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Description

Description

GNPD includes four GNPD sub-categories: bleach/fabric brighteners; fabric fresheners/moth repellents; ironing aids; and stain/spot removal products.

  • Bleach and fabric brighteners include all fabric bleach and detergent boosters which are designed to add brightness without bleaching and are used in the wash in addition to detergents.
  • Fabric fresheners and moth repellents include all products intended to refresh and revive fabrics/clothes between uses and while in storage. It includes fabric-freshener sprays, fabric deodorisers, fragranced sachets for drawers and wardrobes, linen sprays and aromatherapy linen sprays and moth repellents for fabrics/clothes.
  • Ironing aids include all non-washing machine ironing aids that make ironing easier, including starch and fragranced ironing waters.

Market size and segmentation includes: wash treatments, comprising stain removers, whiteners, colour run preventers/removers; fabric fresheners, comprising clothing and upholstery fresheners; and ironing enhancers, which covers ironing water and starch.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Retail value sales of fabric care products in the Big 5 European countries, €m, 2006-15
                • Stain removers drive growth and lead NPD activity
                  • Fabric fresheners have proved less successful, while ironing aids and whiteners have declined
                    • Strength and weaknesses in brief
                      • Strengths
                        • Market opportunities
                          • Weaknesses
                            • Companies, brands and innovation
                              • Leading detergent brands moving into fabric care
                                • Eco-friendly leads new product claims
                                  • Figure 2: New product activity in fabric care, % share by top five claims in the Big 5 European countries, 2010
                                • Mixed prospects due to slow economic recovery
                                  • The consumer
                                    • Penetration and usage frequency still low in the Big 5
                                      • Success depends on clear positioning and stimulating regular use
                                      • European Market Size and Forecast

                                        • Key points
                                          • The Big 5
                                            • France
                                              • Figure 3: France retail value sales of fabric care products, 2006-15
                                            • Germany
                                              • Figure 4: Germany retail value sales of fabric care products, 2006-15
                                            • Italy
                                              • Figure 5: Italy retail value sales of fabric care products, 2006-15
                                            • Spain
                                              • Figure 6: Spain retail value sales of fabric care products, 2006-15
                                            • UK
                                              • Figure 7: UK retail value sales of fabric care products, 2006-15
                                          • Market Segmentation

                                            • Key points
                                              • France
                                                • Figure 8: France retail value sales of fabric care products, by segment, 2010
                                              • Germany
                                                • Figure 9: Germany retail value sales of fabric care products, by segment, 2010
                                              • Italy
                                                • Figure 10: Italy retail value sales of fabric care products, by segment, 2010
                                              • Spain
                                                • Figure 11: Spain retail value sales of fabric care products, by segment, 2010
                                              • UK
                                                • Figure 12: UK retail value sales of fabric care products, by segment, 2010
                                            • Companies and Product Innovation

