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Europe Footwear Retailing Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Footwear Retailing - Europe market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report series covers the footwear market in the five largest Western European countries – the UK, France, Germany, Italy and Spain. The focus of the reports is on the footwear specialists. The store based non-specialists, such as department stores, are not covered in detail although they are looked at briefly in the Channels of Distribution sections and also in our consumer research. But the report does look more closely at the impact of online in the sector and the major online players.

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers about:

  • Where they shop for footwear, online and in-store
  • Attitudes to shopping for footwear.
  • Additional questions were asked to consumers for the UK report.

For the purpose of this report, Mintel has used the following definitions:

Consumer spending: The total amount spent by households (including sales tax) through all retail channels – both specialist and non-specialist. This covers all footwear categories, including trainers, but excludes game-specific footwear (e.g. football boots, ski-boots) and orthopaedic footwear.

Retail sales: Total sales of all types of footwear (excluding sales tax) via stores and directly to the consumer by specialist retailers of footwear. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.

Channels of distribution: Mintel estimates the proportion of spending on footwear going through each channel, including the footwear specialists, the grocers, mixed goods retailers and non-store retailers.

Expert analysis from a specialist in the field

Written by Richard Perks, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Demand for footwear has grown almost everywhere in the last five years, but unlike in so many other retail sectors, the footwear specialists, and certainly the larger multiples, have been able to broadly maintain their share of sales. Many of them have expanded their own online propositions, expanded their store bases and been able to meet the online challenge head on. That challenge is not going to suddenly disappear, but the recent performance makes us more optimistic about the prospects for the specialists over the next five years Richard Perks
Director of Retail Research

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Table of contents

  1. Overview

      • Definition
        • Financial definitions
          • Abbreviations
            • VAT around Europe
              • Figure 1: VAT rates around Europe, 2014-19
          • Executive Summary – Europe – The Market

              • Consumer spending
                • Figure 2: Europe: Spending on footwear by country, 2013-18
                • Figure 3: Europe: Spending on footwear as % all consumer spending by country, 2017
                • Figure 4: Europe: Footwear as proportion of all clothing and footwear spending by country, 2017
              • Five-year growth
                • Figure 5: Europe: Five-year CAGR in footwear by country, 2012-17
              • Sector size and forecast
                • Figure 6: Europe: Specialist footwear retailers, sales (excluding VAT), by country, 2014-18
                • Figure 7: Europe: Specialist footwear retailers, forecast sales, by country, 2019-23
              • Specialists’ sales and spending
                • Figure 8: Europe: Specialist footwear retailers’ sales as % all spending on footwear, by country, 2017
              • Specialists losing share?
                • Figure 9: Europe: Sales by footwear specialists as % all spending on footwear, 2013-18
              • Leading retailers
                • CCC
                  • Amazon and Zalando
                    • Figure 10: Proportions buying from leading online pureplays, February 2019
                  • Smaller players
                    • Figure 11: Europe: Leading footwear retailers, sales, 2016/17-2018/19
                  • Outlets
                    • Figure 12: Europe: leading footwear retailers, outlet numbers, 2016/17-2018/19
                  • Sales per outlet
                    • Figure 13: Europe: leading footwear retailers, sales per outlet, 2016/17-2018/19
                  • Market shares
                      • Figure 14: Europe: Leading footwear retailers, sales as % all spending on footwear, 2016-18
                    • Online
                      • Figure 15: Proportion of shoppers who have bought clothing and sportswear online, 2009-18
                    • Online sales by country
                      • Figure 16: Europe: Big 5 European markets, estimated online sales of footwear, 2018
                    • What we think
                      • Figure 17: Europe: Footwear market leaders, gain/loss in market share, 2015-18
                  • Executive Summary – Europe – The Consumer

                      • Where they shop
                          • Figure 18: Europe: Proportion of internet users who have bought shoes in the last 12 months, February 2019
                          • Figure 19: Europe: Where people buy shoes, February 2019
                        • Attitudes to buying shoes
                            • Figure 20: Europe: Those agreeing with selected attitudes to buying footwear, February 2019
                        • Executive Summary – Europe - Launch Activity and Innovation

                          • New store concepts
                            • Customised sneakers
                              • Sustainable shoes
                                • Expandable shoes
                                  • Part shoe, part sneaker
                                  • France

                                    • Overview
                                      • What you need to know
                                        • Areas covered in this report
                                          • Executive summary
                                            • The market
                                              • Consumer spending
                                                • Figure 21: France: Consumer spending on Footwear, 2014-18
                                              • Sector size and forecast
                                                • Channels of distribution
                                                  • Figure 22: France: Estimated distribution of footwear spending by channel, 2018
                                                • Companies and brands
                                                  • Key metrics
                                                    • Market shares
                                                      • Figure 23: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2018
                                                    • Online
                                                      • The consumer
                                                        • Where they shop
                                                          • Figure 24: France: Where they shop for footwear, in-store or online, February 2019
                                                        • Attitudes to shopping for footwear
                                                          • Figure 25: France: Attitudes to shopping for footwear, February 2019
                                                        • What we think
                                                          • Issues and insights
                                                            • How eco and ethical concerns can impact on footwear shopping
                                                              • The facts
                                                                • The implications
                                                                  • The importance of younger men to the footwear market
                                                                    • The facts
                                                                      • The implications
                                                                        • The market – What you need to know
                                                                          • Economy impacted by “gilets jaunes” protests
                                                                            • Low growth in spending on shoes
                                                                              • Footwear specialists account for a steady 1.5% of all retail sales
                                                                                • Specialists capture two-thirds of spending
                                                                                  • Consumer spending
                                                                                    • Low growth in footwear spending
                                                                                      • Figure 26: France: Consumer spending on footwear (incl. VAT), 2014-18
                                                                                    • Sector size and forecast
                                                                                      • Total retail sales recovering
                                                                                        • Footwear specialists see stronger growth
                                                                                          • Figure 27: France: Specialist footwear retailers, sales (excl. VAT), 2014-18
                                                                                          • Figure 28: France: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
                                                                                        • Inflation
                                                                                          • Figure 29: France: Consumer prices *, annual % change, 2014-18
                                                                                          • Figure 30: France: Consumer price inflation* on footwear, clothing and all items, annual % change, July 2017-December 2018
                                                                                        • Channels of distribution
                                                                                          • Figure 31: France: Where they shop for footwear, February 2019
                                                                                          • Figure 32: France: Estimated distribution of footwear spending by channel, 2018
                                                                                        • Leading players – What you need to know
                                                                                          • A fragmented market
                                                                                            • Restructuring
                                                                                              • Leading specialists’ market shares declining
                                                                                                • Online difficult for footwear
                                                                                                  • Leading players
                                                                                                    • A restructuring market
                                                                                                      • The strategy for La Halle
                                                                                                        • André sold to Spartoo in a cross-channel deal
                                                                                                          • Sarenza sold to Monoprix
                                                                                                            • Sports retailers
                                                                                                              • Figure 33: France: Leading specialist footwear retailers, sales, 2014-18
                                                                                                              • Figure 34: France: Leading specialist footwear retailers, outlets, 2015-18
                                                                                                            • Sales per outlet
                                                                                                              • Figure 35: France: Leading specialist footwear retailers, sales per outlet, 2016-18
                                                                                                            • Market shares
                                                                                                              • Figure 36: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2014-18
                                                                                                            • Online
                                                                                                              • Online activity
                                                                                                                • Shopping online
                                                                                                                  • Figure 37: France: Online buyers of clothing/sports goods in last 12 months, 2013-18
                                                                                                                • Online sales of footwear
                                                                                                                  • Leading online players
                                                                                                                    • Figure 38: France: Leading retailers’ estimated online sales of footwear, 2018
                                                                                                                  • The consumer – What you need to know
                                                                                                                    • 80% buy footwear – highest amongst younger men
                                                                                                                      • Sports shops the most popular
                                                                                                                        • Comfort and quality are a priority for most shoppers
                                                                                                                          • Green concerns also influence shoppers
                                                                                                                            • Social media and online
                                                                                                                              • Who shops for footwear
                                                                                                                                • Figure 39: France: Footwear buyers in the last year, February 2019
                                                                                                                              • Where they shop for footwear
                                                                                                                                • Figure 40: France: Where they shop for footwear, in-store or online, February 2019
                                                                                                                                • Figure 41: France: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
                                                                                                                              • Attitudes to footwear shopping
                                                                                                                                • Comfort and quality are a priority for most shoppers
                                                                                                                                  • Ethical concerns
                                                                                                                                    • Social media and online
                                                                                                                                      • The integration of clothing and footwear shopping
                                                                                                                                        • Figure 42: France: Attitudes to shopping for footwear, February 2019
                                                                                                                                        • Figure 43: France: Attitudes to shopping for footwear by retailer shopped, comfort and quality, February 2019
                                                                                                                                        • Figure 44: France: Attitudes to shopping for footwear by retailer shopped, social media and magazine influence, February 2019
                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                        • Abbreviations
                                                                                                                                          • Data sources
                                                                                                                                          • Germany

                                                                                                                                            • Overview
                                                                                                                                              • What you need to know
                                                                                                                                                • Areas covered in this report
                                                                                                                                                  • Executive summary
                                                                                                                                                    • The market
                                                                                                                                                      • Consumer spending
                                                                                                                                                        • Sector size and forecast
                                                                                                                                                          • Figure 45: Germany: Footwear specialists’ sales as % all spending on footwear, 2013-18
                                                                                                                                                        • Inflation
                                                                                                                                                          • Figure 46: Germany: Consumer price inflation on footwear, clothing and all items, annual % change, July 2017-Jan 2019
                                                                                                                                                        • Channels of distribution
                                                                                                                                                          • Figure 47: Germany: estimated distribution of footwear spending by channel, 2018
                                                                                                                                                        • Companies and brands
                                                                                                                                                          • Market shares
                                                                                                                                                            • Figure 48: Germany: leading footwear specialists’ shares of all footwear specialists’ sales, 2018
                                                                                                                                                          • Online
                                                                                                                                                            • Figure 49: Germany: Online sales of clothing and footwear, 2014-18
                                                                                                                                                          • The consumer
                                                                                                                                                            • Where they shop
                                                                                                                                                              • Figure 50: Germany: Retailers footwear bought from in the last 12 months, February 2019
                                                                                                                                                            • Attitudes to footwear shopping
                                                                                                                                                              • Figure 51: Germany: Attitudes to shopping for footwear, February 2019
                                                                                                                                                            • What we think
                                                                                                                                                              • Issues and insights
                                                                                                                                                                • Are the specialists losing share?
                                                                                                                                                                  • The facts
                                                                                                                                                                    • The implications
                                                                                                                                                                      • Where next for online?
                                                                                                                                                                        • The facts
                                                                                                                                                                          • The implications
                                                                                                                                                                            • The market – What you need to know
                                                                                                                                                                              • Spending under pressure
                                                                                                                                                                                • And specialists sales also weak
                                                                                                                                                                                  • Specialists dominant
                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                      • Footwear – five years of decline
                                                                                                                                                                                        • Figure 52: Germany: Consumer spending on footwear (incl. VAT), 2014-18
                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                        • Retail sales dip in 2018
                                                                                                                                                                                          • Figure 53: Germany: Specialist footwear retailers, sales (excl VAT), 2014-18
                                                                                                                                                                                          • Figure 54: Germany: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
                                                                                                                                                                                          • Figure 55: Germany: Footwear specialists’ sales as % all spending on footwear, 2013-18
                                                                                                                                                                                        • Inflation
                                                                                                                                                                                          • Figure 56: Germany: Consumer Prices, annual % change, 2016-18
                                                                                                                                                                                          • Figure 57: Germany: Consumer price inflation on footwear, clothing and all items, annual % change, July 2017-January 2019
                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                          • Specialists dominate
                                                                                                                                                                                            • Followed by the online pureplayers
                                                                                                                                                                                              • Clothing relatively unimportant
                                                                                                                                                                                                • And other sectors tiny
                                                                                                                                                                                                  • Figure 58: Germany: estimated distribution of footwear spending by channel, 2018
                                                                                                                                                                                                • Companies and brands – What you need to know
                                                                                                                                                                                                  • Deichmann the market leader…
                                                                                                                                                                                                    • …and growing market share
                                                                                                                                                                                                      • Online growing
                                                                                                                                                                                                        • Amazon the online leader and second in footwear retailing overall
                                                                                                                                                                                                          • Leading players
                                                                                                                                                                                                            • Figure 59: Germany: Leading footwear specialists, sales, 2014/5-2018/9
                                                                                                                                                                                                            • Figure 60: Germany: Leading footwear specialists, outlets, 2014/15-2018/19
                                                                                                                                                                                                            • Figure 61: Germany: Leading shoe retailers, sales per outlet, 2014/15-2018/19
                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                            • Figure 62: Germany: Leading specialist footwear retailers’ shares of all specialist footwear retailers’ sales, 2014-18
                                                                                                                                                                                                            • Figure 63: Germany: Leading footwear retailers’ shares of spending on footwear, 2014-18
                                                                                                                                                                                                          • Online
                                                                                                                                                                                                            • Online activity
                                                                                                                                                                                                              • Shopping online
                                                                                                                                                                                                                • Figure 64: Germany: Online buyers of clothing/sports goods in last 12 months, 2013-18
                                                                                                                                                                                                                • Figure 65: Germany: Channels used for buying shoes, February 2019
                                                                                                                                                                                                              • Online sales of footwear
                                                                                                                                                                                                                • Figure 66: Germany: Online sales of clothing and footwear, 2014-18
                                                                                                                                                                                                              • Leading online players
                                                                                                                                                                                                                  • Figure 67: Germany: Estimated sales of footwear online by leading retailers, 2018
                                                                                                                                                                                                                • The consumer – What you need to know
                                                                                                                                                                                                                  • Deichmann leads
                                                                                                                                                                                                                    • Online an important channel
                                                                                                                                                                                                                      • Highly fragmented sector.
                                                                                                                                                                                                                        • Comfort more important than fashion
                                                                                                                                                                                                                          • Concern for the environment
                                                                                                                                                                                                                            • Apparent myths in shopping habits
                                                                                                                                                                                                                              • Where they shop for footwear
                                                                                                                                                                                                                                • Figure 68: Germany: Retailers footwear bought from in the last 12 months, February 2019
                                                                                                                                                                                                                                • Figure 69: Germany: Profile of footwear shoppers by retailer used, February 2019
                                                                                                                                                                                                                              • Attitudes to footwear shopping
                                                                                                                                                                                                                                • Figure 70: Germany: Attitudes to shopping for footwear, February 2019
                                                                                                                                                                                                                                • Figure 71: Germany: Profile of those agreeing with attitude statements, February 2019
                                                                                                                                                                                                                              • Attitudes by where they shop
                                                                                                                                                                                                                                • Style vs comfort
                                                                                                                                                                                                                                  • Figure 72: Germany: Attitude to comfort by where people shop, February 2019
                                                                                                                                                                                                                                • Quality
                                                                                                                                                                                                                                  • Figure 73: Germany: Attitude to quality by where people shop, February 2019
                                                                                                                                                                                                                                • Green issues
                                                                                                                                                                                                                                  • Figure 74: Germany: Those preferring to shop from retailers that are trying to reduce their impact on the environment, February 2019
                                                                                                                                                                                                                                  • Figure 75: Germany: Those willing to pay more for footwear made sustainably, February 2019
                                                                                                                                                                                                                                • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                    • Data sources
                                                                                                                                                                                                                                    • Italy

                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                          • Areas covered in this report
                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                                                                                  • Figure 76: Italy: Consumer spending on Footwear, 2014-18
                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                    • Figure 77: Italy: Estimated distribution of spending on footwear by channel, 2018
                                                                                                                                                                                                                                                  • Companies and brands
                                                                                                                                                                                                                                                    • Key metrics
                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                        • Figure 78: Italy: Leading footwear specialists’ estimated shares of total specialist footwear retailers’ sales, 2018
                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                          • Where they shop
                                                                                                                                                                                                                                                            • Figure 79: Italy: Where they shop for footwear, in-store or online, February 2019
                                                                                                                                                                                                                                                          • Attitudes to footwear shopping
                                                                                                                                                                                                                                                            • Figure 80: Italy: Attitudes to shopping for footwear, February 2019
                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                                                                              • The importance of online, especially to the young
                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                    • Tackling environmental concerns to appeal to older shoppers
                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                          • The market – What you need to know
                                                                                                                                                                                                                                                                            • Economy weakening
                                                                                                                                                                                                                                                                              • Minimal growth in footwear spending
                                                                                                                                                                                                                                                                                • Footwear specialists proving resilient
                                                                                                                                                                                                                                                                                  • Footwear specialists account for 70% of distribution
                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                      • Economy weakening
                                                                                                                                                                                                                                                                                        • Weak growth in spending on footwear
                                                                                                                                                                                                                                                                                          • Figure 81: Italy: Consumer spending on footwear (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                          • Figure 82: Italy: Consumer price inflation *, annual % change, 2014-18
                                                                                                                                                                                                                                                                                          • Figure 83: Italy: Consumer price inflation * on footwear, clothing and all items, annual % change, July 2017-Janaury 2019
                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                          • Specialists proving resilient
                                                                                                                                                                                                                                                                                            • Figure 84: Italy: Specialist footwear retailers, sales (excl VAT), 2014-18
                                                                                                                                                                                                                                                                                            • Figure 85: Italy: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                            • Figure 86: Italy: where they shop for footwear, in-store or online, February 2019
                                                                                                                                                                                                                                                                                            • Figure 87: Italy: Estimated distribution of spending on footwear by channel, 2018
                                                                                                                                                                                                                                                                                          • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                            • Specialists face competition
                                                                                                                                                                                                                                                                                              • Premium footwear popular but growth in the mass market
                                                                                                                                                                                                                                                                                                • A fragmented market, but consolidation in progress
                                                                                                                                                                                                                                                                                                  • Online undeveloped but growing via the mobile channel
                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                      • A fragmented market
                                                                                                                                                                                                                                                                                                        • Premium-end more accessible
                                                                                                                                                                                                                                                                                                          • Middle market thriving
                                                                                                                                                                                                                                                                                                            • Bata still strong in Italy
                                                                                                                                                                                                                                                                                                              • Spin-off sports stores
                                                                                                                                                                                                                                                                                                                • Figure 88: Italy: Leading specialist footwear retailers, sales, 2014-18
                                                                                                                                                                                                                                                                                                                • Figure 89: Italy: Leading specialist footwear retailers, approximate outlet numbers, 2016-18
                                                                                                                                                                                                                                                                                                                • Figure 90: Italy: Leading specialist footwear retailers, estimated sales per outlet, 2018
                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                • Figure 91: Italy: Leading specialist footwear retailers’ shares of all specialist footwear retailers’ sales 2014-18
                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                • Technology ownership and online activity
                                                                                                                                                                                                                                                                                                                  • Shopping online
                                                                                                                                                                                                                                                                                                                      • Figure 92: Italy: Online buyers of clothing/sports goods in last 12 months, 2013-18
                                                                                                                                                                                                                                                                                                                    • Online sales
                                                                                                                                                                                                                                                                                                                      • Leading online players
                                                                                                                                                                                                                                                                                                                        • Figure 93: Italy: Leading retailers’ estimated online sales of footwear, 2018
                                                                                                                                                                                                                                                                                                                      • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                        • Footwear shopping levels greatest among 25-44s
                                                                                                                                                                                                                                                                                                                          • Specialists and independents above any other channel
                                                                                                                                                                                                                                                                                                                            • Most buyers invest in quality footwear
                                                                                                                                                                                                                                                                                                                              • The young combine clothing and footwear shopping
                                                                                                                                                                                                                                                                                                                                • Different ethics motivate the young and old
                                                                                                                                                                                                                                                                                                                                  • Who shops for footwear
                                                                                                                                                                                                                                                                                                                                    • Figure 94: Italy: Footwear buyers in the last year, February 2019
                                                                                                                                                                                                                                                                                                                                  • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                      • Figure 95: Italy: Where they shop for footwear, in-store or online, February 2019
                                                                                                                                                                                                                                                                                                                                      • Figure 96: Italy: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
                                                                                                                                                                                                                                                                                                                                    • Attitudes to footwear shopping
                                                                                                                                                                                                                                                                                                                                      • Quality is paramount
                                                                                                                                                                                                                                                                                                                                        • The young combine clothing and footwear shopping
                                                                                                                                                                                                                                                                                                                                          • Different ethics motivate the young and old
                                                                                                                                                                                                                                                                                                                                            • Figure 97: Italy: Attitudes to shopping for footwear, February 2019
                                                                                                                                                                                                                                                                                                                                          • Attitudes by retailer used
                                                                                                                                                                                                                                                                                                                                              • Figure 98: Italy: Attitudes to shopping for footwear by retailer used, % agreeing, February 2019
                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                                                                                                • Spain

                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                                                      • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                                                                                                                          • The market
                                                                                                                                                                                                                                                                                                                                                            • Economy
                                                                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                • Figure 99: Spain: Consumer spending on footwear (incl VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                  • Figure 100: Spain: Estimated distribution of footwear spending by channel, 2018
                                                                                                                                                                                                                                                                                                                                                                • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                  • Key metrics
                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                      • Figure 101: Spain: Leading specialist footwear retailers’ estimated shares of total specialist footwear retailers’ sales, 2018
                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                        • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                                                          • Figure 102: Spain: Where they shop for footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                        • Attitudes to footwear shopping
                                                                                                                                                                                                                                                                                                                                                                          • Figure 103: Spain: Attitudes to shopping for footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                          • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                            • How can retailers with physical stores defend their position?
                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                  • What are the opportunities in the area of sustainability?
                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                        • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                          • Spanish economy growing faster than other major EU nations
                                                                                                                                                                                                                                                                                                                                                                                            • Footwear spending growth slows
                                                                                                                                                                                                                                                                                                                                                                                              • Footwear specialists’ sales have stagnated
                                                                                                                                                                                                                                                                                                                                                                                                • Footwear inflation rising steadily but below overall rate
                                                                                                                                                                                                                                                                                                                                                                                                  • Specialists still losing share
                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                      • Healthy economic growth
                                                                                                                                                                                                                                                                                                                                                                                                        • Growth in spending on footwear drops off
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 104: Spain: Consumer spending on footwear (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                          • Footwear specialists’ sales have stagnated
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 105: Spain: Specialist footwear retailers, sales (excl VAT), 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 106: Spain: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
                                                                                                                                                                                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 107: Spain: Consumer prices, annual % change, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 108: Spain: Consumer price inflation on footwear, clothing and all items, annual % change, August 2017-January 2019
                                                                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists still losing share
                                                                                                                                                                                                                                                                                                                                                                                                              • Sports stores growing their share
                                                                                                                                                                                                                                                                                                                                                                                                                • Clothing stores also providing stiff opposition to specialists
                                                                                                                                                                                                                                                                                                                                                                                                                  • El Corte Inglés still a major player
                                                                                                                                                                                                                                                                                                                                                                                                                    • Online pureplays led by Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 109: Spain: Estimated distribution for footwear spending by channel, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                      • Merkal stagnates while Marypaz recovers
                                                                                                                                                                                                                                                                                                                                                                                                                        • Geox refocuses on owned stores
                                                                                                                                                                                                                                                                                                                                                                                                                          • Deichmann growing fast but profitability still elusive
                                                                                                                                                                                                                                                                                                                                                                                                                            • Online sales of footwear still relatively modest in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                • Merkal sales little changed in recent years
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Marypaz revived following capital injection
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Geox refocuses on owned stores
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Loewe strength comes from luxury positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Deichmann growing fast but profitability still elusive
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Camper refocuses on core brand
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Lamolla ventures into monobrand
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pikolinos has looked abroad for growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Ulanka’s increasing e-commerce focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Krack shifts focus from franchises to its own stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 110: Spain: Leading specialist footwear retailers, sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 111: Spain: Leading specialist footwear retailers, outlet numbers, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 112: Spain: Leading specialist footwear retailers, sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 113: Spain: Leading specialist footwear retailers’ shares of specialist footwear retailers’ sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 114: Spain: Online purchasing in the past 12 months compared to other major European economies, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 115: Spain: Online buyers of clothing/sports goods in last 12 months, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online sales of footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 116: Spain: estimated online sales by product category, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading online players
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 117: Spain: Estimated sales of footwear online by leading retailers, 2017-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Similar levels of purchasing although over-65s significantly less likely to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Non-specialists are most popular place to buy footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sports shops most popular places to buy footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Marypaz and Merkal most popular specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Lack of choice of sizes is a major issue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sustainability issues particularly important to Spanish shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who shops for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Similar levels of purchasing although over-65s significantly less likely to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 118: Spain: Who shops for footwear (all buyers), February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-specialists are most popular place to buy footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 119: Spain: Where they shop for footwear (broad types of retailer), February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists failing to engage with younger buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 120: Spain: Where they shop for footwear (broad types of retailer), by gender and age, february 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sports shops are most popular place to buy footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 121: Spain: Where they shop for footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading specialist chains have very different customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 122: Spain: Where they shop for footwear (leading specialists), by gender and age, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Footwear buyers shop across a broad portfolio of outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 123: Spain: Where else consumers shop for footwear, (leading specialists), february 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes to footwear shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Lack of choice of sizes is a major issue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Substance over style…but not for all
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sustainability already important for Spanish footwear shoppers, set to be more so
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 124: Spain: Attitudes to shopping for footwear, february 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Geox shoppers more focused on quality, sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 125: Spain: Attitudes to shopping for footwear, by where they shop for footwear (leading specialists), February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Value of the footwear market in the UK remains unmoved in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 126: UK footwear sales, best- and worst-case forecast, 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear specialists and clothing retailers continue to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 127: Estimated distribution of spending on footwear, by type of retailer, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Unseasonable weather affected 2018 footwear sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 128: Year-on-year difference of UK monthly mean temperature and footwear retail sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • People concerned about Brexit, despite earnings outstripping inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 129: Average weekly earnings (total pay) vs inflation, January 2016-December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Clarks continues to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • JD Sports remains the largest footwear retailer in the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 130: Estimated market shares for top 10 retailers of footwear, by value, 2017 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online footwear sales reached £2.3 billion in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Trainers are the most popular style across all categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 131: Styles of women’s footwear purchased, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 132: Styles of children's footwear purchased, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sports Direct remains the most popular retailer for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 133: Retailers footwear has been purchased from, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Quality is the most important factor when choosing a retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 134: Top factors in deciding where to purchase footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • People buy footwear out of necessity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 135: Reasons footwear was bought, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The opportunity in non-leather shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 136: Footwear shopper behaviour towards more ethical shopping, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Importance of getting online right
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • More innovation needed in the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 137: Dr. Martens DIY customisation tour, with tattoo artist Adam Vu Noir, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Growing demand for sustainable footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 138: Zalando’s sustainability filter in action, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Value of the footwear market in the UK remains unmoved in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women’s and children’s shares of the footwear market grow.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear specialists and clothing retailers continue to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Unseasonable weather affected 2018 footwear sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Bad year for department stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • People concerned about Brexit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Value of the footwear market in the UK remains stagnant in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 139: UK footwear sales, best- and worst-case forecast, 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Footwear forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 140: UK footwear sales, at current and 2018 prices, 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Uncertainty surrounding Brexit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Women’s and children’s shares of the footwear market grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 141: UK footwear sales, segmented by market value and percentage share, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 142: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Channels to market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear specialists and clothing retailers continue to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 143: Estimated distribution of spending on footwear, by type of retailer, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sports and pureplay retailers gain share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 144: Estimated distribution of spending on footwear, by type of retailer, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sportswear continues to grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 145: Sportswear and outdoorwear categories purchased, September 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Number of school-aged children predicted to increase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Projected year-on-year percentage population change, based on 2016 projections, by age at last birthday, 2013-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Projected (2017-based projections) UK population at mid-years, by age at last birthday, 2013-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Products purchased for the start of the school term, October 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Unseasonable weather affected 2018 footwear sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 149: Year-on-year difference of UK monthly mean temperature and footwear retail sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Footfall continues to decline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 150: Year-on-year footfall change, by location, January 2015-January 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bad year for department stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fewer people purchased fashion items over the summer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 151: Trends in items respondents have purchased for themselves, September and December 2017-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • People concerned Brexit will negatively affect their ability to spend…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 152: Economic outlook consumer tracker, January 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • …despite earnings outstripping inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 153: Average weekly earnings (total pay) vs inflation, January 2016-December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clarks continues to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • LK Bennett goes into administration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • JD Sports buys Footasylum
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online footwear sales reached £2.3 billion in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Footwear advertising expenditure increases 40% in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Multi-brand retailers struggle to differentiate themselves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Leading footwear retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading specialists struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clarks sales and profits decline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • LK Bennett goes into administration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 154: Leading footwear specialists: UK revenues, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Kurt Geiger head office shake-up amid expansion plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Over-reliance on department stores hits specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shoe Zone’s store strategy proves a success, as sales and profits grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 155: Leading footwear specialists: UK outlet numbers, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dune focuses on international expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 156: Leading footwear specialists: estimated UK sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operating profit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 157: Leading footwear specialists: UK operating profits, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • JD strengthens its position as top non-specialist retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • JD Sports buys Footasylum
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 158: Leading non-specialist retailers: estimated footwear sales (excluding VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sports Direct UK’s sales slip as it continues buying spree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • M&S increases focus on footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: Leading non-specialist retailers: positioning, offer and brands stocked, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • JD Sports bolsters its lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 160: Estimated market shares for top 10 retailers of footwear, by value, 2017 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 161: Estimated market shares for top 20 retailers of footwear, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online footwear sales reached £2.3 billion in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Technology makes online shopping easier
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 162: Size? use of Fit Finder sizing tool, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pureplay retailers expand footwear offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 163: Estimated online sales of footwear, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 164: Estimated distribution of online sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Case study: Amazon’s share of the market is growing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Smart shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 165: Jimmy Choo Voyager mobile phone app, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shoes with ‘learning insoles’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Footwear collaborations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Puma teams up with Porsche
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 166: Porsche Design Speedcat Jamming, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Jaguar Land Rover and Clarks collaborate on menswear collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Dr. Martens collaborations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 167: Dr. Martens x BAPE, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • ASICS x Vivienne Westwood
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 168: ASICS x Vivienne Westwood collection, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • GZ x Rita Ora
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Size? sells exclusive adidas Originals Colnago collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mytheresa and Tod’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 169: Mytheresa’s exclusive collection with Tod’s, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Limited editions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • adidas x TfL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mahabis collaborates with Penguin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Mahabis x Penguin Modern Classics, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Footwear launches
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Dune launches new affordable fashion-forward footwear brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mr Porter’s brand launches footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 171: Mr P. boots, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sustainable footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Nike’s VaporMax 2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Allbirds opens first UK store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 172: Allbirds London store, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • M&S uses social media influencers for footwear collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 173: Erica Davies, one of the bloggers M&S collaborated with for its blogger footwear collection, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Creative footwear retail concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Nike’s new New York City flagship is its most innovative yet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: Nike’s new flagship store in New York, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Merging the physical retailing with online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lloyd offers home delivery from airport stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Footwear vending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • ECCO opens new unit in shopping centre
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 175: ECCO’s new store in St David’s in Cardiff, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Dr. Martens factory
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Socially minded endeavours help brands stand out from the crowd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Total advertising expenditure up 40.4% year on year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 176: Total above-the-line online display and direct mail advertising expenditure on footwear, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Budget-friendly brand Newchic is sector’s highest-spending advertiser
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 177: Total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by leading advertisers, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Skechers advert courts controversy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Parley for the Oceans plastic campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Clarks back-to-school campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dune: Clothes are overrated
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 178: Dune London’s ‘Clothes are Overrated’ campaign, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Use of influencers in campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • JD Sports teams up with fashion blogger Lily Kitten
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Kurt Geiger releases campaign with Susie Bubble for London Fashion Week
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 179: Kurt Geiger’s ‘Colourful Characters’ campaign featuring Susie Lau, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Half of total advertising expenditure spent on digital advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Total above-the-line online display and direct mail advertising expenditure on footwear, by media type, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading advertisers’ advertising spend by media type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 181: Leading advertisers’ total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 182: Attitudes towards and usage of selected brands, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 183: Key metrics for selected brands, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand attitudes: Clarks stands out for customer service and being trustworthy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 184: Attitudes, by brand, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand personality: Schuh, Office and Footasylum are seen as fun brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 185: Brand personality – macro image, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand personality: Hotter perceived to be expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 186: Brand personality – micro image, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Foot Locker struggles to differentiate itself
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 187: User profile of Foot Locker, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Trainers are the most popular style across all categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • More people shop online for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sports Direct remains the most popular retailer for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Quality is the most important factor when choosing a retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • People buy footwear out of necessity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The opportunity in non-leather shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Types of footwear bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Heeled styles prove to be least popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 188: Styles of women’s footwear purchased, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Trainers are the most popular style across all categories…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 189: Styles of men’s footwear purchased, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 190: Gucci sport sandals, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • …and are also the style most likely to be bought for others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Women are most likely to buy footwear for others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 191: Footwear bought, by gender of buyer, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Men purchase fewer styles of footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 192: Repertoire of styles purchased, by gender, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Types of children’s footwear bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Trainers continue to be more popular purchase than school shoes…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 193: Styles of children's footwear purchased, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • …as they prove popular for children of all ages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 194: Styles of children's footwear purchased, by age of children in household, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Households with children aged 5-11 purchase the most styles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 195: Repertoire of styles purchased, by age of children in household, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where footwear is bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online purchasing grows across all ages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 196: Channels used for footwear purchasing, by age, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Specialist stores prove most popular…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 197: Types of retailer footwear was purchased from, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • …particularly with in-store shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 198: Type of retailers footwear was bought at, by channel used, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sports Direct most popular retailer for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 199: Retailers footwear has been purchased from, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sports retailers prove more popular with male shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 200: Percentage who shopped for footwear at a sports retailer, by age and gender, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 201: Nike campaign with the then 9 year old skateboarder, Sky Brown, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Younger shoppers buy footwear from several retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 202: Repertoire of retailers purchased from, by age, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Choosing a footwear retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Quality is the most important factor when choosing a retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 203: Top factors in deciding where to purchase footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Highlighting quality can make footwear retailers stand out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • British-made more important for older shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: People who ranked ‘sells British-made footwear’ as a top factor in deciding where to purchase footwear, by age, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Reasons for buying footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Most buy footwear out of necessity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 205: Reasons footwear was bought, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A quarter purchased footwear based on the weather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 206: Kurt Geiger’s Rita boot in pink, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Women more likely to buy shoes for different events
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 207: Events footwear was bought for, by gender, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 208: Repertoire of reasons used for purchasing footwear, by gender, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Behaviour towards footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Comfort, quality and range of sizes more important than fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 209: Footwear shopper behaviour towards comfort, quality, and fashion, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The way people shop for footwear is changing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 210: Behaviour towards shopping for footwear, by age, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 211: Making of the Diemme Arket Anatra boot, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online seen to have a price advantage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 212: Footwear shopper behaviour towards online and offline purchasing of footwear, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Young, male shoppers are most susceptible to online endorsements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: Behaviour towards influencers, by age and gender, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumers are concerned about ethics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: Footwear shopper behaviour towards more ethical shopping, February 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Non-leather shoes: the next big thing?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 215: Stella McCartney x Stan Smith, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 216: UK footwear sales, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • C&J Clark

