Europe – The Market

                • The economy
                  • Figure 2: Europe: growth in consumer spending at constant prices, 2008-12 and 2012-17
                  • Figure 3: Europe: improvement in growth of consumer spending, 2013-17 vs 2008-13
                • Mintel DIY market size
                  • Figure 4: Europe: spending on DIY products, inc VAT, 2016
                  • Figure 5: Europe: growth in spending on DIY products, 2012-16
                • Spending on DIY products per capita
                  • Figure 6: Europe: spending on DIY products per capita, 2016
                • DIY specialists’ sales
                  • Figure 7: Europe: sales by specialist DIY retailers, excl. VAT, 2013-17
                  • Figure 8: Europe: forecast sales by specialist DIY retailers, excl. VAT, 2018-22
                  • Figure 9: Europe: growth in specialist DIY retailers’ sales, 2012-17 and 2017-22
                • Market drivers
                  • Consumer confidence
                    • Figure 10: Europe: change in consumer confidence, June 2017-March 2018
                  • The housing market
                    • Figure 11: Europe: house price rate of growth, 2015 Q2-2017 Q3
                    • Figure 12: Europe: proportion of homes owner occupied, 2016
                    • Figure 13: Europe: change in the proportion of owner occupiers, 2010-16
                  • Online
                    • Figure 14: Europe: proportion buying household goods (including electricals) online in the last 12 months, 2017
                    • Figure 15: Europe: buyers of DIY products, March 2018
                  • Online sales
                    • Figure 16: Europe: estimated online sales of DIY products, by major country, 2017
                  • Leading online retailers
                    • Figure 17: Europe: two most shopped online retailers for DIY purchases, by country, March 2018
                  • Leading specialists
                      • Figure 18: Europe: top 20 specialist DIY retailers, sales, 2013/14-2017/18
                      • Figure 19: Europe: top 20 specialist DIY retailers, outlets, 2013/14-2017/18
                      • Figure 20: Europe: top 20 specialist DIY retailers, sales per outlet, 2013/14-2017/18
                    • Market shares
                      • Figure 21: Europe: leading specialist DIY retailers’ sales as % all spending on DIY products, 2015-17
                    • What we think
                    • Executive Summary – Europe – The Consumer

                      • About the research
                        • Where they shop
                            • Figure 22: Europe: buyers of DIY products, March 2018
                            • Figure 23: Europe: proportion of DIY shoppers at specialists and non-specialists, March 2018
                            • Figure 24: Europe: most used DIY specialist by country and percentage using, March 2018
                          • Factors influencing where they shop for DIY
                              • Figure 25: Europe: main reasons for choosing a DIY store, by country, March 2018
                            • Attitudes to DIY
                                • Figure 26: Europe: those who agree with selected attitude statements about DIY, March 2018
                            • Executive Summary – Europe – Innovation and Launch Activity

                              • Voice-activated DIY shopping
                                • Augmented reality app that reduces the risk of choosing the wrong product
                                  • Store-within-a-store smart home concept
                                    • New urban DIY concept store
                                      • Lowe’s to connect with customers through text messaging
                                      • France

                                        • Overview
                                          • What you need to know
                                            • Areas covered in this Report
                                              • Executive summary
                                                • The market
                                                  • Consumer spending
                                                    • Figure 27: France: Mintel DIY market size, breakdown by product category, 2017
                                                  • Market drivers
                                                    • Sector size and forecast
                                                      • Channels of distribution
                                                        • Figure 28: France: estimated channels of distribution for DIY spending, 2017
                                                      • Companies and brands
                                                        • Key metrics
                                                          • Market shares
                                                            • Online
                                                              • The consumer
                                                                • Where they shop for DIY
                                                                  • Figure 29: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                • Factors influencing where they shop for DIY
                                                                  • Figure 30: France: factors influencing where they shop for DIY, March 2018
                                                                • Attitudes to DIY
                                                                  • Figure 31: France: attitudes to DIY, March 2018
                                                                • What we think
                                                                  • Issues and insights
                                                                    • The effects of the Bricorama/Bricomarché acquisition
                                                                      • The facts
                                                                        • The implications
                                                                          • The potential for city-centre stores
                                                                            • The facts
                                                                              • The implications
                                                                                • The market – What you need to know
                                                                                  • Economy picking up after prolonged period of subdued growth
                                                                                    • DIY spending resilient
                                                                                      • Housing market stable
                                                                                        • Consumer confidence looking up
                                                                                          • DIY retailers grew strongly in 2017
                                                                                            • Specialists dominate the market
                                                                                              • Consumer spending
                                                                                                • Signs of growth in the French economy
                                                                                                  • Mintel DIY market size
                                                                                                    • Figure 32: France: DIY products – The Mintel market size (incl. VAT), 2013-18
                                                                                                    • Figure 33: France: Mintel DIY market size, breakdown by product category, 2017
                                                                                                  • DIY-related spending categories
                                                                                                      • Figure 34: France: consumer spending in detail (incl. VAT), 2013-17
                                                                                                    • Market drivers
                                                                                                      • Housing market
                                                                                                        • Home ownership
                                                                                                          • Figure 35: France: tenure types, owners vs tenants, 2008-16
                                                                                                        • Consumer confidence
                                                                                                          • Figure 36: France: consumer confidence, January 2008-March 2018
                                                                                                        • Consumer spending plans
                                                                                                          • Figure 37: France: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
                                                                                                        • Sector size and forecast
                                                                                                          • Total retail sales recovering, further growth forecast in 2017
                                                                                                            • Specialists’ sales rebounding
                                                                                                              • Figure 38: France: specialist DIY retailers’ sales, excl. VAT, 2012-17
                                                                                                              • Figure 39: France: specialist DIY retailers, forecast sales, excl VAT, 2017-22
                                                                                                            • Inflation
                                                                                                              • Figure 40: France: consumer prices of DIY-related categories, annual % change, 2013-17
                                                                                                              • Figure 41: France: consumer prices of DIY-related categories, annual % change, Jan 2017-March 2018
                                                                                                            • Channels of distribution
                                                                                                              • Big-box specialists are dominant destination
                                                                                                                  • Figure 42: France: estimated channels of distribution for DIY spending, 2017
                                                                                                                • Companies and brands – What you need to know
                                                                                                                  • Adeo dominates with Leroy Merlin
                                                                                                                    • Competition driving rationalisation
                                                                                                                      • Market shift towards franchised stores
                                                                                                                        • ADEO’s share growing as others stagnate or decline
                                                                                                                          • DIY online under-developed
                                                                                                                            • Leading players
                                                                                                                              • ADEO dominates with Leroy Merlin
                                                                                                                                • Kingfisher in France
                                                                                                                                  • Les Mousquetaires acquires Bricorama
                                                                                                                                    • Mr Bricolage pushed into fourth place
                                                                                                                                      • Move towards franchising
                                                                                                                                        • Figure 43: France: leading specialist DIY retailers, sales, 2013-17
                                                                                                                                        • Figure 44: France: leading specialist DIY retailers, outlets, 2013-17
                                                                                                                                      • Sales per outlet
                                                                                                                                        • Figure 45: France: leading specialist DIY retailers, sales per outlet, 2013-17
                                                                                                                                      • Market shares
                                                                                                                                        • ADEO’s sales account for a third of all sector turnover
