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Description

Description

Mintel European Travel Exposure is a diverse yet detailed collection of reports examining the structure, size and dynamics of an industry experiencing constant change.

We provide a continual assessment of the travel business throughout the world, offering an invaluable guide to the issues affecting the sector.

Exhaustive primary research means Travel Exposure titles examine more than general questions, investigating individual travel markets, each in a clear and concise manner, the research varying from country to country to outline differences across the world.

Whether you are a tour or hotel operator, tourist board, airline, business school, media agency or industry investor, our definitive research publications provide a genuine means to get to grips with challenging and exciting markets.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Key findings
      • Data Sources

          • Abbreviations
          • Overview

              • Economic outlook
                  • Figure 1: Overview of WEO projections (y-o-y % change, unless noted otherwise), October 2010
                • Travel and tourism expenditure
                  • Figure 2: Trend in European nominal expenditure on personal travel and tourism, 2008-15
                  • Figure 3: Trend in European nominal incoming receipts, 2008-15
                • Long-term outlook
                  • Figure 4: Travel and tourism expenditure in Europe*, 2010-20
                • Personal travel and tourism
                  • European countries continue to dominate outbound expenditure rankings
                    • Figure 5: Trend in expenditure on cross-border travel for the top ten ranked countries, 2009
                  • Travel propensity
                    • Domestic travel prevalent
                      • Over 65s travel less overall … but it depends
                        • Figure 6: Net travel propensity* by type of holiday trip and age segment in 26 european countries, 2008
                      • Over a third of Europeans cannot afford a holiday
                        • Figure 7: Percentage of households in 30 European countries that are unable to afford paying for one-week annual holiday away from home, 2007*
                      • A quarter of the world’s Internet users live in Europe
                        • Figure 8: Internet penetration by European country, June 2010
                    • Major Industry Players

