European Retail Handbook - September 2012
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- September 2012
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This is the 16th edition of the European Retail Handbook. Like its predecessors, it is designed to provide the essential background information to understanding the retail scene in each European country. We cover 36 countries, the smallest of which is Luxembourg with just 500,000 people, around half of which are expatriates. Countries smaller than Luxembourg are unlikely to interest anyone looking across European retailing. There are two countries that are larger but we do not yet cover. They are Montenegro and Kosovo. The former has a population of 620,000, GDP of €3.1 billion and retail sales just short of €1 billion. GDP per capita would put it just above Moldova in the table below. Kosovo is somewhat larger with a population of 1.73 million (ie bigger than Estonia, see below), has GDP of €4 billion and GDP per capita of €2,300, putting it on a par with Ukraine. We will add them in due course. They are interesting for their longer term potential rather than for what they contribute to the pan-European economy at the moment.
The European Retail Handbook provides demographic and economic data in support of specific and detailed analysis of retail trade in each country. The retail information relates to sales at national level and on a key sector basis, as well as the structure of the trade in terms of businesses, outlets and employees. Additionally, major retailers and retail groupings are identified with an indication of their size and relative importance. Other useful information includes synopses of the retail scene in each country and contact points for sources of further information. The statistical information in the Handbook has been derived principally from official national or pan-European sources, while the company data has been obtained either directly from the organisations concerned or through trade press reports and duly acknowledged research bodies. Both have been reinforced by Mintel estimates and projections where necessary and we have made every effort to point out anomalies and differences in methodologies and definitions across the various countries.
Retail sales data and company turnover figures are stated excluding sales tax in order to make the data more comparable. In the majority of cases the presentation of the retail sales figures is straightforward, as the official data is detailed and reliable. There are instances, however, where Mintel has had to use its own estimates and projections to produce credible figures. Countries where official data is lacking or unreliable include Belgium, Greece, Italy, Portugal, Spain, Switzerland, Turkey and some of the Eastern/Central European countries. Retail sales figures are presented up to 2011 for all countries and in most cases we have also included our forecasts for 2012 for the topline figures.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.