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Fabric Care - Europe - September 2010

Recent years have witnessed steady annual growth in European fabric care markets, supported by growing population sizes, more frequent washing, and active new product development (NPD). However, due to the economic recession, many countries have witnessed a stagnation in terms of per capita spend, with many consumers switching to economy products, such as retailers’ own-labels.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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What's included

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Continued growth
                • Powder detergents continue to account for the lion’s share
                  • Active new product innovation
                    • Cultural preferences
                      • Demographic differences
                      • European Market Size and Forecast

                        • Key points
                          • Fabric care
                            • Figure 1: Retail value sales of fabric care, by country, 2004-13
                            • Figure 2: Retail value sales of fabric care, by country, 2004-13
                            • Figure 3: Retail volume sales of fabric care, by country, 2004-13
                            • Figure 4: Spend per capita, by country, 2004-08
                          • Laundry detergents
                            • Figure 5: Laundry detergents: Value in local currency, 2003-14
                          • Conditioners and softeners
                            • Figure 6: Conditioners and softeners: Value in local currency, 2004-14
                        • Market Segmentation

                          • Key points
                            • Fabric care
                              • Figure 7: Market segmentation, by value, Belgium, 2008
                              • Figure 8: Market segmentation, by volume, Belgium, 2008
                              • Figure 9: Market segmentation, by value, Czech Republic, 2008
                              • Figure 10: Market segmentation, by volume, Czech Republic, 2008
                              • Figure 11: Market segmentation, by value, Denmark, 2008
                              • Figure 12: Market segmentation, by value, Finland, 2008
                              • Figure 13: Market segmentation, by volume, Finland, 2008
                              • Figure 14: Market segmentation, by value, Norway, 2008
                              • Figure 15: Market segmentation of laundry detergents, by value, Poland, 2008
                              • Figure 16: Market segmentation, by value, Sweden, 2008
                              • Figure 17: Market segmentation, by volume, Sweden, 2008
                            • Laundry detergents
                              • Figure 18: France – Laundry detergents: Market segmentation, by value, 2008
                              • Figure 19: Germany – Laundry detergents: Market segmentation, by value, 2008
                              • Figure 20: Spain – Laundry detergents: Market segmentation, by value, 2008
                              • Figure 21: UK – Laundry detergents: Market segmentation, by value, 2008
                              • Figure 22: Italy – Laundry detergents: Market segmentation, by value, 2009
                          • Companies and Product Innovation

                            • Key points
                              • Global region
                                • Figure 23: Percentage of new product launches, by region, 2009
                              • European region
                                • Figure 24: Percentage of new product launches, by European country, 2009
                              • Fabric care by sub-category
                                • Figure 25: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
                              • Fabric care by top claims
                                • Figure 26: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
                              • Fabric care by top fragrances
                                • Figure 27: Percentage of new product launches by top five fragrances, by the ‘Big 5’ European countries, 2009
                              • France – Fabric care
                                • Figure 28: Percentage of new product development, by sub-category, France, 2006-09
                                • Figure 29: Top five claims on new product development, France, 2006-09
                                • Figure 30: Top five fragrances in new product development, France, 2006-09
                              • Eco-friendly detergents
                                • Extra hygienic stain removal
                                  • Gently does it
                                    • Germany – Fabric care
                                      • Figure 31: Percentage of new product development, by sub-category, Germany, 2006-09
                                      • Figure 32: Top five claims on new product development, Germany, 2006-09
                                      • Figure 33: Top five fragrances on new product development, Germany, 2006-09
                                    • Washing at low temperatures
                                      • Innovative fabric fresheners
                                        • Ecological products
                                          • Exotic fragrances
                                            • Italy – Fabric care
                                              • Figure 34: Percentage of new product development, by sub-category, Italy, 2006-09
                                              • Figure 35: Top five claims on new product development, Italy, 2006-09
                                              • Figure 36: Top five fragrances on new product development, Italy, 2006-09
                                            • Innovative stain removers
                                              • No harsh ingredients
                                                • Henkel’s solid fabric conditioner
                                                  • Safe for children
                                                    • Spain – Fabric care
                                                      • Figure 37: Percentage of new product development, by sub-category, Spain, 2006-09
                                                      • Figure 38: Top five claims on new product development, Spain, 2006-09
                                                      • Figure 39: Top five fragrances on new product development, Spain, 2006-09
                                                    • Value for money
                                                      • Ultra concentrates
                                                        • Limited edition
                                                          • Going eco-friendly
                                                            • UK – Fabric care
                                                              • Figure 40: Percentage of new product development, by sub-category, UK, 2006-09
                                                              • Figure 41: Top five claims on new product development, UK, 2006-09
                                                              • Figure 42: Top five fragrances on new product development, UK, 2006-09
                                                            • Sensory delights
                                                              • Pure innovation
                                                                • Caring for the environment
                                                                • The Consumer – Product Use

