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European River Cruising - August 2010

In 2009, the recession had a negative effect on these outbound markets. Cruise lines, however, countered the downturn by offering discounts to customers who booked five months or more in advance. The cut-price river cruises had the desired effect. Bookings are back on track and this year’s figures are looking very positive, with the majority of tour operators reporting sold-out riverboats for 2010.

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Table of contents

  1. Introduction

    • Data Sources

      • The Evolution of the Cruise Industry

          • The diversification of the ships
            • Ocean liners
              • Mega ships
                • Traditional cruise ships
                  • Yachts
                    • Tall ships
                      • Coastal/expedition vessels
                        • Ferries/cargo ships
                          • Hotelboats/houseboats/barges
                            • River-cruise boats
                            • Characteristics of River Cruises

                                • The river-cruise product
                                • Rivers and Destinations

                                    • Figure 1: Main European waterways*, showing length and countries they traverse, 2010
                                  • The Danube
                                    • The Rhine
                                      • The Elbe
                                        • The Tisza
                                          • The Douro
                                            • The Rhône/Saône
                                              • The Seine
                                                • The Po
                                                  • The Guadalquivir
                                                    • Inland waterways
                                                      • France
                                                        • UK
                                                        • Leading Source Markets

                                                            • Figure 2: European ocean-cruise passengers, as a percentage of market share, 2008-09
                                                          • Germany
                                                            • Figure 3: Number of German tourists, domestic and international, with percentage of river-cruise passengers, 2005-09
                                                            • Figure 4: Number of German passengers on riverboats, average river-cruise cost and length of stay, 2005-09
                                                          • North America
                                                            • Figure 5: Air travel to Europe by US citizens, 2005-09
                                                            • Figure 6: Annual passenger figures – North Americans and foreigners – on cruise ships, 2005-09
                                                          • UK
                                                            • Figure 7: European destinations for UK river-cruise passengers, showing the number of passengers, 2004-08
                                                          • Surveys show a growth in river cruises
                                                          • The River-Cruise Passenger

                                                            • Demographic profile
                                                              • The greying market – Europe
                                                                • Figure 8: Projected percentages for the over-65 population in key European source markets for international tourism, showing estimates at five-year intervals, 2010-30
                                                                • Figure 9: Projected population figures for EU-27 countries, in key European source markets, showing estimates at five-year intervals, 2010-30
                                                              • The greying market – North America
                                                                • Figure 10: Projected figures for the US population, showing estimates at five-year intervals, by age group, 2010-30*
                                                            • Economic Factors Affecting the Market

                                                                • Figure 11: GNI and unemployment rates for selected source countries for international travel, 2008 vs Q1/2010
                                                              • Unemployment rates
                                                              • European Riverboat Operators

                                                                • A new business model
                                                                  • Operating costs
                                                                    • Overview of major players
                                                                      • Europe
                                                                        • Austria – Lüftner Cruises
                                                                          • Figure 12: Luftner Cruises’ vessels in Europe, showing number of berths and year riverboats entered fleet, 2010
                                                                        • France – CroisiEurope
                                                                          • Germany – Nicko Tours GmbH
                                                                            • Figure 13: Nicko Tours’ river-cruise passengers, showing increases at two-yearly intervals, 2001-09
                                                                          • Switzerland – Scylla Tours AG
                                                                            • Figure 14: Scylla Tours’ vessels in Europe, showing number of berths and year riverboats entered fleet, 2010
                                                                          • North America
                                                                            • Viking River Cruises
                                                                                • Figure 15: Viking River Cruises’ vessels in Europe, showing number of berths and year riverboats entered fleet, 2010
                                                                              • Uniworld River Cruises
                                                                                • Figure 16: Uniworld River Cruises’ vessels in Europe, showing number of berths and year riverboats entered fleet, 2010
                                                                              • Avalon Waterways
                                                                                • Figure 17: Avalon Waterways’ vessels in Europe, showing number of berths and year riverboats entered fleet, 2010
                                                                              • AmaWaterways
                                                                                • Figure 18: AmaWaterways’ European riverboats by name, showing number of berths and year they entered fleet, 2010
                                                                            • Seasonality of River Cruises

                                                                              • Selling European River Cruises

                                                                                • Travel agents play a leading role
                                                                                  • The changing image of river cruises
                                                                                    • Themed cruises and discounts boost sales
                                                                                    • Cruise Industry Organisations

                                                                                      • Associations
                                                                                        • The Association of Cruise Experts (ACE)
                                                                                          • Association Française des Compagnies de Croisieres (AFCC)
                                                                                            • Cruise Lines International Association (CLIA)
                                                                                              • The European Cruise Council (ECC)
                                                                                                • The Passenger Shipping Association (PSA)
                                                                                                  • Trade fairs
                                                                                                    • Seatrade Miami
                                                                                                      • UK Cruise Convention
                                                                                                      • What Next?

                                                                                                        European River Cruising - August 2010

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