                                                                                                                                          • Leroy Merlin pulling ahead
                                                                                                                                            • Figure 46: France: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013-17
                                                                                                                                          • Online
                                                                                                                                            • Online activity
                                                                                                                                              • Broadband penetration lower
                                                                                                                                                • Technology ownership is lower
                                                                                                                                                  • Figure 47: France: ways in which the internet was accessed in the last three months, Q3 2017
                                                                                                                                                • Shopping online
                                                                                                                                                  • Figure 48: France: online purchasing in the last 12 months, 2012-17
                                                                                                                                                • Online sales
                                                                                                                                                  • Leading online players
                                                                                                                                                    • Figure 49: France: retailers used to buy DIY goods online in the past 12 months, March 2018
                                                                                                                                                    • Figure 50: France: estimated sales of DIY online by leading specialist retailers, 2016/17
                                                                                                                                                  • Pureplayers
                                                                                                                                                    • Figure 51: France: major online retailers of DIY and DIY-related categories, 2018
                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                    • High levels of engagement, more for men and homeowners
                                                                                                                                                      • Leroy Merlin and Castorama lead
                                                                                                                                                        • Half had shopped online for DIY
                                                                                                                                                          • Quality counts most, but price and ease of use are also important
                                                                                                                                                            • Digital influences consumer attitudes
                                                                                                                                                              • Advice and support to help customers through a project
                                                                                                                                                                • Where they shop for DIY
                                                                                                                                                                  • 85% had shopped for DIY over the last year
                                                                                                                                                                    • Big box stores lead
                                                                                                                                                                      • Figure 52: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                                                                                                                      • Figure 53: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, by gender, March 2018
                                                                                                                                                                    • DIY carried out by affluent, older demographics
                                                                                                                                                                      • Figure 54: France: profile of those who had bought DIY goods, whether in-store or online, by retailer used, March 2018
                                                                                                                                                                      • Figure 55: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, by age
                                                                                                                                                                    • Leroy Merlin dominates in-store
                                                                                                                                                                      • Figure 56: France: retailers used to buy DIY goods in-store in the past 12 months, March 2018
                                                                                                                                                                    • Half had shopped online for DIY
                                                                                                                                                                      • Figure 57: France: retailers used to buy DIY goods online in the past 12 months, March 2018
                                                                                                                                                                    • Homeowners vs renters
                                                                                                                                                                        • Figure 58: France: percentage point difference in usage of DIY stores either online or in-store between homeowners and renters, March 2018
                                                                                                                                                                      • Factors influencing where they shop for DIY
                                                                                                                                                                        • Quality comes out on top
                                                                                                                                                                          • Half of consumers value price and easy selection
                                                                                                                                                                            • Staff can help guide shoppers
                                                                                                                                                                              • Figure 59: France: factors influencing where they shop for DIY, March 2018
                                                                                                                                                                              • Figure 60: France: profile of those ranking various factors influencing where they shop first, March 2018
                                                                                                                                                                              • Figure 61: France: factors influencing where they shop for DIY by retailer shopped, March 2018
                                                                                                                                                                            • Attitudes to DIY
                                                                                                                                                                              • Technology and online appeal most
                                                                                                                                                                                • Advice is valued
                                                                                                                                                                                  • Figure 62: France: attitudes to DIY, March 2018
                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                    • Data sources
                                                                                                                                                                                    • Germany

                                                                                                                                                                                      • Overview
                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                          • Areas covered in this Report
                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                              • The market
                                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                                  • Figure 63: Germany: Mintel DIY market size, breakdown by product category, 2017
                                                                                                                                                                                                • Market drivers
                                                                                                                                                                                                  • Figure 64: Germany: annual rate of growth in house prices, 2015 Q2-2017 Q3
                                                                                                                                                                                                  • Figure 65: Germany: home ownership levels by type of household, 2010-16
                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                  • Figure 66: Germany: specialist DIY retailers’ sales relative to all spending on DIY, 2012-17
                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                  • Figure 67: Germany: estimated channels of distribution for DIY spending, 2017
                                                                                                                                                                                                • Companies and brands
                                                                                                                                                                                                  • Key metrics
                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                      • Figure 68: Germany: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2017
                                                                                                                                                                                                    • Online
                                                                                                                                                                                                      • Figure 69: Germany: retailers used to buy DIY goods in the past 12 months, online, March 2018
                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                      • Where they shop
                                                                                                                                                                                                        • Figure 70: Germany: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
                                                                                                                                                                                                      • Factors influencing where they shop for DIY
                                                                                                                                                                                                        • Figure 71: Germany: factors influencing where they shop for DIY, March 2018
                                                                                                                                                                                                      • Attitudes to DIY
                                                                                                                                                                                                        • Figure 72: Germany: attitudes to DIY, March 2018
                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                          • Outlook poor for DIY specialists