                        • Ranking of top ten European tour operators
                          • Changes in ranking
                            • Figure 9: Top 10 European tour operators, FYs 2010 & 2009
                          • TUI AG/TUI Travel
                            • TUI to finally get rid of shipping
                              • Shipping’s improving fortunes
                                • TUI Travel
                                  • Figure 10: TUI Travel’s 27 source markets, 2011
                                • The leading brands
                                  • A new group structure
                                    • Operating profit hit by volcanic ash
                                      • Figure 11: TUI Travel results for year ended 30 September 2010
                                    • TUI Travel changes auditors following accounting mistake
                                      • Mainstream
                                        • Northern region
                                          • Figure 12: Mainstream Northern Europe region results, FY 2009/2010
                                        • Central Europe
                                          • Figure 13: Mainstream Central Europe region results, FY 2009/10
                                        • Western Europe
                                          • Figure 14: Mainstream Western Europe Region results, FY 2009/10
                                          • Figure 15: Reconciliation between underlying operating results for TUI France, 2009/10*
                                        • Accommodation and Destinations sector
                                          • Operating results
                                            • Figure 16: TUI’s accommodation & destinations sector – key performance figures, FY 2009/10
                                          • AsiaRooms investment
                                            • Specialist and Activity
                                              • Figure 17: TUI’s Activity* sector key performance figures, FY 2009/10
                                            • Emerging markets
                                              • Mostravel
                                                • Specialist/emerging market results hit by recession and start-up costs
                                                  • Figure 18: TUI’s specialist and emerging market performance figures, FY 2009/10
                                                • Europe
                                                  • Campaigning against ‘staycations’
                                                    • US
                                                      • Emerging Markets
                                                        • TUI Hotels & Resorts
                                                          • Figure 19: TUI Hotels and Resorts portfolio, 30 September 2010
                                                          • Figure 20: Holding structure of TUI Hotels and Resorts portfolio, September 2010
                                                        • RIU
                                                          • Grupotel
                                                            • Robinson
                                                              • Iberotel
                                                                • Grecotel
                                                                  • Magic Life
                                                                    • Jaz Hotels, Resorts & Cruises (not tabulated above)
                                                                      • Sol y Mar (not tabulated above)
                                                                        • Dorfhotels
                                                                          • ‘Aqi’, TUI’s lifestyle leisure budget brand (not tabulated above)
                                                                            • One year of ‘aQi’
                                                                              • Sensimar – TUI’s boutique-style hotel concept (not tabulated above)
                                                                                • Sensatori
                                                                                  • Cruises
                                                                                    • Hapag-Lloyd Kreuzfahrten
                                                                                      • TUI Cruises
                                                                                        • Figure 21: Results for TUI tourism-related businesses for FYs ended 31 September, 2010 & 2009
                                                                                      • Performance by TUI hotel brand
                                                                                        • Cruise results
                                                                                          • A positive trend in winter 2010/11 bookings
                                                                                            • Figure 22: Year-on-year customer booking variation, autumn 2010
                                                                                          • Nordic region booming …
                                                                                            • Germany
                                                                                              • Western Europe
                                                                                                • Specialist and Activity sector
                                                                                                  • Accommodation and Destination
                                                                                                    • Capacity up for the winter season
                                                                                                      • Figure 23: TUI Travel booking update for the winter season 2010/11, as of 21 November 2010
                                                                                                    • Summer 2011 outlook
                                                                                                      • Figure 24: Current trading summer 2009, as of 10 May 2009
                                                                                                    • Fuel/foreign-exchange hedging
                                                                                                      • Figure 25: TUI Travel’s currency & fuel hedging programme as of 25 November 2010*
                                                                                                    • Integration and cost efficiencies
                                                                                                      • TUI Travel to cut costs and jobs
                                                                                                        • 2011 to be a year of consolidation
                                                                                                          • New reservation systems for the UK
                                                                                                            • Thomas Cook Group
                                                                                                              • Top ten source markets
                                                                                                                • Mainstream versus independent
                                                                                                                  • Online growth
                                                                                                                    • Travel trends
                                                                                                                      • Free and independent following Arcandor bankruptcy
                                                                                                                        • Fiscal 2010 – a difficult year
                                                                                                                          • Pre-tax profit down 7%
                                                                                                                            • Improved cash flow
                                                                                                                              • Refinancing achieved
                                                                                                                                • Volcanic-ash impact
                                                                                                                                  • Current outlook
                                                                                                                                    • Restructuring and cost cutting
                                                                                                                                      • Operating structure
                                                                                                                                        • Details by division
                                                                                                                                          • Figure 26: Summary of Thomas Cook business units, based on FY 2009/10 results, as at 30 September 2010
                                                                                                                                        • UK/Ireland trading review
                                                                                                                                          • Central Europe trading review
                                                                                                                                            • West/East Europe performance review
                                                                                                                                              • Northern Europe trading review
                                                                                                                                                • Airlines Germany trading review
                                                                                                                                                  • North America trading review
                                                                                                                                                    • Cook’s distribution strategy
                                                                                                                                                      • Cook’s OTA thrust
                                                                                                                                                        • Tealeaf helps Hotels4U catch lost Internet customers
                                                                                                                                                          • The Co-operative Group merger
                                                                                                                                                            • Cook has taken over leading Turkish specialist
                                                                                                                                                              • Öger purchase will help develop the Russian market
                                                                                                                                                                • Öger Tours
                                                                                                                                                                  • Öger expanding summer 2011 offers
                                                                                                                                                                    • Branding issue to be handled with care …
                                                                                                                                                                      • Cook expanding outside its core European markets
                                                                                                                                                                        • In India since 1881...
                                                                                                                                                                          • Thomas Cook buys into Intourist
                                                                                                                                                                            • An initial 50.1% stake
