Fabric Care - Europe - August 2011
GNPD includes four GNPD sub-categories: bleach/fabric brighteners; fabric fresheners/moth repellents; ironing aids; and stain/spot removal products.
- Bleach and fabric brighteners include all fabric bleach and detergent boosters which are designed to add brightness without bleaching and are used in the wash in addition to detergents.
- Fabric fresheners and moth repellents include all products intended to refresh and revive fabrics/clothes between uses and while in storage. It includes fabric-freshener sprays, fabric deodorisers, fragranced sachets for drawers and wardrobes, linen sprays and aromatherapy linen sprays and moth repellents for fabrics/clothes.
- Ironing aids include all non-washing machine ironing aids that make ironing easier, including starch and fragranced ironing waters.
Market size and segmentation includes: wash treatments, comprising stain removers, whiteners, colour run preventers/removers; fabric fresheners, comprising clothing and upholstery fresheners; and ironing enhancers, which covers ironing water and starch.
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