                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                • Further consolidation for the specialists
                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                      • The market – What you need to know
                                                                                                                                                                                                                        • Below average growth
                                                                                                                                                                                                                          • Slowing housing market
                                                                                                                                                                                                                            • Falling levels of home ownership
                                                                                                                                                                                                                              • Specialists losing market share
                                                                                                                                                                                                                                • Specialists still dominate the sector
                                                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                                                    • Mintel DIY market size
                                                                                                                                                                                                                                      • Figure 73: Germany: DIY products – The Mintel market size (incl. VAT), 2013-18
                                                                                                                                                                                                                                      • Figure 74: Germany: Mintel DIY market size, breakdown by product category, 2017
                                                                                                                                                                                                                                    • DIY-related spending categories
                                                                                                                                                                                                                                        • Figure 75: Germany: consumer spending in detail (incl. VAT), 2012-17
                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                        • Housing market
                                                                                                                                                                                                                                          • Figure 76: Germany: annual rate of growth in house prices, 2015 Q2-2017 Q3
                                                                                                                                                                                                                                        • Home ownership
                                                                                                                                                                                                                                          • Figure 77: Germany: tenure types: owners vs tenants, 2010-16
                                                                                                                                                                                                                                          • Figure 78: Germany: home ownership levels by type of household, 2010-16
                                                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                                                          • Figure 79: Germany: consumer confidence indicator, 2017-18
                                                                                                                                                                                                                                        • Consumer spending plans
                                                                                                                                                                                                                                          • Figure 80: Germany: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                          • Figure 81: Germany: specialist DIY retailers, sales (excl. VAT), 2012-17
                                                                                                                                                                                                                                          • Figure 82: Germany: specialist DIY retailers, forecast sales (excl. VAT), 2018-22
                                                                                                                                                                                                                                        • The relative decline of DIY specialists
                                                                                                                                                                                                                                            • Figure 83: Germany: specialist DIY retailers’ sales relative to all spending on DIY, 2012-17
                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                            • Figure 84: Germany: consumer prices of DIY-related categories, annual % change, 2013-17
                                                                                                                                                                                                                                            • Figure 85: Germany: consumer prices of DIY related categories, annual % change, Oct 2016-Mar 2018
                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                            • Figure 86: Germany: estimated channels of distribution for DIY spending, 2017
                                                                                                                                                                                                                                          • Companies and brands – What you need to know
                                                                                                                                                                                                                                            • OBI the market leader
                                                                                                                                                                                                                                              • A fragmented market
                                                                                                                                                                                                                                                • Online small but growing
                                                                                                                                                                                                                                                  • Leading players
                                                                                                                                                                                                                                                    • Figure 87: Germany: leading specialist DIY retailers, sales, 2013-17
                                                                                                                                                                                                                                                    • Figure 88: Germany: leading specialist DIY retailers, outlets, 2013-17
                                                                                                                                                                                                                                                    • Figure 89: Germany: leading specialist DIY retailers, sales per outlet, 2013-17
                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                    • Figure 90: Germany: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013-17
                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                      • Shopping online
                                                                                                                                                                                                                                                        • Figure 91: Germany: online purchasing in the last 12 months, 2008-17
                                                                                                                                                                                                                                                      • Online sales
                                                                                                                                                                                                                                                        • Leading online players
                                                                                                                                                                                                                                                          • Figure 92: Germany: retailers used to buy DIY goods in the past 12 months, online, March 2018
                                                                                                                                                                                                                                                        • Store-based specialists
                                                                                                                                                                                                                                                          • Figure 93: Germany: leading store-based DIY specialists: online presence, 2018
                                                                                                                                                                                                                                                        • The consumer – What you need to know
                                                                                                                                                                                                                                                          • No change in the numbers buying DIY products
                                                                                                                                                                                                                                                            • DIY popular with marginally older and more affluent, reflecting home-owning demographic
                                                                                                                                                                                                                                                              • Quality of products more important than price
                                                                                                                                                                                                                                                                • DIY shoppers still go to the superstores for service
                                                                                                                                                                                                                                                                  • Significant interest in using the internet for help with products
                                                                                                                                                                                                                                                                    • Where they shop for DIY
                                                                                                                                                                                                                                                                      • Figure 94: Germany: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
                                                                                                                                                                                                                                                                      • Figure 95: Germany: profile of DIY buyers by retailer used, March 2018
                                                                                                                                                                                                                                                                    • Factors influencing where they shop for DIY
                                                                                                                                                                                                                                                                      • Figure 96: Germany: factors influencing where they shop for DIY, March 2018