                                                                                                                                                                              • But China is a longer-term project …
                                                                                                                                                                                • Financial services still an important activity
                                                                                                                                                                                  • Essential Travel acquisition
                                                                                                                                                                                    • Thomas Cook’s hotel links
                                                                                                                                                                                      • Sentido – Cook’s lifestyle boutique hotel concept
                                                                                                                                                                                          • Figure 27: Sentido hotel portfolio, summer 2011
                                                                                                                                                                                        • REWE Touristik
                                                                                                                                                                                          • REWE has moved into second place in German market
                                                                                                                                                                                            • Tour operator revenue up 2.2% in 2009
                                                                                                                                                                                              • Tour operator revenue up 3.6% in 2010
                                                                                                                                                                                                • Two types of tour operators
                                                                                                                                                                                                  • ITS – the volume brand
                                                                                                                                                                                                    • Jahn Reisen – the brand for individual specialties
                                                                                                                                                                                                      • Tjaereborg – the dynamically priced brand
                                                                                                                                                                                                        • A positive outlook for 2010-11 season
                                                                                                                                                                                                          • Dertour – the modular holiday brand
                                                                                                                                                                                                            • Meier’s Weltreisen – the long-haul specialist
                                                                                                                                                                                                              • ADAC Reisen – the mobile holiday brand
                                                                                                                                                                                                                • Record turnover for REWE’s individual holiday brands in FY 2010
                                                                                                                                                                                                                  • Number one for distribution
                                                                                                                                                                                                                    • REWE Touristik Hotels and Investments
                                                                                                                                                                                                                      • PrimaSol Hotels
                                                                                                                                                                                                                        • LTI International Hotels
                                                                                                                                                                                                                          • Kuoni
                                                                                                                                                                                                                            • Kuoni’s main shareholder
                                                                                                                                                                                                                              • A flexible cost structure
                                                                                                                                                                                                                                • Leisure travel
                                                                                                                                                                                                                                  • Mainstream segment
                                                                                                                                                                                                                                    • Kuoni’s brand portfolio
                                                                                                                                                                                                                                      • Distribution
                                                                                                                                                                                                                                        • Destination management
                                                                                                                                                                                                                                          • New group structure
                                                                                                                                                                                                                                            • Functional units accorded more responsibility
                                                                                                                                                                                                                                              • North and south market regions
                                                                                                                                                                                                                                                • Procurement and production unit: one source for all market regions
                                                                                                                                                                                                                                                  • Destinations division
                                                                                                                                                                                                                                                    • Kuoni pulls back on China operator takeover
                                                                                                                                                                                                                                                      • Kuoni has retained its stake in Et-China
                                                                                                                                                                                                                                                        • Recent acquisitions
                                                                                                                                                                                                                                                          • Kuoni has reinforced its US destination management activity
                                                                                                                                                                                                                                                            • Kuoni acquires Danish golf travel specialist
                                                                                                                                                                                                                                                              • Expanded destination management activities in the UAE
                                                                                                                                                                                                                                                                • Kuoni acquires Italian operator
                                                                                                                                                                                                                                                                  • Kuoni buys Best Tours in Belgium
                                                                                                                                                                                                                                                                    • Kuoni is entering Finland
                                                                                                                                                                                                                                                                      • Latest results and current outlook
                                                                                                                                                                                                                                                                        • North region
                                                                                                                                                                                                                                                                          • South region
                                                                                                                                                                                                                                                                            • Outlook
                                                                                                                                                                                                                                                                              • Figure 28: Forecasted booking* trend 2010/11 for tour operating, (y-o-y % change), as of 31 October 2010
                                                                                                                                                                                                                                                                            • Destinations division
                                                                                                                                                                                                                                                                              • Club Med
