Fabric Care - China - August 2014
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In addition, the expansion of washing machine ownership and online retail channels will continue to support the growth momentum.”
– Jade Liu, Senior Research Analyst
For laundry detergents, multi-functional laundry detergents and specialized laundry detergents tailored to different washing purposes, types of apparel and consumer segments will co-exist to fulfil consumers’ sophisticated, yet dynamic needs.
For fabric conditioners and softeners, brands can leverage unique scent in the personal fragrances market via category blurring and incorporate aromatherapy functions to increase appeal.
For laundry aids, new product varieties addressing consumers’ daily anti-wrinkle and fabric deodorizing needs can create additional usage occasions.
As competition intensifies, emotion-driven product innovations leveraging scent and packaging variety will satisfy consumers’ experiential consumption mindset, while larger-pack sizes will help to increase brand stickiness and product consumption. In a digital era, brands need to integrate both online and offline channels and initiate more personalised marketing to win internet-savvy consumers.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.