                                                                                                                                                                                                                                                                      • Figure 97: Germany: profile of DIY buyers by top priority when choosing a store, March 2018
                                                                                                                                                                                                                                                                    • Priorities by where people shop
                                                                                                                                                                                                                                                                        • Figure 98: Germany: factors influencing where they shop for DIY, by retailer used, March 2018
                                                                                                                                                                                                                                                                      • Attitudes to DIY
                                                                                                                                                                                                                                                                        • Figure 99: Germany: attitudes to DIY, March 2018
                                                                                                                                                                                                                                                                      • Attitudes and where people shop
                                                                                                                                                                                                                                                                        • Figure 100: Germany: those who agree with selected DIY attitude statements, by retailer used, March 2018
                                                                                                                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                          • Italy

                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                              • Areas covered in this Report
                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                      • Figure 101: Italy: DIY products – the Mintel market size (incl. VAT), 2013-18
                                                                                                                                                                                                                                                                                    • Market drivers
                                                                                                                                                                                                                                                                                      • Figure 102: Italy: annual rate of growth in house prices, 2011-17
                                                                                                                                                                                                                                                                                      • Figure 103: Italy: consumers’ planned spending on housing and home, Q4 2014- Q1 2018
                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                      • Figure 104: Italy: specialist DIY retailers, sales, 2012-18
                                                                                                                                                                                                                                                                                    • Companies and brands
                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                          • Figure 105: Italy: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2017
                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                          • The consumer
                                                                                                                                                                                                                                                                                            • Where they shop for DIY
                                                                                                                                                                                                                                                                                              • Figure 106: Italy: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                                                                                                                                                                                                                                            • Factors influencing where they shop for DIY
                                                                                                                                                                                                                                                                                              • Figure 107: Italy: factors influencing where they shop for DIY*, March 2018
                                                                                                                                                                                                                                                                                            • Attitudes to DIY
                                                                                                                                                                                                                                                                                              • Figure 108: Italy: attitudes to DIY, March 2018
                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                              • Issues and insights
                                                                                                                                                                                                                                                                                                • Tackling the DIY skills gap
                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                      • M-commerce opportunity
                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                            • The market – What you need to know
                                                                                                                                                                                                                                                                                                              • Highest GDP growth since 2010
                                                                                                                                                                                                                                                                                                                • DIY spend continuing upward trend
                                                                                                                                                                                                                                                                                                                  • House prices slump
                                                                                                                                                                                                                                                                                                                    • DIY specialists’ sales growth is slow and unspectacular
                                                                                                                                                                                                                                                                                                                      • DIY specialists dominate
                                                                                                                                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                                                                                                                                          • Economic growth accelerated in 2017
                                                                                                                                                                                                                                                                                                                            • Mintel DIY market size
                                                                                                                                                                                                                                                                                                                              • Figure 109: Italy: DIY products – the Mintel market size (including VAT), 2013-18
                                                                                                                                                                                                                                                                                                                              • Figure 110: Italy: Mintel DIY market size, breakdown by product category, 2017
                                                                                                                                                                                                                                                                                                                            • DIY-related spending categories
                                                                                                                                                                                                                                                                                                                                • Figure 111: Italy: consumer spending in detail (incl. VAT), 2013-17
                                                                                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                                                                                • House price slump
                                                                                                                                                                                                                                                                                                                                  • Figure 112: Italy: house prices, quarterly rate of growth, 2015 Q2 – 2017 Q3
                                                                                                                                                                                                                                                                                                                                • A nation of homeowners
                                                                                                                                                                                                                                                                                                                                  • Figure 4: Italy: tenure types, owners vs tenants, 2008-16
                                                                                                                                                                                                                                                                                                                                • Fewer homeowners with kids
                                                                                                                                                                                                                                                                                                                                  • Figure 113: Italy: home ownership levels by type of household, 2008-16
                                                                                                                                                                                                                                                                                                                                • Consumer confidence
                                                                                                                                                                                                                                                                                                                                  • Figure 114: Italy: consumer confidence, January 2008-March 2018
                                                                                                                                                                                                                                                                                                                                • Consumer spending plans