                                                                                                                                                                                                                                                                                • Most customers go to villages in their region
                                                                                                                                                                                                                                                                                  • Loss narrowed in FY 2010
                                                                                                                                                                                                                                                                                    • Outlook for 2011
                                                                                                                                                                                                                                                                                      • Figure 29: Trend in bookings, in revenue at constant exchange rates, at 4 December 2010
                                                                                                                                                                                                                                                                                    • Further increase in upmarket clientele
                                                                                                                                                                                                                                                                                      • But a 2.7% drop in RevBAB …
                                                                                                                                                                                                                                                                                        • Families now 59% of four- and five-trident customers
                                                                                                                                                                                                                                                                                          • Two thirds of the portfolio in the four- and five-trident segments by 2012
                                                                                                                                                                                                                                                                                            • 60% of direct sales in 2012
                                                                                                                                                                                                                                                                                              • Club Med’s first village in China has opened
                                                                                                                                                                                                                                                                                                • One and a half hours from Beijing
                                                                                                                                                                                                                                                                                                  • The all-inclusive package appeals ...
                                                                                                                                                                                                                                                                                                    • Club Med targets only 0.2% of the Chinese population
                                                                                                                                                                                                                                                                                                      • Fosun Group, Club Med’s partner
                                                                                                                                                                                                                                                                                                        • Alpitour
                                                                                                                                                                                                                                                                                                          • Revenue stagnating
                                                                                                                                                                                                                                                                                                            • Figure 30: Alpitour results, FY ended 31 October 2008-10
                                                                                                                                                                                                                                                                                                            • Figure 31: Results by business segment in FY 2009 (period ended 31 october 2009)
                                                                                                                                                                                                                                                                                                          • Aviation – Neos
                                                                                                                                                                                                                                                                                                            • Incoming – Jumbo Tours
                                                                                                                                                                                                                                                                                                              • Distribution – Welcome Travel
                                                                                                                                                                                                                                                                                                                • Incentive and events – A World of Events
                                                                                                                                                                                                                                                                                                                  • Outlook
                                                                                                                                                                                                                                                                                                                    • alltours
                                                                                                                                                                                                                                                                                                                      • Reisecenter alltours GmbH
                                                                                                                                                                                                                                                                                                                        • Other group subsidiaries
                                                                                                                                                                                                                                                                                                                          • Three mainstream holiday brands
                                                                                                                                                                                                                                                                                                                            • A 24% increase in bookings for winter trips
                                                                                                                                                                                                                                                                                                                              • alltours expects sales growth of 10% for FY 2010/11
                                                                                                                                                                                                                                                                                                                                • Source markets outside Germany continue to yield above-average growth 
                                                                                                                                                                                                                                                                                                                                  • Outlook for Germany in 2011
                                                                                                                                                                                                                                                                                                                                    • Investment driven by financial strength
                                                                                                                                                                                                                                                                                                                                      • allsun hotel group
                                                                                                                                                                                                                                                                                                                                        • alltours looking for 100 new employees
                                                                                                                                                                                                                                                                                                                                          • Hotelplan
                                                                                                                                                                                                                                                                                                                                            • Turnover down by 8% in FY 2010
                                                                                                                                                                                                                                                                                                                                              • Figure 32: Hotelplan comparative results, FY 2009/FY 2010
                                                                                                                                                                                                                                                                                                                                            • A significant improvement in the profitability of Swiss operations
                                                                                                                                                                                                                                                                                                                                              • Increased profits for Interhome also ...
