European Retail Briefing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the European Retail Briefing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Analyst Comment - discounting - not as easy as it looks
- An overview of the latest European retail sales
- Highlights of the latest retail trend observations across Europe.
- Monthly headlines and retail news across Europe
- Food and Drink
- Clothing and Footwear
- Home and Household Goods
- Online Retailing
- Other Retailing
Expert analysis from a specialist in the field
Written by Richard Perks, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The UK has seen something of a revolution in discounting in the last few years. There’s a new breed
of discounters who put greater emphasis on top rate systems and controls, properly constructed ranges
and smart, well cared for stores.
That may seem almost contradictory – surely a discounter needs to have a low cost base and doesn’t
need to spend on such things. But as Aldi and Lidl have shown, a low cost base comes from very tight
controls and customers are attracted by the merchandise and smarter stores
Director of Retail Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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