                                                                                                                                                                                                                                                                                                                                  • Figure 115: Italy: consumers’ planned spending on housing and home, Q4 2014- Q1 2018
                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                  • Specialists’ sales growth unspectacular
                                                                                                                                                                                                                                                                                                                                    • Figure 116: Italy: DIY specialists’ sales (excl. VAT), 2012-17
                                                                                                                                                                                                                                                                                                                                    • Figure 117: Italy: DIY specialists’ sales, forecasts, excl. VAT, 2018-22
                                                                                                                                                                                                                                                                                                                                  • Inflation
                                                                                                                                                                                                                                                                                                                                    • Figure 118: Italy: consumer prices of DIY-related categories, annual % change, 2013-17
                                                                                                                                                                                                                                                                                                                                    • Figure 119: Italy: consumer prices of DIY-related categories, annual % change, January 2017-February 2018
                                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                                    • DIY/hardware specialists dominate
                                                                                                                                                                                                                                                                                                                                      • Online positioned to grab a bigger share of DIY spend
                                                                                                                                                                                                                                                                                                                                        • Competition from garden centres
                                                                                                                                                                                                                                                                                                                                          • Grocers and other stores
                                                                                                                                                                                                                                                                                                                                            • Figure 120: Italy: estimated channels of distribution for DIY spending, 2017
                                                                                                                                                                                                                                                                                                                                          • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                            • ADEO consolidates its position as the leading specialist
                                                                                                                                                                                                                                                                                                                                              • Bricofer, the most expansive
                                                                                                                                                                                                                                                                                                                                                • Leading specialists’ share of total sector sales up in 2017
                                                                                                                                                                                                                                                                                                                                                  • Online gaining traction in DIY
                                                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                                                      • Leroy Merlin expanding new showroom concept
                                                                                                                                                                                                                                                                                                                                                        • Bricofer acquires domestic rival
                                                                                                                                                                                                                                                                                                                                                          • Brico IO restyling store network with new space dedicated to furnishings
                                                                                                                                                                                                                                                                                                                                                            • Figure 121: Italy: leading specialist DIY retailers, sales, 2013-17
                                                                                                                                                                                                                                                                                                                                                            • Figure 122: Italy: leading specialist DIY retailers, outlet numbers, 2013-17
                                                                                                                                                                                                                                                                                                                                                            • Figure 123: Italy: leading specialist DIY retailers, estimated sales per outlet, 2013-17
                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                            • Leading specialists’ account for less than a third of total sector sales
                                                                                                                                                                                                                                                                                                                                                              • Figure 124: Italy: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013-17
                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                              • Online activity
                                                                                                                                                                                                                                                                                                                                                                • Figure 125: Italy: retailers used to buy DIY goods in the past 12 months, online, March 2018
                                                                                                                                                                                                                                                                                                                                                              • Shopping online
                                                                                                                                                                                                                                                                                                                                                                • Figure 126: Italy: online purchasing in the last 12 months, 2008-17
                                                                                                                                                                                                                                                                                                                                                              • Online sales
                                                                                                                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                                                                                                                    • Figure 127: Italy: leading store-based DIY specialists, online presence, 2018
                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                    • Leroy Merlin is leading specialist and market leader
                                                                                                                                                                                                                                                                                                                                                                      • Non-specialists have a larger share of the online channel
                                                                                                                                                                                                                                                                                                                                                                        • Italians attach equal importance to quality and price
                                                                                                                                                                                                                                                                                                                                                                          • Low prices and quality of product influence specific groups
                                                                                                                                                                                                                                                                                                                                                                            • Italians open to online planning of DIY projects
                                                                                                                                                                                                                                                                                                                                                                              • Augmented reality has strong appeal
                                                                                                                                                                                                                                                                                                                                                                                • Where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                  • Almost nine out of ten Italians bought DIY goods in the past year
                                                                                                                                                                                                                                                                                                                                                                                    • Leroy Merlin is leading specialist and market leader
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Italy: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                    • Non-specialists take a larger share of the online channel
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 129: Italy: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                    • Leroy Merlin has the oldest customers
