Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

"In today’s health-driven society, commitment to exercise is universal, permitting year-over-year growth of the health and fitness club industry. As a form of exertion, exercise is inherently connected to improving and maintaining physical health. However, benefits outside of physical pursuits, such as mental/emotional wellbeing, are gaining traction as consumers place greater emphasis on multiple aspects of their health. The relationship between fitness and holistic wellness influence how people exercise, where they exercise and their motivations to exercise."

- Andrea Wroble, Research Analyst

This report will look at the following areas:

  • Routine hang-ups challenge consistent exercise
  • Infrequent exercise is on the rise

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • Figure 1: Total US sales and fan chart forecast of health and fitness clubs, at current prices, 2014-24
        • Top takeaways
          • The issues
            • Routine hang-ups challenge consistent exercise
              • Figure 2: Reasons for exercising less in the past 12 months, January 2020
            • Infrequent exercise is on the rise
              • Figure 3: Exercise frequency, September 2018 and January 2020
            • The opportunities
              • Cross-functional benefits can differentiate fitness products/services
                • Figure 4: Motivations to exercise, January 2020
              • Digital workout platforms meet the needs of at-home exercisers
                • Figure 5: Attitudes toward exercising, by exercise locations, January 2020
              • Small wins to achieve large goals
                • Figure 6: Select health and wellness 2020 goals to start doing, November 2019
              • What it means/what’s next
              • The Market – What You Need to Know

                • Exercise commitment sustains market success
                  • Lack of motivation deters adults
                    • Fitness routines must adapt to convenience culture
                      • Prevalence of obese adults necessitates tailored fitness solutions
                        • The health of the economy mirrors the health of consumers
                        • Market Size and Forecast

                          • Health and fitness market sustains consistent growth
                            • Figure 7: Total US sales and fan chart forecast of health and fitness clubs, at current prices, 2014-24
                            • Figure 8: Total US sales and fan chart forecast of health and fitness clubs, at current prices, 2014-24
                        • The Exercise Consumer

                          • US adults are committed to their fitness routines…
                            • Figure 9: Exercise frequency, September 2018 and January 2020
                          • …but motivation has deterred exercise consistency
                              • Figure 10: Barriers to exercising, September 2018 and January 2020
                            • Young men give fitness the time of day
                              • Figure 11: Exercise frequency, September 2018 and January 2020
                            • Higher earning households prioritize exercise
                              • Figure 12: Exercise frequency, by household income, January 2020
                            • Location impacts fitness frequency
                                • Figure 13: Exercise frequency, by area, January 2020
                            • Market Perspective

                              • At-home workouts sustain popularity; gyms must work to stand out
                                • Keeping up is easier said than done
                                • Market Factors

                                  • Obesity prevalence necessitates fitness and nutrition solutions
                                    • Figure 14: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
                                  • Physical health benefits motivate the aging population
                                    • Economic health boosts the fitness market
                                      • Figure 15: Median household income, in inflation-adjusted dollars, 2007-18
                                  • Key Players – What You Need to Know

                                    • Low impact has a significant impact
                                      • Follow, like and subscribe for more
                                        • Budget friendly fitness facilities still have a place
                                          • Unattainable wellness fads are on the way out
                                            • One-stop shop for wellness is on the horizon
                                              • Using data to connect with consumers
                                              • What’s in?

                                                • Low impact, high energy
                                                  • Figure 16: Instagram post, board30 fitness class, December 2019
                                                • Influential voices in the fitness community
                                                    • Figure 17: Instagram post, Melissa Wood Health, January 2019
                                                  • What’s still in: high-volume, low-priced fitness facilities
                                                    • The road to recovery
                                                    • What’s out?

                                                      • The unattainable wellness industry
                                                        • Fitness without the fun
                                                          • Figure 18: Instagram post, the sculpt society
                                                      • What to Watch

                                                        • One-stop shop for physical health needs
                                                          • Digital fitness challenges boutique classes
                                                            • What’s in it for me?
                                                            • The Consumer – What You Need to Know

                                                              • The low impact life is the life for me
                                                                • Let’s get physical…and emotional
                                                                  • Outdoor enthusiasts and homebodies
                                                                    • Fitness efforts are boosted by making time for a routine
                                                                      • Not all workouts are built the same
                                                                        • Positioning exercise as a moment for self-care
                                                                        • Types of Exercise

                                                                          • Low impact fitness has a high following
                                                                            • Figure 19: Types of exercise, January 2020
                                                                          • Frequency of exercise impacts fitness preference
                                                                            • Figure 20: Exercise frequency, by types of exercise, January 2020
                                                                          • Fitness solutions for the aging population
                                                                            • Figure 21: Types of exercise, by age, January 2020
                                                                          • Men focus on a variety of exercises; women prefer lower intensity
                                                                            • Figure 22: Types of exercise, by gender, January 2020
                                                                        • Motivations to Exercise

                                                                          • Physical health and emotional wellbeing motivate people to exercise
                                                                            • Figure 23: Motivations to exercise, January 2020
                                                                          • Boutique fitness classes foster a sense of community
                                                                            • Figure 24: Exercise location, by motivations to exercise, January 2020
                                                                            • Figure 25: SoulCycle Instagram post, January 2020
                                                                          • Occasional exercisers need small wins to improve dedication
                                                                            • Figure 26: Exercise commitment, by motivations to exercise, January 2020
                                                                          • The look good, feel good mentality appeals to young women
                                                                            • Figure 27: Motivations to exercise, by gender and age, January 2020
                                                                        • Exercise Locations

                                                                          • From outside the window to inside the walls
                                                                            • Figure 28: Exercise locations, January 2020
                                                                          • The era of WOFH: work out from home
                                                                            • Figure 29: Most frequent exercise location, January 2020
                                                                          • Age and gender differentiate exercise locations
                                                                            • Older adults seek the great outdoors
                                                                              • Middle agers look for balance and self-care
                                                                                • Young women make space within the home for exercise
                                                                                  • Young men rely on dedicated fitness areas
                                                                                    • Figure 30: Exercise locations, by gender and age, January 2020
                                                                                  • Gym-goers exercise at a higher intensity
                                                                                    • Figure 31: Exercise types, by select exercise locations, January 2020
                                                                                • Changes in Exercise Routines

                                                                                  • More adults are increasing their frequency of exercise
                                                                                    • Figure 32: Changes in exercise routines in the past 12 months, January 2020
                                                                                  • Finding the time to establish a fitness routine
                                                                                    • Figure 33: Reasons for exercising more in the past 12 months, January 2020
                                                                                  • Young men are exercising more, thanks to fitness facility membership
                                                                                    • Figure 34: Reasons for exercising more in the past 12 months, by gender and age, January 2020
                                                                                  • Lack of time, motivation and consistency limit exercise frequency
                                                                                    • Figure 35: Reasons for exercising less in the past 12 months, January 2020
                                                                                • Attitudes Toward Types of Exercise

                                                                                  • Different workouts carry different expectations
                                                                                    • Figure 36: Correspondence Analysis – Symmetrical map – Workout associations, January 2020
                                                                                  • Correspondence analysis methodology
                                                                                    • Low impact workout: holistic and happy
                                                                                      • Figure 37: Attitudes toward low impact exercises, January 2020
                                                                                    • Endurance workout: feel the burn
                                                                                      • Figure 38: Attitudes toward endurance exercises, January 2020
                                                                                    • HIIT workout: for the fitness fanatic
                                                                                      • Figure 39: Attitudes toward high intensity interval exercises, January 2020
                                                                                    • Strength workout: builds muscle and results
                                                                                      • Figure 40: Attitudes toward strength exercises, January 2020
                                                                                    • Flexibility workout: the deeper the stretch, the deeper the Zen
                                                                                      • Figure 41: Attitudes toward flexibility exercises, January 2020
                                                                                  • Attitudes Toward Exercising

                                                                                    • Exercising alone should not limit variety or personalization
                                                                                      • Figure 42: Attitudes toward exercising, January 2020
                                                                                    • Women aged 18-34 are all about variety
                                                                                      • Figure 43: Attitudes toward exercising, by gender and age, January 2020
                                                                                    • Digital workouts cater to the in-home environment
                                                                                      • Figure 44: Attitudes toward exercising, by exercise locations, January 2020
                                                                                  • Appendix – Data Sources and Abbreviations

                                                                                    • Data sources
                                                                                      • Sales data
                                                                                        • Fan chart forecast
                                                                                          • Consumer survey data
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                              • Appendix – The Market

                                                                                                  • Figure 45: Total US revenues and forecast of health and fitness clubs, at inflation-adjusted prices, 2014-24
                                                                                                  • Figure 46: Number of US health and fitness clubs and memberships, 2013-18
                                                                                                  • Figure 47: Number of US health and fitness club memberships, by region, 2016 and 2018
                                                                                              • Appendix – The Consumer

                                                                                                  • Figure 48: Correspondence Analysis – Symmetrical map – Workout associations, January 2020

                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                              • Market

                                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                              • Consumer

                                                                                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                              • Brand/Company

                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                              • Data

                                                                                                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                              Trusted by companies. Big and small.

                                                                                              • bell
                                                                                              • boots
                                                                                              • google
                                                                                              • samsung
                                                                                              • allianz
                                                                                              • kelloggs
                                                                                              • walgreens
                                                                                              • redbull
                                                                                              • unilever
                                                                                              • Harvard
                                                                                              • pinterest
                                                                                              • new-york-time