                                                                  • Key points
                                                                    • Washing powder/tablets
                                                                      • Figure 43: Use of washing powders/tablets, by countries, 2009
                                                                      • Figure 44: Frequency of use of washing powders/tablets, by countries, 2009
                                                                      • Figure 45: Frequency of use of powders, by countries, 2009
                                                                      • Figure 46: Frequency of use of tablets, by countries, 2009
                                                                      • Figure 47: Types of washing powders/tablets used, by countries, 2009
                                                                      • Figure 48: Types of specialist washing powders/tablets used, by countries, 2009
                                                                    • Washing liquids
                                                                      • Figure 49: Use of washing liquids for fabrics, by countries, 2009
                                                                      • Figure 50: Frequency of use of washing liquids for fabrics, by countries, 2009
                                                                      • Figure 51: Types of washing liquids for fabrics used, by countries, 2009
                                                                      • Figure 52: Types of specialist washing liquids for fabrics used, by countries, 2009
                                                                    • Fabric conditioners
                                                                      • Figure 53: Use of fabric conditioners, by countries, 2009
                                                                      • Figure 54: Frequency of use of fabric conditioners, by countries, 2009
                                                                      • Figure 55: Types of fabric conditioners used, by countries, 2009
                                                                      • Figure 56: Types of specialist fabric conditioners used, by countries, 2009
                                                                    • Stain removers
                                                                      • Figure 57: Use of stain removers, by countries, 2009
                                                                      • Figure 58: Frequency of use of stain removers, by countries, 2009
                                                                    • Trends in product use
                                                                      • Figure 59: Trends in use of various fabric care products, by France, 2005-09
                                                                      • Figure 60: Trends in use of various fabric care products, by Germany, 2005-09
                                                                      • Figure 61: Trends in use of various fabric care products, by Spain, 2005-09
                                                                      • Figure 62: Trends in use of various fabric care products, by GB, 2005-09
                                                                  • Appendix – Demographics

                                                                      • Figure 63: Use of washing powders/tablets, by demographics, France, 2009
                                                                      • Figure 64: Frequency of use of washing powders/tablets, by demographics, France, 2009
                                                                      • Figure 65: Frequency of use of powders, by demographics, France, 2009
                                                                      • Figure 66: Frequency of use of tablets, by demographics, France, 2009
                                                                      • Figure 67: Use of washing powders/tablets, by demographics, Germany, 2009
                                                                      • Figure 68: Frequency of use of washing powders/tablets, by demographics, Germany, 2009
                                                                      • Figure 69: Frequency of use of powders, by demographics, Germany, 2009
                                                                      • Figure 70: Frequency of use of tablets, by demographics, Germany, 2009
                                                                      • Figure 71: Use of washing powders/tablets, by demographics, Spain, 2009
                                                                      • Figure 72: Frequency of use of washing powders/tablets, by demographics, Spain, 2009
                                                                      • Figure 73: Frequency of use of powders, by demographics, Spain, 2009
                                                                      • Figure 74: Frequency of use of tablets, by demographics, Spain, 2009
                                                                      • Figure 75: Use of washing powders/tablets, by demographics, GB, 2009
                                                                      • Figure 76: Frequency of use of washing powders/tablets, by demographics, GB, 2009
                                                                      • Figure 77: Frequency of use of powders, by demographics, GB, 2009
                                                                      • Figure 78: Frequency of use of tablets, by demographics, GB, 2009
                                                                      • Figure 79: Frequency of use of liquid detergents for fabrics, by demographics, France, 2009
                                                                      • Figure 80: Frequency of use of liquid detergents for fabrics, by demographics, Germany, 2009
                                                                      • Figure 81: Frequency of use of liquid detergents for fabrics, by demographics, Spain, 2009
                                                                      • Figure 82: Frequency of use of liquid detergents for fabrics, by demographics, GB, 2009
                                                                      • Figure 83: Frequency of use of fabric conditioners, by demographics, France, 2009
                                                                      • Figure 84: Frequency of use of fabric conditioners, by demographics, Germany, 2009
                                                                      • Figure 85: Frequency of use of fabric conditioners, by demographics, Spain, 2009
                                                                      • Figure 86: Frequency of use of fabric conditioners, by demographics, GB, 2009
                                                                      • Figure 87: Frequency of use of stain removers, by demographics, France, 2009
                                                                      • Figure 88: Frequency of use of stain removers, by demographics, Germany, 2009
                                                                      • Figure 89: Frequency of use of stain removers, by demographics, Spain, 2009
                                                                      • Figure 90: Frequency of use of stain removers, by demographics, GB, 2009
                                                                  • Appendix – Market Size and Forecast Data

                                                                      • Figure 91: Retail value sales of fabric care, by country, 2004-13
                                                                      • Figure 92: Retail value sales of fabric care, by country, 2004-13
                                                                      • Figure 93: Retail volume sales of fabric care, by country, 2004-13
                                                                      • Figure 94: Spend per capita, by country, 2004-08
                                                                      • Figure 95: Laundry detergents: Value in local currency, 2003-13
                                                                      • Figure 96: Conditioners and Softeners: Value in local currency, 2004-13

                                                                  Fabric Care - Europe - September 2010

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