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 130: Italy: profile of DIY buyers by retailer used, March 2018
                                                                                                                                                                                                                                                                                                                                                                                    • Decline in home ownership could impact Leroy Merlin and OBI
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 131: Italy: retailers used to buy DIY goods in the past 12 months, homeowners versus renters, March 2018
                                                                                                                                                                                                                                                                                                                                                                                    • Factors influencing where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                      • Italians attach equal importance to quality and price
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 132: Italy: factors influencing where they shop for DIY*, March 2018
                                                                                                                                                                                                                                                                                                                                                                                      • Low prices and quality of product influence specific groups
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 133: Italy: factors influencing where they shop for DIY*, comparison of ‘Quality of the products’ and ‘low prices’, by selected demographic groups, March 2018
                                                                                                                                                                                                                                                                                                                                                                                      • Non-specialists’ appeal is price and quality, specialists’ appeal is more experiential
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 134: Italy: factors influencing where they shop for DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to DIY
                                                                                                                                                                                                                                                                                                                                                                                        • Italians open to online planning of DIY projects
                                                                                                                                                                                                                                                                                                                                                                                          • Augmented reality has strong appeal
                                                                                                                                                                                                                                                                                                                                                                                            • A desire for advice and support
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 135: Italy: attitudes to DIY, March 2018
                                                                                                                                                                                                                                                                                                                                                                                            • Women most likely to be interested in augmented reality
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 136: Italy: attitudes to DIY, by gender, March 2018
                                                                                                                                                                                                                                                                                                                                                                                            • Amazon customers keenest on online planning and augmented reality tools
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 137: Italy: attitudes to DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                • Spain

                                                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                      • Areas covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                          • The market
                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 138: Spain: spending on DIY products, 2012-18
                                                                                                                                                                                                                                                                                                                                                                                                            • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 139: Spain: house prices, 2006-17
                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending plans
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 140: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
                                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 141: Spain: estimated channels of distribution for DIY spending, 2017
                                                                                                                                                                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 142: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                      • Where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 143: Spain: retailers used for DIY shopping (in the last 12 months, whether in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                      • Factors influencing where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 144: Spain: factors influencing where they shop for DIY, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to DIY
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 145: Spain: attitudes to DIY, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                          • Spain’s DIY market has potential
                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                • The time is ripe for rationalisation
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spending on DIY growing
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Housing market starting its recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Increasing spending plans
                                                                                                                                                                                                                                                                                                                                                                                                                                              • DIY sector performing well
                                                                                                                                                                                                                                                                                                                                                                                                                                                • DIY specialists dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mintel DIY market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 146: Spain: DIY products – The Mintel market size (incl. VAT), 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 147: Germany: Mintel DIY market size: breakdown by product category, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY-related spending categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 148: Spain: consumer spending in detail (incl. VAT), 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Housing market
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 149: Spain: house prices, annual rate of growth, 2015 Q2-2017 Q3
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Home ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 150: Spain: tenure types, owners vs tenants, 2008-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 151: Spain: home ownership levels by type of household, 2008-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 152: Spain: consumer confidence indicator, 2017-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer spending plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 153: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 154: Spain: specialist DIY retailers, sales (excl. VAT), 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 155: Spain: specialist DIY retailers, forecast sales (excl. VAT), 2018-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 156: Spain: consumer prices of DIY-related categories, annual % change, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 157: Spain: consumer prices of DIY-related categories, annual % change, Jan 2017-Mar 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 158: Spain: estimated channels of distribution for DIY spending, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fragmented market
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Signs of distress
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • ADEO in the lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online small in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • ADEO in the lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Other significant players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 159: Spain: leading specialist DIY retailers, sales, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 160: Spain: leading specialist DIY retailers, outlets, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 161: Spain: leading specialist DIY retailers, sales per outlet, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Trade sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Still a very fragmented sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 162: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 163: Spain: online purchasing in the last 12 months, 2008-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 164: Spain: retailers used to buy DIY goods in the past 12 months, online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 165: Spain: leading players online activities, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leroy Merlin the most used DIY retailer in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Biggest threat to Leroy Merlin comes from non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spaniards place most importance on product quality…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • …but price is still a major factor too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Increased internet access offers opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gender imbalance needs addressing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • More than eight out of ten Spaniards bought DIY goods in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialist, LM leads but challenged by hypermarkets and Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 166: Spain: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Amazon is leading online outlet for DIY goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 167: Spain: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hypermarkets and Amazon customers closest in profile to Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 168: Spain: profile of DIY buyers by retailer used, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Renters more likely to buy from hypermarkets than Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 169: Spain: retailers used to buy DIY goods in the past 12 months, homeowners versus renters, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Factors influencing where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spaniards place most importance on product quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 170: Spain: factors influencing where they shop for DIY, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Younger buyers are the most demanding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 171: Spain: factors influencing where they shop for DIY, by age group, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Important factors by retailer used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 172: Spain: factors influencing where they shop for DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Increased internet access opens up opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 173: Spain: attitudes to DIY, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Gender divide?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 174: Spain: attitudes to DIY, by gender, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strong interest in value-added services among DIY specialist shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 175: Spain: attitudes to DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Products covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists sales fall 1.9%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 176: Total DIY/hardware specialist sector size (including VAT), 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Declining sales through the big-box retailers accelerates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer spending on DIY categories increases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 177: Consumer spending on DIY products, annual percentage change, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fewer people are moving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 178: housing transactions completed in the UK valued at £40,000 or above, percentage change over 12 months, 2009-2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • DIY specialists account for two thirds of spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 179: DIY products*, estimated channels of distribution, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online sales hit £1.6 billion in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 180: Online market for DIY products, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travis Perkins overtakes Bunnings/Homebase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialists continue to make up ground
