Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Events Tourism - Ireland - July 2018

“The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.”
– Brian O'Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • Music
  • Food
  • Arts and theatre
  • Film
  • Countryside and traditional events
  • Family- and children-based events

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated market value for events tourism, NI and RoI, 2013-23
          • Forecast
            • Figure 2: Estimated market value for events tourism, NI and RoI, 2013-23
          • Market drivers
            • Consumer confidence peaks in RoI while NI is worried
              • Travelling to events creates uncertainty post-Brexit
                • Online secondary ticket marketplaces cause controversy
                  • Safety concerns event-goers
                    • Innovations
                      • The consumer
                        • Sports events prove most popular in RoI
                          • Figure 3: Types of music events or festivals consumers have attended in the last two years, NI and RoI, April 2018
                        • Convenience is the greatest driver for more attendance at events
                          • Figure 4: Factors (excluding cost) that would encourage consumers to attend more events or festivals, NI and RoI, April 2018
                        • Technology advancements prove attractive
                          • Figure 5: Attitudes towards events and festivals, NI and RoI, April 2018
                      • The Market – What You Need to Know

                        • Events market set for growth in 2018
                          • Brexit hits consumer confidence in NI
                            • Travelling out of the UK concerns consumers
                              • Secondary ticketing sites receive backlash
                                • Safety becomes a concern for attending events
                                • Market Size and Forecast

                                    • Events market estimated for 1.4% growth in 2018
                                      • Figure 6: Estimated market value for events tourism, IoI, NI and RoI, 2013-23
                                      • Figure 7: Estimated market value for events tourism, NI and RoI, 2013-23
                                    • Secondary spending accounts for 23% of events market
                                      • Figure 8: Estimated IoI events tourism market, by segment, 2013-18
                                    • 29.8 million visitors projected by 2023
                                      • Figure 9: Estimated total visitor numbers, IoI, NI and RoI, 2013-23
                                  • Market Drivers

                                    • Consumer confidence peaks in RoI while NI remains unsure
                                      • Figure 10: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, April 2017-March 2018
                                    • Travelling to events creates uncertainty post-Brexit
                                      • Figure 11: Consumer agreement with the statement ‘Brexit will make it harder to attend festivals or events outside my country’, by region, NI, April 2018
                                      • Figure 12: Consumer agreement with the statement ‘Brexit will make it harder to attend festivals or events outside my country’, by region, RoI, April 2018
                                    • Online secondary ticket marketplaces offer a solution but at what cost?
                                      • Figure 13: Consumer agreement with the statement ‘Secondary ticketing drives up the costs of festivals/events’, by gender and age, NI and RoI, April 2018
                                    • Irish government seeks to crackdown on resale
                                      • Safety concerns event-goers
                                        • Figure 14: Agreement with the statement ‘It’s easy to feel unsafe at a concert/ festival’, by gender and age, NI and RoI, April 2018
                                      • Cost of security could impact some events/ festivals
                                      • Companies and Innovations – What You Need to Know

                                        • Film festivals preparing the next generation of producers
                                          • In-festival experience becoming increasingly digitised
                                            • Irish events operators must adjust to, and integrate, technology into event planning
                                            • Who’s Innovating?

                                              • Dingle International Film Festival bringing virtual reality to Irish film making industry
                                                • Data being used to personalise festival tracking apps
                                                  • Wristbands increasingly being used throughout festivals
                                                    • AI brings people into the moment: Spotlight on Snapchat’s Crowd Surf
                                                    • The Consumer – What You Need to Know

                                                      • Sports events prove most popular in RoI
                                                        • Convenience is the greatest driver for more attendance at events
                                                          • Technology advancements prove attractive
                                                          • Types of Events and Festivals Attended

                                                              • Sports events prove most popular in RoI
                                                                • Figure 15: Types of music events or festivals consumers have attended in the last two years, NI and RoI, April 2018
                                                              • Growth in attendance of Irish food events
                                                                • Almost twice as many men attend sports events compared to women
                                                                  • Figure 16: Consumers who have attended a sports event/festival (eg The Open) event in the last two years, by gender, NI and RoI, April 2018
                                                                • Millennials top demographic at pop concerts
                                                                  • Figure 17: Consumers who have attended a pop/dance/rave music event in the last two years, by gender and age, NI and RoI, April 2018
                                                                  • Figure 18: Consumers who agree that a free Wi-Fi access would encourage them to attend more events of festivals, by age, NI and RoI, April 2018
                                                                • City dwellers least likely to attend a country fair
                                                                  • Figure 19: Consumers who have attended a countryside fair/show (eg Balmoral show) in the last two years, by region, NI and RoI, April 2018
                                                              • Factors that Would Encourage Consumers to Attend More Events

                                                                  • Around half of consumers seek better transport and parking
                                                                      • Figure 20: Factors (excluding cost) that would encourage consumers to attend more events or festivals, NI and RoI, April 2018
                                                                    • Convenience is the most encouraging pull towards events
                                                                      • Figure 21: Consumers who agree that ‘Events taking place in my local area’ would encourage them to attend more events or festivals, by age and gender, NI and RoI, April 2018
                                                                    • A third of consumers want family-friendly atmosphere
                                                                      • Figure 22: Consumers who agree that a ‘family-friendly atmosphere’ would encourage them to attend more events or festivals, by gender, NI and RoI, April 2018
                                                                      • Figure 23: Agreement with the statement ‘There should be more guidance on what festivals/concerts are family-friendly’, by presence of children in the household, NI and RoI, April 2018
                                                                    • Food and drink enhances the event ‘experience’
                                                                      • Figure 24: Consumers who agree that a ‘Wider selection of food and drink on sale’ would encourage them to attend more events or festivals, by gender, NI and RoI, April 2018
                                                                  • Attitudes towards Events

                                                                      • Six in 10 Irish consumers want to know about family-friendly events
                                                                        • Figure 25: Attitudes towards events and festivals, NI and RoI, April 2018
                                                                      • Cashless wristbands prove attractive
                                                                        • Figure 26: Consumer agreement with the statement ‘More events/festivals should use contactless payments instead of cash’, by gender and age, NI and RoI, April 2018
                                                                      • Younger consumers interested in an app to keep track of events
                                                                        • Figure 27: Consumer agreement with the statement ‘An app that keeps track of festival events/directions to events would be very appealing’, by age, NI and RoI, April 2018
                                                                      • Greater social responsibility demanded at events
                                                                        • Figure 28: Consumer agreement with the statements ‘Concerts/festivals should do more to work with good causes (eg cancer awareness)’ and ‘More should be done to address the environmental costs of festivals/concerts’, NI and RoI, April 2018
                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                      • Data sources
                                                                        • Generational cohort definitions
                                                                          • Abbreviations

                                                                          Events Tourism - Ireland - July 2018

                                                                          US $1,478.58 (Excl.Tax)