                                                                                                                                                                                                                                                                                                                                                • Investments for Travelwindow
                                                                                                                                                                                                                                                                                                                                                  • Losses registered abroad
                                                                                                                                                                                                                                                                                                                                                    • Figure 33: Turnover by Hotelplan subsidiary, FY 2009/10
                                                                                                                                                                                                                                                                                                                                                  • Hotelplan’s M-Travel Switzerland takes over business travel brand
                                                                                                                                                                                                                                                                                                                                                    • Air Berlin has expanded its Swiss operations
                                                                                                                                                                                                                                                                                                                                                      • FTI Touristik
                                                                                                                                                                                                                                                                                                                                                        • The specialists
                                                                                                                                                                                                                                                                                                                                                            • Figure 34: FTI-owned language school portfolio, 2011
                                                                                                                                                                                                                                                                                                                                                          • fly.de
                                                                                                                                                                                                                                                                                                                                                            • DriveFTI
                                                                                                                                                                                                                                                                                                                                                              • A new product line
                                                                                                                                                                                                                                                                                                                                                                • Distribution
                                                                                                                                                                                                                                                                                                                                                                  • sonnenklar.TV
                                                                                                                                                                                                                                                                                                                                                                    • Franchise concept
                                                                                                                                                                                                                                                                                                                                                                      • Price and destination trends for the winter season 2010/11
                                                                                                                                                                                                                                                                                                                                                                        • Savings with early booking discounts, bonus nights and all-inclusive
                                                                                                                                                                                                                                                                                                                                                                          • Almost two thirds is all-inclusive
                                                                                                                                                                                                                                                                                                                                                                            • Car travel is booming
                                                                                                                                                                                                                                                                                                                                                                              • A new Far Eastern catalogue
                                                                                                                                                                                                                                                                                                                                                                                • New destinations for summer 2011
                                                                                                                                                                                                                                                                                                                                                                                  • Bulgaria and Romania prominently featured
                                                                                                                                                                                                                                                                                                                                                                                    • France – new to the summer catalogue
                                                                                                                                                                                                                                                                                                                                                                                      • Formentera for the first time
                                                                                                                                                                                                                                                                                                                                                                                        • Cape Verde
                                                                                                                                                                                                                                                                                                                                                                                          • Aruba and Curaçao
                                                                                                                                                                                                                                                                                                                                                                                            • Papua New Guinea
                                                                                                                                                                                                                                                                                                                                                                                              • Gangga Island Resort 
                                                                                                                                                                                                                                                                                                                                                                                                • Oad Reizen
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 35: Oad performance figures, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                • Three main core activities
                                                                                                                                                                                                                                                                                                                                                                                                  • Oad Reizen
                                                                                                                                                                                                                                                                                                                                                                                                    • Hotelplan
                                                                                                                                                                                                                                                                                                                                                                                                      • Oad Coach Company
                                                                                                                                                                                                                                                                                                                                                                                                        • Distribution network
                                                                                                                                                                                                                                                                                                                                                                                                          • Partially owned activities
                                                                                                                                                                                                                                                                                                                                                                                                          • Major European Outbound Markets by Country/Region