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Kingfisher accounts for just under a quarter of all spending on DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 181: Leading retailers, estimated share of all DIY spending, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Kingfisher brands stand out from the rest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 182: Key metrics for selected retailers, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising spend falls 4.3% in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 183: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, 2014-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q targets digital engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 74% undertook a home improvement project in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Project undertaken in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Women improve while men maintain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 185: Reasons for undertaking DIY/home improvement projects in the past year, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A quarter are already planning their next DIY project
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: DIY/home improvement plans for the next 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Half have shopped at B&Q in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 187: Where they shopped for DIY products in the past year, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfied with range, but less so with service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 188: Key drivers of overall satisfaction with DIY retailers, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 43% of shoppers visited a store to view/try products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 189: How they shopped for DIY/home improvement products in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where next for Bunnings and Homebase?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Specialists battling an increasingly fragmented market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Is there a future for the big-box store?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Housing transactions fell in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Specialists’ sales fall 1.9%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Declining sales through the big-box retailers accelerates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending on DIY categories increases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY specialists account for two thirds of spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online sales hit £1.6 billion in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Housing market slows in 2017 …
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 190: Number of residential housing transactions completed in the UK valued at £40,000 or above, 2006-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • … and the slowdown continues into 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 191: residential housing transactions completed in the UK valued at £40,000 or above, annual percentage change in seasonally adjusted figures, April 2017-March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumers feel the squeeze during 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 192: Consumer confidence tracker, January 2015-February 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Earnings growth exceeds inflation once again
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 193: Average weekly earnings versus inflation, March 2014-March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Steady rise in private rented households
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: Housing tenure, 2008/09–2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Plans to spend on the home increase, but activity remains the same
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: Consumers that have spent money on their home (e.g. decorating) in the last three months, and/or plan to do so in the next three months, January 2016-February 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Specialists’ sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists’ sales fall 1.9%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Repositioning of Homebase shifts sales to non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: Total DIY/hardware specialist sector size (including VAT), 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 197: Total DIY/hardware specialist sector size (including VAT), at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sheds/big box decline accelerates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Temporary recovery forecast for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 198: Shed/big-box specialists’ sector size (including VAT), 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: Shed/big-box specialists’ sector size (including VAT), at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Other DIY/hardware specialists continue to outperform the sheds
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: Other DIY/hardware stores segment (including VAT), 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: Other DIY/hardware stores segment (including VAT), 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending on DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer spending jumps 12% in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 202: Consumer spending on DIY products, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer spending by product category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 203: Consumer spending on DIY products, category breakdown, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mintel’s consumer spending market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 204: DIY products*, estimated channels of distribution, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 205: Estimated online DIY market size (ex-VAT), 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 206: Estimated online DIY market size (ex-VAT), 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Non-specialists dominate the online sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 207: Estimated share of DIY sales, by specialists and non-specialist DIY retailers, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 208: Estimated share of DIY sales online, by operation 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 209: Estimated share of DIY sales online, by operation, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • B&Q’s online sales are growing quickly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 210: Estimated online sales by leading retailers, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travis Perkins overtakes Bunnings/Homebase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialists continue to make up ground
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Kingfisher accounts for just under a quarter of all spending on DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Kingfisher brands stand out from the rest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising spend falls 4.3% in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q targets digital engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bunnings conversion sees a move to the heavy end
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Almost half of Wickes’ sales come from heavy-end or DIY categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Superstore sheds remain dominant despite challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialist sales dip as further consolidation bites
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 211: Leading DIY specialists, sales, 2014/15-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 212: Leading DIY specialists, outlets, 2014/15-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: Leading DIY specialists, sales per outlet, 2014/15-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Argos and Sainsbury’s: the dominant DIY non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon the fastest growing non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Discounters continue to grow their influence on the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 214: Leading non-specialists, estimated DIY sales (excluding VAT), 2014-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 215: Leading retailers’ estimated trade share of sales, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kingfisher takes the lion’s share of specialist sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 216: Leading DIY retailers, estimated share of all specialists’ sales, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 217: Leading DIY retailers, share of all specialists’ sales, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon and the discounters make gains
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 218: Leading retailers, estimated share of all DIY spending, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 219: Leading retailers, share of all DIY spending, 2015-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailer map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 220: Attitudes towards and usage of selected retailers, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key retailer metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 221: Key metrics for selected retailers, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailer attitudes: B&Q leads on trust and value for money
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 222: Attitudes, by retailer, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailer personality: Wickes risks being perceived as boring
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 223: Retailer personality – Macro image, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Screwfix is responsive and reliable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 224: Retailer personality – Micro image, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailer analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Screwfix comes highly recommended
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 225: User profile of Screwfix, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • B&Q still the most used and most trusted brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 226: User profile of B&Q, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bunnings Warehouse: making an impression
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 227: User profile of Bunnings Warehouse, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Homebase loses female shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 228: User profile of Homebase, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wickes offers simple good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 229: User profile of Wickes, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Total DIY retail advertising spend down 4.3% year-on-year in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 230: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, 2014-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • B&Q is the biggest DIY retail advertising spender
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 231: Leading UK DIY retailers: recorded above-the-line, online display and direct mail total advertising expenditure, 2014-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • B&Q and Homebase increase their share of total sector spend in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 232: Big three DIY retailers’ share of recorded above-the-line, online display and direct mail total advertising expenditure, 2016 and 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • TV attracts the lion’s share of advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 233: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, by media type, 2014-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we’ve seen in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q spring ‘price drop’ campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase half-term refresh ideas and kitchens campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Wickes reintroduces its ‘Buy now, do it later’ campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Innovation and launch activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • B&Q beefing up digital engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Houzz launches home products marketplace in the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Screwfix Instagram Shopping service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialist positioning itself as a one-stop shop for home improvement projects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bunnings’ new, smaller format store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 234: Bunnings, Bicester, December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A new, quick and convenient way to sell DIY tools
