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“The COVID-19 pandemic is having major economic consequences for Europe and for the retailing sector overall. Some countries have been hit more strongly but many of the current issues are shared by the leading economies, with grocery demand soaring and non-food sectors seeing a dramatic effect from store closures and the drop in demand for non-essential goods. In this scenario, we have seen a series of changes in consumer behaviour, which present threats but also potential opportunities if retailers are quick enough to adapt to the new state of play.”
Armando Falcao, European Retail Analyst, 5th May 2020

Key issues covered in this report

  • Analyst comment - The impact of COVID-19 on Shopping behaviour
  • An overview of the latest European Retail sales and latest impact of COVID-19
  • Highlights of the latest Retail trend observations across Europe.
  • Monthly headlines and retail news across Europe.

What's included

What's included

Table of contents

Table of contents

  1. Analyst Comment: The Impact of COVID-19 on Shopping Behaviour

    • Preparation for lockdown drove significant sales for the grocers
        • Figure 1: COVID-19 Tracker: Consumers ‘stocking up’ on groceries & other supplies, Mar - Apr 2020
        • Figure 2: COVID-19 Tracker: Consumers ‘stocking up’ on groceries & other supplies, by age and gender, 21st to 29th April 2020
      • Even prior to lockdown consumers were avoiding stores
        • Figure 3: COVID-19 Tracker: Consumers trying to avoid crowded spaces, Mar-Apr 2020
        • Figure 4: COVID-19 Tracker: Consumers trying to avoid public transport, Mar-Apr 2020
        • Figure 5: Example of unmanned convenience store by The Moby Mart, 2020
        • Figure 6: OpenTable retail slot booking system, San Francisco May 2020
      • Significant demand has shifted to online, but this is causing a strain
        • Figure 6: COVID-19 Tracker: Consumers increasing the amount of shopping done online, Mar - Apr 2020
        • Figure 7: COVID-19 Tracker: Consumers increasing the amount of shopping done online, by age and gender, 21st to 29th April 2020
        • Figure 8: COVID-19 Tracker: Consumers increasing the amount of shopping done online, 21st to 29th April 2020
        • Figure 9: Uber Eats driver picking-up groceries order, April 2020
      • Certain COVID-19 behaviours will have a legacy beyond the outbreak
        • Figure 10: COVID-19 Tracker: Changes in consumer behaviour during the outbreak, 27th March - 6th April 2020
      • Growing mask use brings a new category for fashion and beauty to trade in
      • European Retail Sales

        • Key points
            • Figure 11: Major European economies: Year-on-year retail sales value growth, 2019-20
            • Figure 12: Major European economies: Year-on-year retail sales volume growth, 2019-20
          • The short, medium and long-term impact on retail
            • Figure 13: Expected impact of COVID-19 on retail, short, medium and long-term, 29 April 2020
          • Inflation
            • Figure 14: Major European economies: All items CPI, 2019-20
            • Figure 15: Major European economies: Food price inflation, 2019-20
        • Launch Activity and Innovations

          • France: Carrefour opens express format for medical staff at hospital
            • France: UberEats to deliver Carrefour groceries
              • France: Chanel to produce surgical masks for France
              • Headlines for the Month

                • Grocers
                  • Clothing retailing
                    • Mixed goods retailing
                      • Department stores
                        • DIY retailing
                          • Online shopping
                            • Sports and leisure goods retailing
                            • News Analysis – Food and Drink