                                                                                                                                                                                                                                                                                                                                                                                                              • Two big players dominate Europe
                                                                                                                                                                                                                                                                                                                                                                                                                • Regional and national operators
                                                                                                                                                                                                                                                                                                                                                                                                                  • UK more concentrated than German market
                                                                                                                                                                                                                                                                                                                                                                                                                    • Little presence in Italy and Spain
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 35: Geographic coverage of leading European tour operators, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                    • Austria
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 36: Personal and incoming travel and tourism expenditure in Austria, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                    • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                      • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                        • Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                          • Outbound destinations
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 37: Long holiday travel behaviour of Austrian population, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                          • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                            • TUI Austria
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 38: TUI Austria performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                            • Winter 2010/11 trading update
                                                                                                                                                                                                                                                                                                                                                                                                                              • ITS Billa Reisen Austria’s direct-marketing operator
                                                                                                                                                                                                                                                                                                                                                                                                                                • FTI Austria
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Belgium
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 39: Personal and incoming travel and tourism expenditure in Belgium, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 40: Trend in Belgian holidays, 2002-09
                                                                                                                                                                                                                                                                                                                                                                                                                                  • France remains number one
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 41: Ranking of holiday destinations by Belgian arrivals, 2002-09
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Long-haul outperformed in summer
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Winter 2010/11 bookings
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Asia down 5%
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Short haul
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Ski destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The TUI and Thomas Cook duopoly
                                                                                                                                                                                                                                                                                                                                                                                                                                                • TUI profit up
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 42: TUI Belgium performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Winter 2010/11 trading update
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 43: Personal and incoming travel and tourism expenditure in France, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Over 5,000 agencies and tour operators
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 44: Trips by reservation channel and destination, 2008*
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Outbound destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 45: Travel to foreign countries and French overseas territories and départements, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 46: Top four tour operators* in the French market, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • TUI France
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 47: TUI France performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Marmara launches ‘les CosyClubs’
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Thomas Cook
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 48: Thomas Cook’s club portfolio, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Association Professionnelle de Solidarité du Tourisme
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 49: Personal and incoming travel and tourism expenditure in Germany, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The world’s biggest outbound market
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 50: German holiday travel propensity, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trend in holiday destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Share of domestic holiday rising
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 51: Trend in holiday destinations, 1999-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Austria overtakes Turkey
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Only 6.5% of trips are long-haul
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Long-term trends in transport and accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 53: Long-term trends in transport and accommodation used on holiday trips, 1999 and 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Spending on holiday travel in 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 54: Planned and actual holiday travel expenditure, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Cost-saving options for 2010 were largely unchanged
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 55: Holiday expenditure planned for 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Outlook for 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A rebound for Turkey in 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending on foreign travel to rise by 3% in 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 56: Long-term market trend in client numbers* and revenues*, 2002-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market share trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The bigger ‘Middelstands’ have lost share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • But strong gains for Schauinsland-Reisen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The cruise boom continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 57: Ten leading tour operators in Germany (ranked by FY 2010 turnover), 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • TUI Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 58: TUI Germany performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Positive outlook for the winter 2010/11 season
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Ireland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 59: Personal and incoming travel and tourism expenditure in Ireland, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 60: Trips and average length of stay by travel route for Irish outbound travel, 2008-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Foreign holiday trips down 14%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Ireland’s biggest travel group in receivership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Budget Travel lives on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • A boon for TUI & Cook?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • TUI reports improved trading performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 61: Personal and incoming travel and tourism expenditure in Italy, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 62: Italian Holiday trips and overnights, by length of trip, 2007-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 63: Transport used in holiday travel by length of trip (in % of total), 2008-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 64: Transport used in holiday travel by length of trip (in % of total), 2008-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Holiday destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 65: Holiday destinations, by length of trip and region, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • France, the number one holiday destination
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • US and Egypt for outside Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 66: Holiday destinations by length of trip, region and country, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Distribution channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 67: Holiday destinations by length of trip and region, 2008-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • More than 150 tour operators
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Alpitour
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Ventaglio in liquidation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Kunoi wins bid for Best Tours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Netherlands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 68: Personal and incoming travel and tourism expenditure in Netherlands, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 69: Outbound holiday trips by type of transport, 2007-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 70: Accommodation used for outbound holiday trips, by length of stay, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 71: Long holiday trips* by outbound destination in 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Most outbound travel involves a booking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Over 1 million ski holidays
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Oad
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • TUI Netherlands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 72: Netherlands performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Thomas Cook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Other competitors: Vacansoleil, Sudtours and De Jong Intra Vakanties
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nordic region
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 73: Market shares by tour operator in Nordic region mainstream air charter market, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Thomas Cook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Profitability up in spite of falling revenue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Resorts & Hotels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 74: Sunwing hotel portfolio, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • TUI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 75: TUI Nordics* performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Winter 2010/11 trading outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kuoni Scandinavia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Playitas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent results
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Primera Travel Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 76: Primera brands, by country, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A new website for Icelandic tours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Heimsferdir – Iceland outbound operator
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Primera Air
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Denmark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 77: Personal and incoming travel and tourism expenditure in Denmark, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 78: Trend in holiday trips and average length of stay, 2007-08*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 79: Means of transport used on holiday trips, 2007-08*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 80: Type of accommodation used on holiday trips (%), 2007-08*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 81: Holiday trips by length and destination (%), 2007-08*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 82: Market shares by tour operator in Danish mainstream air-charter market, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bravo Tours – Denmark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Finland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 83: Personal and incoming travel and tourism expenditure in Finland, 2009-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 84: Finnish residents' overnight leisure trips in December 2010 and for year 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Outbound destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 85: Top five destinations for leisure trips abroad with overnight stays in December 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 86: Market shares by tour operator in Finnish mainstream air charter market, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Primera
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Norway
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 87: Personal and incoming travel and tourism expenditure in Norway, 2009-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 88: Outbound holiday trips and spending, 2002-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 89: Transport used by type of trip, Q4/2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 90: Accommodation used by type of trip, Q4/2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 91: Market shares by tour operator in Norwegian mainstream air charter market, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Solia – Norway
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sweden
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 92: Personal and incoming travel and tourism expenditure in Sweden, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 93: Leading destination countries for Swedish outbound leisure travel, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 94: Market shares by tour operator in Swedish mainstream air charter market, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Thomas Cook – Ving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 95: Destinations favoured by Ving customers, 2010-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A boom in charter sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strong trend in winter bookings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Russia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 96: Personal and incoming travel and tourism expenditure in Russia, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Thomas Cook buys into Intourist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Results took a severe hit in 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • JV includes both inbound and outbound
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Intourist, the leading Soviet-era travel group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Intourist retains inbound market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Intourist part of Sistema
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Intensified vertical integration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Intourist still number one in Russia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Intourist management team to stay in place
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Switzerland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 97: Personal and incoming travel and tourism expenditure in Switzerland, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Holiday trips up in 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 98: Personal and incoming travel and tourism expenditure in the UK, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 99: Transport used in UK outbound holiday travel, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Outbound travel sharply down
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • But average spending per trip is up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 100: Overseas holiday trips and expenditure, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 101: Trend in UK outbound holiday travel by world region, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Packages continue to lose share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 102: Inclusive tours versus independent holidays, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Less Britons planning a holiday in 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Eurozone cheaper for UK holidaymakers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Travel market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A difficult year for TUI UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 103: TUI UK/Ireland performance data, FY 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Thomas Cook mergers distribution with The Co-operative Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 104: Details of portfolios for Thomas Cook and The Co-operative’s travel shop, 8 October 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 105: Details of expected annual synergies from the merger of Thomas Cook’s travel shops with The Co-operative Travel’s retail businesses, 8 October 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Distribution Trends

