European Consumer Lifestyles - May 2012
This is the first in a series of nine reports analysing consumer data from four European countries – France, Italy, Spain, Germany.
In this first lifestyle analysis, a cross country analysis explores the European mindset regarding consumers’ financial outlook, the impact of tighter household budgets on daily life such as grocery shopping, cooking and eating habits, and enthusiasm for adopting new technology.
In this report, for cross-comparison purposes the term E4 is used in reference to the four European countries.
There will be four reports published in July and four reports in October:
July – First set of country reports (covering Healthy Lifestyles, Cooking Habits, Grocery Shopping, Finance) - individual reports for Italy, France, Germany and Spain
October – Second set of country reports (covering attitudes towards Green, Technology, Finance) – individual reports for Italy, France, Germany and Spain
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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