European Retail Handbook - September 2019
This is the 23nd edition of the European Retail Handbook. It provides basic data about all the major European countries, their economies and their retail sectors. The handbook complements Mintel’s major sector reviews, such as DIY, Supermarkets and Clothing, adding more detail and information about smaller economies.
We aim to have comprehensive coverage for the leading economies. The main problem is where to draw the line. The smallest country to be covered is actually a Grand Duchy (of Luxembourg), though that is hardly a typical state as it has such a large proportion of expatriates and they distort many of the figures. That is why Luxembourg comes out top of lists related to affluence. We include Russia and many of the former soviet states.
There are some very small countries, such as Malta and Cyprus, that are excluded. Nor do we cover Bosnia, Kosovo or Montenegro. But quite what constitutes Europe is a little vague. At the moment we cover Ukraine, but not Georgia and we do not venture as far as the “Stans”. The definition is purely geographic. Even if/when the UK leaves the EU it will still be in Europe.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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