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What you need to know

Laundry is a serious business

India is the second largest country in the world with a population of over a billion. The climate of India with the heat, dust and humidity experienced in most parts mandates frequent laundry. The onus is on women to maintain the family's social standing through spotless laundry.

Majority hand wash, everyday

India is predominantly a hand-wash market (94%) compared to machine-wash (42%). More than three quarters use a hand wash powder and/or a washing bar. The penetration of matic powder, liquid detergent/wash and fabric conditioner falls in the range of 25-50%.

Create distinction and be future-ready

Position liquids to be used for washing machines and powders for hand washing as 20% agree that regular detergents are as effective as matic. Be future-ready with environment-friendly products that are less water-intensive, such as low-foaming. 23% agree that it is worth paying more for detergents that need less water in rinsing.

Be future-ready with environment-friendly innovations that are less water-intensive. Create differentiation in the hand-wash and machine-wash categories.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: NPD launch claims, 2018
      • [Graph] Global: NPD launch claims, 2018
    • Consumer insights

      • Chapter 1 – Laundry behaviour
      • [Graph] India: Laundry responsibility, August 2018
      • [Graph] India: Laundry responsibility (self), by marital & working status, August 2018
      • [Graph] India: Laundry responsibility (self), by marital & working status, August 2018
      • [Graph] India: Machine wash frequency, by city tiers, August 2018
      • [Graph] India: Pre-soak time of clothes, by laundry method, August 2018
      • Chapter 2 – Usage and attitude
      • [Graph] India: Number of laundry products and adjuncts used in last 6 months, August 2018
      • [Graph] India: Laundry products used in past 6 months, August 2018
      • [Graph]
      • [Graph] India: Select attitude towards laundry, August 2018
      • [Graph] India: Select attitude towards liquid detergents/conditioners, August 2018
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • appendix


        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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