European Consumer Lifestyles - May 2012
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This is the first in a series of nine reports analysing consumer data from four European countries – France, Italy, Spain, Germany.
In this first lifestyle analysis, a cross country analysis explores the European mindset regarding consumers’ financial outlook, the impact of tighter household budgets on daily life such as grocery shopping, cooking and eating habits, and enthusiasm for adopting new technology.
In this report, for cross-comparison purposes the term E4 is used in reference to the four European countries.
There will be four reports published in July and four reports in October:
July – First set of country reports (covering Healthy Lifestyles, Cooking Habits, Grocery Shopping, Finance) - individual reports for Italy, France, Germany and Spain
October – Second set of country reports (covering attitudes towards Green, Technology, Finance) – individual reports for Italy, France, Germany and Spain
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.