Facial Masks (Responding to COVID-19) - China - April 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Fierce competition in the facial masks market before COVID-19 has resulted in increasing communication costs and homogenisation. Opportunities now lie in exploring innovations to tackle skin issues triggered by new lifestyles (eg wearing face masks when in public) after COVID-19 outbreak, premiumisation via anti-aging facial masks targeting women aged above 25, increasing usage frequency among female users through greater focus on skin barrier protection and further segmentation into niche occasions, as well as investing in education to drive penetration among men.”
– Anne Yin, Associate Analyst, 30 April 2020
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