                              • Convenience stores
                                • UK: Costcutter launches 20 pop-up stores in NHS hospitals
                                  • UK: McColl’s partners up with Deliveroo to support vulnerable customers
                                    • Grocers
                                      • France: Carrefour launches four personalised services to assist its customers during the COVID-19 outbreak
                                        • France: Casino Group confirms sale of Leader Price to Aldi France
                                          • Germany: Aldi employs McDonald’s staff made redundant in temporary deal
                                            • UK: Asda
                                              • …to support isolated staff with full pay
                                                • …private equity firms show interest in potential takeover of Asda
                                                  • UK: Iceland to open an hour early for the elderly amid coronavirus outbreak
                                                    • UK: Lidl plans to open first in store pub near Belfast
                                                      • UK: Morrisons
                                                        • …to expand home delivery service
                                                          • …latest price cuts and plans for more
                                                            • UK: Sainsbury’s eases up on quantity restrictions for Easter eggs immediately
                                                              • UK: Tesco
                                                                • …raises profit outlook for the year as it incurs ‘significant’ coronavirus costs
                                                                  • …restricts store opening hours
                                                                    • …joins business alliance to feed NHS staff and launches pop-up at NHS Nightingale sites
                                                                      • …expands click & collect to cope with the surge in demand from coronavirus
                                                                        • UK: Waitrose reserves delivery slots for elderly and vulnerable
                                                                          • Other food specialists
                                                                            • UK: Holland & Barrett staff petition for store closures
                                                                            • News Analysis – Clothing and Footwear

                                                                              • Denmark: Bestseller lays off 750 people
                                                                                • Spain: Inditex asks workers to help cover minimum service following new restrictions
                                                                                  • Spain: Mango achieves highest sales figure in its history
                                                                                    • UK: Arcadia
                                                                                      • …furloughs 14,500 staff and execs face 50% pay cuts
                                                                                        • …cuts down on costs by deferring pension payments and cancelling supplier orders
                                                                                          • UK: British Fashion Council launches £1m coronavirus fund
                                                                                            • UK: Crew Clothing to buy Moss Bros
                                                                                              • UK: Bleak outlook for French Connection amid continued difficult trading conditions in the UK
                                                                                                • UK: H&M threatens to walk away from store leases if conditions do not return to pre-outbreak levels
                                                                                                  • UK: Jack Wills to permanently close another 17 stores
                                                                                                    • UK: Matchesfashion closes stores
                                                                                                      • UK: Mulberry anticipates losses in second half of 2020
                                                                                                        • UK: New Look
                                                                                                          • …halts all current and future production
                                                                                                            • …pushes back supplier payments 'indefinitely’
                                                                                                              • UK: Next
                                                                                                                • …posts rising profits but warns of £1bn coronavirus hit in worst-case scenario
                                                                                                                  • …halts online operations
                                                                                                                    • …warehouse and HQ up for sale in a bid to secure its future during the coronavirus outbreak
                                                                                                                      • UK: Primark
                                                                                                                        • …halts all future orders and closes all stores
                                                                                                                          • …withholds quarterly rent in a bid to force landlords to negotiate rent terms
                                                                                                                            • …cuts salaries in a bid to prevent temporary layoffs or redundancies
                                                                                                                              • …warns of sales hit
                                                                                                                                • UK: Urban Outfitters appeals for 'force majeure' terms
                                                                                                                                  • Footwear retailing
                                                                                                                                    • UK: Allbirds provides NHS workers with 2,000 pairs of shoes for free
                                                                                                                                      • UK: Clarks to permanently close some UK stores
                                                                                                                                        • UK: Schuh resumes online trading with ‘exhaustive welfare measures’ in place
                                                                                                                                        • News Analysis – Mixed Goods

                                                                                                                                          • Germany: B&M sells loss-making German business Jawoll
                                                                                                                                            • UK: Sainsbury’s accused of exploiting loophole to keep Argos open
                                                                                                                                              • Multi-sector retailing
                                                                                                                                                • UK: Halfords proposes closure of Cycle Republic
                                                                                                                                                  • UK: M&S
                                                                                                                                                    • …gives free food deliveries to NHS staff and donates clothing and uniforms
                                                                                                                                                      • …launches household essential boxes for customers
                                                                                                                                                        • …adds branded items to staple ranges in a bid to maintain availability
                                                                                                                                                          • …launches contact-free delivery and ups food production
                                                                                                                                                            • …lowers guidance and warns profits to fall at lower end of expectation
                                                                                                                                                              • Department stores
                                                                                                                                                                • Germany: Karstadt Kaufhof seeks urgent government aid
                                                                                                                                                                  • UK: Debenhams
                                                                                                                                                                    • …revises restructuring plan as a result of COVID-19
                                                                                                                                                                      • …CVA free from legal challenge as appeal period ends
                                                                                                                                                                        • …Lucy Tiffney teams up with Debenhams in new homeware collection
                                                                                                                                                                          • UK: John Lewis
                                                                                                                                                                            • …unveils first ever TV ad campaign outside Christmas period
                                                                                                                                                                              • …builds well-being centre for Nightingale NHS staff
                                                                                                                                                                              • News Analysis – Household Goods

                                                                                                                                                                                • DIY retailing
                                                                                                                                                                                  • France: Kingfisher closing stores in France due to coronavirus lockdown
                                                                                                                                                                                    • Electrical retailing
                                                                                                                                                                                      • UK: Brighthouse falls into administration risking 2,400 jobs
                                                                                                                                                                                        • UK: Dixons Carphone
                                                                                                                                                                                          • …sales of laptops and TVs soar amid coronavirus lockdown
                                                                                                                                                                                            • …to close all standalone Carphone Warehouse stores
                                                                                                                                                                                              • Furniture retailing
                                                                                                                                                                                                • UK: Despite low consumer confidence ScS sustains profitable growth
                                                                                                                                                                                                  • UK: DFS
                                                                                                                                                                                                    • …announce new measures to deal with COVID-19
                                                                                                                                                                                                      • …uncertainty around coronavirus impacts DFS full-year guidance
                                                                                                                                                                                                        • UK: Harveys and Bensons for Beds up for sale risking 2,700 jobs
                                                                                                                                                                                                          • UK: IKEA opens a coronavirus testing centre in Wembley for NHS
                                                                                                                                                                                                          • News Analysis – Online

                                                                                                                                                                                                            • Germany: HelloFresh raises its guidance for first quarter
                                                                                                                                                                                                              • Germany: Zalando offers support to physical stores with its Connected Retail Program
                                                                                                                                                                                                                • UK: N Brown announced contingency plan amid coronavirus outbreak
                                                                                                                                                                                                                  • UK: Net-A-Porter resumes taking orders on UK website
                                                                                                                                                                                                                    • UK: Ocado
                                                                                                                                                                                                                      • …sales rise in first quarter as it tries to stay ahead of demand
                                                                                                                                                                                                                        • …first international depot goes live in France
                                                                                                                                                                                                                          • UK: rolls out new inclusive sizing feature for Nike and Adidas products
                                                                                                                                                                                                                          • News Analysis – Other Retail

                                                                                                                                                                                                                            • Health and beauty retailing
                                                                                                                                                                                                                              • France: L'Oréal to pay all staff full salary
                                                                                                                                                                                                                                • Germany: Douglas allows retailers and beauty brands to sell their products on website
                                                                                                                                                                                                                                  • UK: Boots
                                                                                                                                                                                                                                    • …half-year sales slip as COVID-19 proactively deferred activities
                                                                                                                                                                                                                                      • …and Amazon lends a helping hand to NHS
                                                                                                                                                                                                                                        • UK: 1,875 jobs affected as The Perfume Shop shuts online operations
                                                                                                                                                                                                                                          • UK: Superdrug
                                                                                                                                                                                                                                            • …fast-tracks it same-day delivery service for urgent orders
                                                                                                                                                                                                                                              • …offers employees £40m support package
                                                                                                                                                                                                                                                • Book and stationery retailing
                                                                                                                                                                                                                                                  • UK: WH Smith’s travel division takes a hit due to coronavirus
                                                                                                                                                                                                                                                    • Sports and leisure goods retailing
                                                                                                                                                                                                                                                      • France: Decathlon donates adapted snorkeling masks to hospitals

                                                                                                                                                                                                                                                      About the report

                                                                                                                                                                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                      • The Consumer

                                                                                                                                                                                                                                                        What They Want. Why They Want It.

                                                                                                                                                                                                                                                      • The Competitors

                                                                                                                                                                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                      • The Market

                                                                                                                                                                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                      • The Innovations

                                                                                                                                                                                                                                                        New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                      • The Opportunities

                                                                                                                                                                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                      • The Trends

                                                                                                                                                                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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