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wickes opens smallest store to date
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 235: DIY retailers: in-store/outdoor space allocation estimates, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Detailed space allocation estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 236: DIY retailers: detailed in-store/outdoor space allocation estimates, April 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 237: Leading DIY retailers’ estimated sales as a percentage, by product, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 238: Leading DIY retailers’ estimated sales as a percentage, by product, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 239: Leading DIY retailers’ estimated sales, by product, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 74% undertook a home improvement project in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Women improve while men maintain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • A quarter are already planning their next DIY project
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Half have shopped at B&Q in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Satisfied with range, but less so with service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • 43% of shoppers visited a store to view/try products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Home improvement projects undertaken
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • 74% of households have done home improvement in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 240: Project undertaken in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Scots are most likely to undertake a project
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 241: Any DIY/home improvement project undertaken in the past 12 months, by region, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Who did the work?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 54% of women undertook work themselves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 242: Who carried out home improvement projects undertaken in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Those living in Yorkshire and Humberside are most likely to do DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 243: Home improvement projects carried out by someone in the household or a friend, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Reasons for undertaking projects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Improve the look or general maintenance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Reasons for undertaking DIY/home improvement projects in the past year, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Women are more proactive when it comes to DIY projects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Reasons for carrying out home improvement projects, by gender, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Londoners are more reactive when it comes to home improvement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: Reasons for carrying out a home improvement project, those living in London compared to the average, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Plans for next year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • 60% expect to do DIY/home improvement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 247: DIY/home improvement plans for the next 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Women are more likely to be planning DIY projects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 248: DIY/home improvement plans for the next 12 months, by age and gender, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Scots are most likely to have DIY plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 249: DIY/home improvement plans for the next 12 months, by region, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shopped
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Half have shopped from B&Q in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase still second in terms of popularity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Amazon the second-most popular online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bunnings edges into the rankings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 250: Where they shopped for DIY products in the past year, in-store or online, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online shoppers are younger and wealthier than in-store shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 251: Where they shopped for DIY products in the past 12 months, by age and socio-economic group, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multi-channel shopping is growing in importance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 252: How they shopped for DIY products in the past 12 months, March 2016-March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Satisfaction with DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • DIY shoppers are satisfied with products …
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • ... but less so with service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: Satisfaction with features of DIY retailers, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Wilko and Amazon customers are most satisfied with price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q customers are most satisfied with the range on offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase falling behind when it comes to stock availability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Amazon wins for speed of checkout
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 254: Satisfaction with specific factors at the retailer they spent the most at in the past year, by where they spent the most in the past year, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Amazon shoppers are most satisfied
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • But it’s a different story for Homebase/Bunnings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 255: Proportion of those who spent the most with each retailer in the past year saying they were ‘very satisfied’ with the overall experience, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product range needs to be promoted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 256: Key drivers of overall satisfaction with DIY retailers, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 257: Overall satisfaction with DIY retailers- key driver output, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Multichannel shopping is becoming the norm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online is the preferred source of advice and inspiration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 258: How they shopped for DIY/home improvement products in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Stores are struggling to appeal to younger shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 259: How they shopped for DIY/home improvement products in the last 12 months, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interpretation of results
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 260: Overall satisfaction with DIY retailers - key driver output, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 261: Satisfaction with DIY retailers, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • ADEO

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leroy Merlin outpacing all competitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 262: Leroy Merlin France: customer profile, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Management changes signal change in strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Aki and Leroy Merlin to merge in Spain and Portugal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enki
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 263: ADEO: group sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 264: ADEO: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Other fascia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Germany still at the heart of the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online growth set to drive shift in store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • First compact store to open in Sweden in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 265: Bauhaus: group sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 266: Bauhaus: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bricomarché/Brico Cash/Bricorama

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bricorama acquisition strengthens position in French DIY retail market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Planned e-commerce launch to enable Polish consumers to shop seven days a week
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Accelerated store growth boosts sales in Poland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Development of proximity store format in southern Portugal localities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 267: Bricomarché/Brico Cash: estimated sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 268: Bricomarché/Brico Cash: estimated outlet data, 2013/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bunnings (Homebase)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Abandoning the soft end of the DIY market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Are there any signs of improvement?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Stick or twist, what next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 269: Bunnings UK & Ireland: group financial performance, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 270: Bunnings UK & Ireland: outlet data, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hagebau Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Local store format sales growth outperforming total division
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expanded solutions service for customers’ projects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New concept areas highlight product category competence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mobile shopping app downloaded by more than 90,000 iPhone and Android users
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 271: Hagebau Retail: group sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 272: Hagebau Retail: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hornbach Baumarkt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Expanded e-commerce presence making the brand more accessible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Seamless services proposition planned
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Compact store concept setback
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 273: Hornbach Baumarkt: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 274: Hornbach-Baumarkt: outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Still early days
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • ONE Kingfisher driven by unifying product ranges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Digital overhaul helps boost e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operational efficiencies have their part to play too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Increased urbanisation presents challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • A new format?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 275: Kingfisher Group: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 276: Kingfisher Group: outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mr. Bricolage Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Finding its niche for the future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Town centre concept may be a good strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 277: Mr. Bricolage Group: sales at retail*, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 278: Mr. Bricolage Group: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 279: Mr Bricolage: product sales mix, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New strategy to combat increased competition from online pureplayers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New product categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offering specifically tailored to local market needs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 280: OBI: group sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 281: OBI: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • toom Baumarkt/B1 Discount/Gartenliebe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Access to professional 3D printing for customised home designs and replacement parts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New crafts co-ordinator service for consumers lacking DIY skills
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 282: toom Baumarkt/B1 Discount/Gartenliebe: group sales performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 283: toom Baumarkt/B1 Discount/Gartenliebe: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wickes bolstering price competitiveness credentials with new loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Kick-starting kitchen and bathroom sales following slump in second half of 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Extended fulfilment options helping drive Toolstation sales growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enhanced digital customer experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Toolstation to double number of branches in the Netherlands in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 284: Travis Perkins Retail: group financial performance, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 285: Travis Perkins Retail: outlet data, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering