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Europe Hotels in the Low Countries Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Hotels in the Low Countries market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

This report provides an overview and outlook for the hotel sector of the Low Countries, which can be equated to the Benelux region, including Belgium, Luxembourg and the Netherlands. As opposed to hotel markets further south in Europe, hotels in the Low Countries depend heavily on business travel and MICE (meetings, incentives, conferences and exhibitions). Almost half of total lodging capacity in the Low Countries is in the Netherlands and hotel development is particularly concentrated there, especially in Amsterdam, which is a particularly hot market, as demand is rising continually, but supply is being crimped by a municipal ban on the construction of new hotels. The Amsterdam market is also a hotbed of innovation with a number of new alternative lodging concepts, including serviced apartments, hostels and hybrid student hotels.

In terms of chain penetration, the presence of the major international chains, with the exception of AccorHotels and the consortium Best Western, is relatively insignificant. Meanwhile, there are half a dozen small to medium-sized Dutch chains but nothing of any note in Belgium or Luxembourg.

This report looks at the following areas:

  • What has been the recent trend in arrivals and overnights in hotels in the Low Countries?
  • What is the breakdown of hotel capacity in the Low Countries by country/region?
  • Which are the main regional hotel groups in the Low Countries and what is the nature of their hotel portfolios?
  • How extensive is the presence of foreign hotel chains in the Low Countries?
  • What has been the trend in hotel and alternative lodging development in the Low Countries?
  • What has been the trend in hotel transactions in the Netherlands and Amsterdam?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Amsterdam remains the epicentre of hotel development in the Low Countries, with some 50 hotels in the pipeline, though a brake has been put on future projects due to a recent ban on new hotel development. Luxembourg looks set for a significant expansion of its hotel capacity in the coming years, spurred on, in part, by relocating financial-sector executives from London due to Brexit. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Spending on travel and tourism
          • Belgium
            • Figure 1: Spending on travel & tourism in Belgium, 2016 & 2027
          • Luxembourg
            • Figure 2: Spending on travel & tourism in Luxembourg, 2016 & 2027
          • The Netherlands
            • Figure 3: Spending on travel & tourism in the Netherlands, 2016 & 2027
        • Arrivals & Overnights in Tourist Accommodation

          • Belgium
            • Figure 4: Hotel overnights as a proportion of the total & by region/province, 2016
            • Figure 5: Overnights* by region & type of lodging, 2016
          • Source markets
            • Figure 6: Overnights* in all forms of accommodation by source market & region, 2016
          • Luxembourg
            • Figure 7: Overnights in tourist accommodation in Luxembourg by type, 2010-16
            • Figure 8: Arrivals in accommodation establishments in Luxembourg by region & source market, 2016
            • Figure 9: Overnights in accommodation establishments in Luxembourg by region & source market, 2016
          • The Netherlands
            • Figure 10: Arrivals in Dutch hotels by major source market & province, 2016
            • Figure 11: Overnights in Dutch hotels by major source market & province, 2016
          • Growth accelerating in 2017
          • Accommodation Capacity

            • Belgium
              • Flanders
                • Figure 12: Tourist accommodation establishments in Flanders by type, 2016
                • Figure 13: Bed capacity by type of tourist accommodation establishment in Flanders, 2016
              • Type of location
                • Figure 14: Tourist accommodation establishments in Flanders by type of location, 2015-16
                • Figure 15: Bed capacity in tourist accommodation establishments in Flanders by type of location, 2015-16
              • Wallonia
                • Figure 16: Tourists accommodation in Wallonia by type, 2016
                • Figure 17: Tourist accommodation capacity* by Walloon Province, 2016
              • Summary of hotel capacity Belgium
                • Figure 18: Hotel capacity in Belgium, 2016
              • Luxembourg
                • Figure 19: Luxembourg’s tourist accommodation capacity, 2010-18
                • Figure 20: Luxembourg’s accommodation capacity in hotels & similar establishments by region, 2018
              • Netherlands
                • Figure 21: Serviced accommodation* in the Netherlands by province, November 2017
              • Supply lagging demand
              • Recent Performance

                • Belgium
                  • Flanders
                    • Figure 22: Trend in occupancy in Flemish hotels, 2009-16
                  • Brussels is back
                    • Luxembourg
                      • Netherlands
                        • Schiphol a market to watch
                          • Future growth may be impacted
                          • Chain Penetration in the Low Countries

