Facial Masks - China - April 2017
“Brand loyalty in the facial mask category is not strong. What’s more concerning is that such brand switching is not driven by dissatisfaction with the current brand or promotional activities, but rather the consumer desire to try out different new products, indicating the importance of innovative products rather than marketing activities.”
– Jessica Jin, Associate Director of Research
This report examines the following:
- Opportunities for facial masks as a preliminary step of anti-aging
- Are consumers ready for high-end facial masks?
- Lower brand loyalty forcing brands to keep fast-paced innovation
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