                                              • Key points
                                                  • Figure 13: New product activity in fabric care, % share of global region, 2010
                                                  • Figure 14: New product activity in fabric care, Europe, % share by country, Top ten countries, 2010
                                                  • Figure 15: New product activity in fabric care, % share by category, by country, Big 5, 2010
                                                  • Figure 16: New product activity in fabric care, % share by top five claims in the Big 5 European countries, 2010
                                                • France
                                                  • Figure 17: New product activity in fabric care, % share of new product launches, France, 2007-10
                                                  • Figure 18: New product activity in fabric care, % share by claim, France, top five, 2007-10
                                                • Most innovative products
                                                  • Ethical/eco-friendly claim dominates recent NPD
                                                    • Efficiency at low temperatures
                                                      • Recent flu epidemics move hygiene to the top of the agenda
                                                        • Efforts to rejuvenate the ironing aids category
                                                          • Germany
                                                            • Figure 19: New product activity in fabric care, % share of new product launches, Germany, 2007-10
                                                            • Figure 20: New product activity in fabric care, % share by claim, Germany, top five, 2007-10
                                                          • Most innovative products
                                                            • Green credentials also lead in Germany
                                                              • Rising activity in fabric fresheners
                                                                • Multi-purpose stain removers for cash-strapped consumers
                                                                  • Special products for people with sensitive skin
                                                                    • Colour catchers are getting more efficient
                                                                      • Italy
                                                                        • Figure 21: New product activity in fabric care, % share of new product launches, Italy, 2007-10
                                                                        • Figure 22: New product activity in fabric care, % share by claim, Italy, top five, 2007-10
                                                                      • Most innovative products
                                                                        • Focus on fabric fresheners
                                                                          • More value for money
                                                                            • Anti-bacterial protection for stain removers
                                                                              • Keeping whites white is important in Italy
                                                                                • Fragrance is top priority
                                                                                  • Spain
                                                                                    • Figure 23: New product activity in fabric care, % share of new product launches, Spain, 2007-10
                                                                                    • Figure 24: New product activity in fabric care, % share by claim, Spain, top five, 2007-10
                                                                                  • Most innovative products
                                                                                    • Numerous novelties in bleaches, whiteners and wash boosters
                                                                                      • Fabric fresheners focus on odour removal and fragrance
                                                                                        • Reducing the environmental impact
                                                                                          • UK
                                                                                            • Figure 25: New product activity in fabric care, % share of new product launches, UK, 2007-10
                                                                                            • Figure 26: New product activity in fabric care, % share by claim, UK, top five, 2007-10
                                                                                          • Most innovative products
                                                                                            • New range of stain removers
                                                                                              • Enhancing laundry hygiene
                                                                                                • Competing on green credentials
                                                                                                  • A surge of activity in fabric fresheners and brighteners/colour protectors
                                                                                                  • The Consumer – Stain Removers

                                                                                                    • Key points
                                                                                                      • France
                                                                                                          • Figure 27: Use stain removers, by demographics, France, 2010
                                                                                                        • Germany
                                                                                                            • Figure 28: Frequency of use of stain removers, by demographics, Germany, 2010
                                                                                                          • Spain
                                                                                                              • Figure 29: Frequency of use of stain removers, by demographics, Spain, 2010
                                                                                                            • GB
                                                                                                                • Figure 30: Frequency of use of stain removers, by demographics, GB, 2010
                                                                                                            • The Consumer – Exclusive Consumer Research

                                                                                                              • Key points
                                                                                                                  • Figure 31: Attitudes towards special offers and price promotions on laundry products, March 2011
                                                                                                                • Demographics
                                                                                                                • Appendix – Demographic Data

                                                                                                                    • Figure 32: Most popular agreement with the statements on laundry products, by demographics, UK, March 2011
                                                                                                                    • Figure 33: Next most popular agreement with the statements on laundry products, by demographics, UK, March 2011
                                                                                                                    • Figure 34: Most popular agreement with the statements on laundry products, by demographics, France, March 2011
                                                                                                                    • Figure 35: Next most popular agreement with the statements on laundry products, by demographics, France, March 2011
                                                                                                                    • Figure 36: Other agreement with the statements on laundry products, by demographics, France, March 2011
                                                                                                                    • Figure 37: Most popular agreement with the statements on laundry products, by demographics, Germany, March 2011
                                                                                                                    • Figure 38: Next most popular agreement with the statements on laundry products, by demographics, Germany, March 2011
                                                                                                                    • Figure 39: Most popular agreement with the statements on laundry products, by demographics, Spain, March 2011
                                                                                                                    • Figure 40: Next most popular agreement with the statements on laundry products, by demographics, Spain, March 2011
                                                                                                                    • Figure 41: Other agreement with the statements on laundry products, by demographics, Spain, March 2011
                                                                                                                    • Figure 42: Most popular agreement with the statements on laundry products, by demographics, Italy, March 2011
                                                                                                                    • Figure 43: Next most popular agreement with the statements on laundry products, by demographics, Italy, March 2011

                                                                                                                About the report

                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                • The Consumer

                                                                                                                  What They Want. Why They Want It.

                                                                                                                • The Competitors

                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                • The Market

                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                • The Innovations

                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                • The Opportunities

                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                • The Trends

                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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