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 106: European travel bookings, by type, 2008 and 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market size by country
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New EU countries account for only 8% of total European travel bookings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Internet bookings to grow by 11% per annum 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 107: Trend in travel bookings by segment type in Europe, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online travel growth outlook for 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Europe fragmented market compared to US
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 108: Leisure and unmanaged online booking penetration by country, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • ‘Big 10’ versus ‘Big 4’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 109: Number of online players and online air booking volume* comparison by country, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Three different categories of OTAs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • European OTAs outperform during recession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strong growth in Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • OTAs just ramping up in Poland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Metasearch – a potential threat?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Price the main driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Profitability a problem
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Opodo sold
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Private equity groups interested
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A bid to create Europe’s leading OTA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Opodo’s EBITDA up 46%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What Next?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rising impact of social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Travellers are active social-media users
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mobile technology to the fore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Travel apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Destinations harnessing augmented reality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Real-time travel information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Revenue-generating business model?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travel sector forays into social media and mobile technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How to measure the return on investment?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A European champion OTA?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Will consolidation be good for consumers?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The OTA/airline relationship
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Business model is evolving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Dreamliner is coming ... finally
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • An advertising and PR campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Special features of the Dreamliner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • TUI’s GoldCare service agreement

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        About the report

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Competitors

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Innovations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Opportunities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Trends

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • bell
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