European Retail Handbook Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the European Retail Handbook market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Retail sales data and company turnover figures are stated excluding sales tax in order to make the data more comparable. In the majority of cases the presentation of the retail sales figures is straightforward, as the official data is detailed and reliable. However, there are instances, where Mintel has had to use its own estimates and projections to produce credible figures. Retail sales figures are presented up to 2017 for all countries, and in most cases we also include our forecasts for 2018. Consumer spending data is quoted including VAT.
In a handbook of this nature, the amount of explanatory detail that can be included with any set of statistics is limited. More in-depth information can be found in Mintel’s reports on European Supermarket, Clothing, Electricals, DIY, and Beauty and Personal Care retailers, as well as Online Retailing. Mintel also offers a wide range of financial performance data-driven products, such as The UK Retail Rankings, The European Retail Rankings and the “Retail Interactive” database of European retailer data.
What you need to know
The European Retail Handbook provides top line demographic and economic data and a more detailed analysis of retail trade in each country. Where possible, retail information is given both on a national and sector basis. Major retailers and retail groupings are identified with an indication of their size and relative importance. Other useful information includes synopses of the retail scene in each country and contact points for sources of further information.
The statistical information in the Handbook comes principally from official national or pan-European sources. We are therefore constrained by what is published, though we do estimate current data where it is absent. Company data has been obtained either directly from the organisations concerned or through trade press reports and duly acknowledged research bodies. Both have been reinforced by Mintel estimates and projections where necessary and we have made every effort to point out anomalies and differences in methodologies and definitions across the various countries.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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