European Retail Handbook - September 2015
This is the 19th edition of the European Retail Handbook. In it we provide the essential background information to understanding the retail scene in each European country.
The European Retail Handbook provides top line demographic and economic data and a more detailed analysis of retail trade in each country. Where possible, retail information is given both on a national and sector basis, and we also provide data on the structure of the trade in terms of businesses, outlets and employees. Major retailers and retail groupings are identified with an indication of their size and relative importance. Other useful information includes synopses of the retail scene in each country and contact points for sources of further information.
The statistical information in the Handbook comes principally from official national or pan-European sources, while the company data has been obtained either directly from the organisations concerned or through trade press reports and duly acknowledged research bodies. Both have been reinforced by Mintel estimates and projections where necessary and we have made every effort to point out anomalies and differences in methodologies and definitions across the various countries.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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