                              • AccorHotels
                                • Figure 23: AccorHotels’ portfolio in the Low Countries by brand & country (number of hotels), 2018
                              • Amrâth Hôtels
                                • Figure 24: Amrâth Hôtels' portfolio, 2018
                              • Pipeline
                                • Amrâth Jaarbeurshotel Utrecht
                                  • Bastion Hotels
                                    • Brief history
                                      • Online booking tool for business travellers
                                        • Hotel packages
                                          • Cycling package in Apeldoorn
                                            • Park Sleep Fly Schiphol
                                              • Figure 25: Bastion Hotels’ portfolio, 2018
                                            • Best Western
                                              • Figure 26: Best Western hotels in Belgium & Luxembourg, 2018
                                              • Figure 27: Best Western hotels in the Netherlands, 2018
                                            • Bilderberg
                                                • Figure 28: Bilderberg hotels by region, 2018
                                              • Bilderberg has been acquired
                                                • First Sponsor Group Limited (FS)
                                                  • Event Hotels (EH)
                                                    • Choice
                                                      • citizen M
                                                        • Development specifications
                                                          • Deutsche Hospitality
                                                            • Figure 29: Deutsche Hospitality’s Low Countries hotel portfolio, 2018
                                                          • Fletcher Hotels
                                                            • Figure 30: Fletcher Hotels’ portfolio, 2018
                                                          • Fletcher took over six Princess hotels
                                                            • Packages
                                                              • Hilton
                                                                • Figure 31: Hilton’s Low Countries portfolio by country, brand, hotel & location, 2018
                                                              • Hyatt
                                                                • IHG
                                                                  • Figure 32: IHG’s Belgian portfolio by location, 2018
                                                                  • Figure 33: IHG’s Dutch portfolio by location, 2018
                                                                • Kimpton makes its European debut
                                                                  • Marriott
                                                                    • Figure 34: Marriott’s Low Countries hotel portfolio by country & location, 2018
                                                                  • The Hague Marriott sold
                                                                    • Motel One
                                                                      • NH Hoteles
                                                                        • Figure 35: NH Hoteles hotels in Belgium & Luxembourg by city, 2018
                                                                      • NH Collection Grand Hotel Krasnapolsky
                                                                        • Figure 36: NH Hotels in the Netherlands by city, 2018
                                                                      • PPHE Hotel Group
                                                                        • Radisson Hotels
                                                                          • Figure 37: Radisson’s Low Countries hotel portfolio, by country, grade & location, 2018
                                                                        • Three new Park Inns for Belgium
                                                                          • The Park Inn by Radisson Hasselt
                                                                            • The Park Inn by Radisson Antwerp Berchem
                                                                              • The Park Inn by Radisson Bruges
                                                                                • The Student Hotel
                                                                                  • Figure 38: The Student Hotel’s portfolio by location, 2018
                                                                                • Pipeline
                                                                                  • Figure 39: The Student Hotel’s future locations, 2018
                                                                                • Van der Valk
                                                                                  • Figure 40: Van der Valk’s Dutch hotel portfolio by location, 2018
                                                                                  • Figure 41: Van der Valk’s Belgian hotel portfolio by location, 2018
                                                                                • Vondel Hotels
                                                                                  • Figure 42: Vondel Hotels’ portfolio, 2018
                                                                                • Wyndham Hotels Group
                                                                                  • Figure 43: Wyndham’s Low Countries hotel portfolio, 2018
                                                                              • Alternative Lodging

                                                                                  • Serviced apartments
                                                                                    • Hotel Jansen
                                                                                      • Short stay or hotel stay
                                                                                          • Figure 44: Hotel Jansen standard hotel rates* per night by month & per week as of 1 December 2016**
                                                                                        • Yays
                                                                                          • The Yays – Crane Apartment
                                                                                            • Oostenburgergracht
                                                                                              • Zoutkeetsgracht
                                                                                                • Bickersgracht
                                                                                                  • Sweets hotel
                                                                                                    • Zoku
                                                                                                      • Slow rollout
                                                                                                      • A ‘Six-star’ Hotel for Amsterdam

                                                                                                        • Soaring Hotel Transactions in the Netherlands

                                                                                                            • Amsterdam ban is boosting hotel values
                                                                                                              • Hotel projects are in demand too
                                                                                                                • Amsterdam hotels are raking it in
                                                                                                                • What Next?

                                                                                                                    • Hotel development in Greater Amsterdam
                                                                                                                      • Figure 45: Overnights in tourist accommodation in Amsterdam, 2008-17
                                                                                                                    • Ban on new hotels pushing development to the periphery
                                                                                                                      • Planning at the regional level
                                                                                                                        • Much to see in Amsterdam’s periphery
                                                                                                                          • Still more hotels to open
                                                                                                                            • Figure 46: Major hotel projects in Greater Amsterdam, ranked by number of rooms, 2017
                                                                                                                          • Luxembourg to become a development hotspot?
                                                                                                                            • 10 new hotels planned