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European MICE Industry (The) - October 2012

This report reviews current and projected developments in the European meetings, incentives, conferences and exhibitions (MICE) sector. Following a review of current and forecasted trends in economic growth, exchange rates and spending on business travel, the MICE markets of the six European countries with the highest expenditure on business travel forecasted for 2012 are reviewed, as well as international meetings and exhibitions in Europe. The final section of the report provides some insight into what to expect for the European MICE sector in the coming years.

While MICE is normally considered as a sub-segment of business travel, it can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin, the world’s largest travel and tourism trade fair, which attracted a total of 172,132 visitors in March 2012, of which 113,006 were trade visitors.

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Table of contents

  1. Introduction

      • Conferences and conventions
        • Two main client segments
          • Market size and breakdown
            • Key findings
            • Data Sources

              • Overview

                  • Economic outlook
                    • Trend in corporate profits the key variable
                      • Figure 1: Overview of World Economic Outlook projections (% change unless noted otherwise), July 2012
                    • Exchange rates
                      • Figure 2: Outlook for foreign exchange rates over the next year, 2012
                    • Outlook for spending on business travel
                      • High growth still expected in some mature markets
                        • Figure 3: Outlook for growth in spending* on business travel & tourism in Europe, by country, 2012-22
                    • MICE Markets by Country

                        • Germany
                          • A good export product
                            • Figure 4: Trend in meeting and events attendance in Germany, 2006-11
                          • Anglo-Saxon countries dominate incoming
                            • Figure 5: Leading incoming source markets for MICE in Germany, 2011
                          • Some large conferences
                            • Figure 6: Meetings & events by number of attendees, 2011
                            • Figure 7: Meetings and events by type, 2011
                          • Meeting facilities
                            • Figure 8: Meeting & event facilities in Germany, 2011
                          • Types of events
                            • Figure 9: Type of meetings & events in Germany, by category of facilities, 2011
                            • Figure 10: Meetings & events in Germany, by type, 2009-10
                            • Figure 11: Business conventions in Germany, by industrial sector, 2010
                          • Budgets on the rise
                            • Figure 12: MICE events, by size of budget, 2011
                          • Leading German MICE destinations
                            • Berlin, the number one city destination
                              • Figure 13: Leading MICE destinations in Germany, 2011
                            • Incentive travel in Germany
                              • Some rebound after a difficult period … more outbound trips
                                • UK
                                  • A steep drop in spending in 2010
                                    • Gradual improvement in 2011
                                      • A rebound in corporate events in 2011
                                        • Growing optimism among venue managers
                                          • A study to measure impact of MICE on UK economy in the works
                                            • France
                                              • Figure 14: Trade fairs and exhibitions in France, 2010
                                            • Total market estimate
                                              • Space rental charges
                                                • Foreign exhibitors and participants
                                                  • European exhibitors losing share
                                                    • Figure 15: Breakdown of foreign exhibitors & participants at French MICE events, by regional source market, 2008 and 2010
                                                  • China sent more exhibitors than US
                                                    • Figure 16: Foreign exhibitors at French trade fairs and exhibitions, 2010
                                                  • More dispersion among participant source markets
                                                    • Figure 17: Foreign participants at French trade fairs and exhibitions, 2010
                                                  • Conference and exhibition capacity in France
                                                    • Figure 18: Conference and exhibition capacity in France, 2008*
                                                    • Figure 19: Characteristics of MICE sites surveyed by the OJS, 2008*
                                                  • Private business the dominant segment
                                                    • Figure 20: Breakdown of day-rented square metres, by type of event and category of venue, 2008*
                                                  • A concentration of activity in Paris
                                                    • Italy
                                                      • Half of business travel?
                                                        • Figure 21: MICE travel in Italy, 2011
                                                      • Results from BTC survey
                                                        • Small targeted meetings are norm
                                                          • Spain
                                                            • Bounce-back in 2010
                                                              • Figure 22: Trend in the number of meetings and participants in Spain, 2002-10
                                                            • Source markets of attendees
                                                              • Figure 23: Meeting attendees, by domestic source market, 2010
                                                            • Foreign source markets
                                                              • Figure 24: Meeting attendees, by foreign source market, 2010
                                                            • Meetings by type
                                                              • Figure 25: Meetings in Spain, by type, 2010
                                                            • But no growth in number of conference attendees …
                                                              • More than one third of participants attend international meetings
                                                                • Figure 26: Meetings in Spain by geographical scope, 2010
                                                              • Leisure extensions
                                                                • Breakdown of meetings by sector of activity
                                                                  • Figure 27: Profile of meetings by sector of activity in Spain, 2010
                                                                • Seasonality
                                                                  • Figure 28: Meetings in Spain, by month, 2010
                                                                • Venues
                                                                  • Figure 29: Meetings in Spain by type of venue in 2010
                                                                • Accommodation
                                                                  • Figure 30: Attendee lodging choice, by grade, 2010
                                                                • Transport
                                                                  • Breakdown of traveller expenditure
                                                                    • Figure 31: Per-capita meeting attendee expenditure, by category, 2010
                                                                    • Figure 32: Per-capita daily expenditure on miscellaneous items by category, 2010
                                                                  • Economic impact
                                                                    • Figure 33: Direct impact of MICE activity on the Spanish economy, 2010
                                                                  • Russia
                                                                    • Favoured destinations for Russian MICE events
                                                                    • International Association Meetings in Europe

                                                                        • Growth in international meetings
                                                                          • Figure 34: International association meetings tracked by the ICCA, 2002-11
                                                                        • Europe remains in lead
                                                                          • Figure 35: European countries ranked by number of international association meetings, 2011
                                                                        • Vienna and Paris on top
                                                                          • Figure 36: Top 40 European cities ranked by number of international association meetings, 2011
                                                                      • Trade Fairs in Europe

                                                                          • France the leader
                                                                            • 2011 a down year
                                                                              • Figure 37: UFI-audited exhibitions by selected European country, 2010-11
                                                                            • Exhibitions by industry sector
                                                                              • Figure 38: Exhibitions in Europe, ranked by total rented space per industry sector, 2011
                                                                          • What Next?

                                                                              • Trend towards ‘green’ meetings
                                                                                • Developments in Germany
                                                                                  • An eco-friendly convention centre at La Défense
                                                                                    • ‘Unconferencing’ the way forward?
                                                                                      • Meetings to become more participative
                                                                                        • The Euro crisis – a silver lining?
                                                                                          • New destinations on the horizon
                                                                                            • What about Greece?
                                                                                              • Ireland holds promise

                                                                                              European MICE Industry (The) - October 2012

                                                                                              US $377.39 (Excl.Tax)