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brings in former Geox boss as chief executive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • UK manufacturing a missed opportunity in maintaining brand heritage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Creates single stock pool to boost online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • New store design to continue rollout?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Launches children’s literacy skills initiative
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 217: C&J Clark (UK and ROI): group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 218: C&J Clark (UK and ROI): outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Deichmann Schuh

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Filling in gaps in European network
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Continues with growth of smaller formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Franchise move could show way ahead in Balkans and Eastern Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pursues younger consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 219: Deichmann Schuh: group financial performance, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 220: Deichmann Schuh: outlet data, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Eram

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Major restructuring of store network
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Multiple brands offer chance to shift focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Focusing on personalisation to engage customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Uses availability of stock across branches for e-commerce sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 221: Eram: Group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 222: Eram: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 223: Eram Group: store network by brand, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Foot Locker Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Shifts investment focus towards digital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Revamping its store base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Invests in tie-ups with brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Buys into the second-hand trainer market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 224: Foot Locker Europe: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 225: Foot Locker Europe: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Vivarte (La Halle)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appoints new CEO from fashion background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Merges clothing and footwear fascias
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Puts faith in improved logistics to drive volume growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 226: Vivarte: group sales performance (excl. VAT), 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 227: Vivarte: approximate footwear store numbers, 2015/16-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering