Events, Activities and Festival Tourism - Ireland - September 2011
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Festivals and events are a dynamic part of the tourism sector and appeal to a wide cross-section of the population due to the wide-ranging nature of the genres and interests that they cover. Festivals also have a strong appeal for tourists, both domestic and from overseas. Tourism stakeholders and organisations put a lot of weight behind these festivals to ensure their success and to maximise their impact on tourism.
While tourism has been hit badly by the recession, festivals remain a key asset in keeping the domestic audience interested in Ireland as a tourism destination and appealing to a set of the overseas market. This report aims to outline how the impact of festivals on tourism can be maximised.
Some key questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.