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Description

Description

“As the majority of Americans limit their interactions outside the home due to the COVID-19 pandemic, facial skincare routines become less of a priority, as consumers shift focus to their physical and mental health. In addition, economic instability leads to more conservative category spending. As a result, the market is expected to see slower than expected growth in 2020. Once safety measures are lifted, typical skincare routines will likely fall back into place, leading to market recovery. A renewed focus on health and hygiene drives NPD, increasing demand for clean formulas and creating opportunities for touchless formats." 

– Clare Hennigan, Senior Beauty Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behavior and the Facial Skincare and Anti-aging market.
  • COVID-19 is a catalyst for clean and safe facial skincare products.
  • Masstige brands appeal to audiences seeking affordable wellness products, creating challenges for premium players.
  • Skincare becomes the new face of self-care. 

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Impact of COVID-19 on facial skincare and anti-aging
                • Figure 1: Short, medium and longer term impact of COVID-19 on facial skincare and anti-aging, May 2020
              • Key trends
                • Skincare continues to grow
                  • Figure 2: Product usage, March 2020 vs January 2019
                • Women aged 18-34 drive category growth
                  • Figure 3: Repertoire analysis of product usage, by women 18-34, March 2020
                • Minimalist trends appeal to Asian and Hispanic adults
                  • Figure 4: Select changes in routine, by race and Hispanic origin, March 2020
                • Consumers are adapting a holistic approach to skincare
                  • Figure 5: Attitudes toward skincare routine, March 2020
                • Eco/ethical issues are top-of-mind for young adults
                  • Figure 6: Select attitudes toward facial skincare products, by age, March 2020
                • Non-invasive cosmetic treatments challenge the anti-aging category
                  • Figure 7: Anti-aging product usage vs professional skin treatments, by age, March 2020
                • What it means
                • The Impact of COVID-19 on Facial Skincare and Anti-aging

                  • What you need to know
                    • Figure 8: Short, medium and longer term impact of COVID-19 on facial skincare and anti-aging, May 2020
                  • Opportunities and Threats
                    • Minimal long-term changes to skincare routines
                      • Figure 9: Coronavirus spending habits – Beauty products, May-June 2020
                    • Premium skincare expected to take a hit
                      • Figure 10: Consumer spending on beauty and personal care products, monthly, 2006-10
                      • Figure 11: Brand usage – NET any treatment, by age, March 2020
                    • Consumers turn to skincare to cope with anxiety and bolster immunity
                      • Safety concerns usher in a new era of clean beauty
                        • Build trust by offering transparency and traceability
                          • Appeal to “skintellectuals” with smart technology and expert approval
                            • Sustainability drives NPD
                              • Brand activism during the pandemic is imperative to long-term survival
                                • Beauty brands build communities amid lockdown
                                  • Impact on the facial skincare and anti-aging market
                                    • Skincare expected to continue growth
                                        • Figure 12: Total US retail sales and forecast of facial skincare and anti-aging products, at current prices, 2014-24
                                      • How the crisis will affect facial skincare and anti-aging’s key consumer segments
                                        • Young adults invest in their routines during lockdown
                                          • Will anti-aging products turn back the hands of time after a decade of slowed growth?
                                            • Figure 13: Face/neck care claims associated with anti-aging, January 2015 – December 2019
                                          • Hybrid products will stand out to adults working from home
                                            • Online retailers and DTC brands see increased demand
                                              • How a COVID-19 recession will reshape the facial skincare and anti-aging industry
                                                • What the lipstick index means for a pandemic-induced recession
                                                  • Conscious consumerism elevates post-pandemic
                                                    • COVID-19: facial skincare and anti-aging context
                                                    • The Market – What You Need to Know

                                                      • Skincare expected to continue growth
                                                        • Facial cleansers continue to dominate the market
                                                          • Embrace skin positivity as the next wave of inclusivity
                                                          • Market Size and Forecast

                                                            • Skincare expected to continue growth
                                                              • Figure 14: Total US retail sales and forecast of facial skincare and anti-aging products, at current prices, 2014-24
                                                          • Market Breakdown

                                                            • Facial cleansers continue to dominate the market
                                                              • Figure 15: Total US retail shares of facial skincare and anti-aging products, by segment, at current prices, 2019
                                                            • Anti-aging segment grows
                                                              • Figure 16: Percent change of sales growth, by segment, 2019 (est)
                                                          • Market Factors

                                                            • Will the hand sanitizer crack down impact future cosmetic legislation?
                                                              • Expect supply chain issues to impact NPD
                                                                • Rising threat of professional treatments halted due to COVID-19, but not for long
                                                                  • Figure 17: Anti-aging product usage vs professional skin treatments, by age, March 2020
                                                                • Embrace skin positivity as the next wave of inclusivity
                                                                • Key Players – What You Need to Know

                                                                  • Leading companies see gains
                                                                    • Influencer launches disrupt market
                                                                      • “Skip care” and minimalistic trends challenge multistep routines
                                                                        • Facial skincare becomes intrinsically tied to overall health
                                                                        • Company and Brand Sales of Facial Skincare and Anti-Aging

                                                                          • Top three leading companies see gains
                                                                            • Figure 18: Multi-outlet sales of facial skincare and anti-aging products, by leading companies, rolling 52 weeks 2019 and 2020
                                                                        • What’s Working

                                                                          • Science-backed ingredient stories see success
                                                                            • Makeup brands blend into skincare
                                                                              • Figure 19: Multi-outlet sales of select skincare brands, by companies and brands, rolling 52 weeks 2019 and 2020
                                                                            • Influencer launches disrupt market
                                                                            • What’s Struggling

                                                                              • “Skip care” and minimalistic trends challenge multistep routines
                                                                                • Affordable luxury puts pressure on premium
                                                                                  • Figure 20: Multi-outlet sales of select men’s facial cleansers, by companies and brands, rolling 52 weeks 2019 and 2020
                                                                              • What to Watch

                                                                                • Meet consumer demand with safe and sustainable skincare
                                                                                  • Facial skincare becomes intrinsically tied to overall health
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Most skincare products experience growth in usage
                                                                                      • Young adults seek holistic approach to skincare
                                                                                        • Women want wide range of skincare benefits
                                                                                          • Eco/ethical issues are top-of-mind for young adults
                                                                                            • Men take a functional approach to skincare
                                                                                              • Time-saving innovations have strong appeal
                                                                                              • Product and Brand Usage

                                                                                                • Most skincare products experience growth in usage
                                                                                                  • Figure 21: Product usage, March 2020 vs January 2019
                                                                                                • Women drive category growth
                                                                                                  • Figure 22: Select product usage, by gender, March 2020
                                                                                                • Older adults stick to the staples, young adults open to alternatives
                                                                                                  • Figure 23: Select product usage, by age, March 2020
                                                                                                • Asian and Hispanic adults overindex for specialty skincare
                                                                                                  • Figure 24: Select product usage, by race and Hispanic origin, March 2020
                                                                                                • Minimalist movements impact key demographic
                                                                                                  • Figure 25: Repertoire analysis of product usage, by women aged 18-34, March 2020
                                                                                                • Consumers seek premium brands for specialty products
                                                                                                  • Figure 26: Brand usage, by product type, March 2020
                                                                                              • Changes in Facial Skincare Routine

                                                                                                • Consumers take proactive approach to their skincare regimens
                                                                                                  • Figure 27: Changes in routine, March 2020
                                                                                                • Women take action to improve their skin, men treat as needed
                                                                                                  • Figure 28: Changes in routine, by gender, March 2020
                                                                                                • Young adults’ behaviors reflect holistic trends
                                                                                                    • Figure 29: Changes in routine, by age, March 2020
                                                                                                  • Hispanic adults are simplifying routines
                                                                                                    • Figure 30: Select changes in routine, by race and Hispanic origin, March 2020
                                                                                                • Benefits Sought

                                                                                                  • Smooth skin and sun protection appeal to most consumers
                                                                                                    • Figure 31: Benefits sought, March 2020
                                                                                                  • Women seek a wider range of skincare benefits
                                                                                                    • Figure 32: Select benefits sought, by gender, March 2020
                                                                                                  • Social media trends influence benefits sought among young adults
                                                                                                      • Figure 33: Benefits sought, by age, March 2020
                                                                                                    • Hispanic consumers’ engagement in color cosmetics is reflected in skincare
                                                                                                      • Figure 34: Benefits sought, by race and Hispanic origin, March 2020
                                                                                                  • Attitudes toward Facial Skincare Products

                                                                                                    • Irritation is a top concern
                                                                                                      • Figure 35: Attitudes toward facial skincare products, March 2020
                                                                                                    • Eco/ethical issues are top of mind for young adults
                                                                                                        • Figure 36: Attitudes toward environmental impact of facial skincare products, by age, March 2020
                                                                                                      • Asian adults seek clarity on skincare products
                                                                                                        • Figure 37: Attitudes toward facial skincare products, by race and Hispanic origin, March 2020
                                                                                                    • Attitudes toward Skincare Routines

                                                                                                      • Consumers take a holistic approach to skincare
                                                                                                        • Figure 38: Attitudes toward skincare routine, March 2020
                                                                                                      • Men take a functional approach to skincare
                                                                                                          • Figure 39: Attitudes toward skincare routine, by gender, March 2020
                                                                                                        • High engagement can lead to category fatigue among young adults
                                                                                                          • Figure 40: Attitudes toward skincare routine, by age, March 2020
                                                                                                      • Interest in Innovations

                                                                                                        • Safety and sustainability drive NPD
                                                                                                          • Protection benefits garner appeal
                                                                                                            • Figure 41: Interest in innovations, March 2020
                                                                                                          • Custom products help cut down noise for women
                                                                                                            • Figure 42: Interest in innovations – Net any interest, by gender, March 2020
                                                                                                          • Time-saving innovations have strong appeal
                                                                                                            • Figure 43: Interest in innovations – Net any interest, by age, March 2020
                                                                                                        • Appendix – Data Sources and Abbreviations

                                                                                                          • Data sources
                                                                                                            • Sales data
                                                                                                              • Consumer survey data
                                                                                                                • Abbreviations and terms
                                                                                                                  • Abbreviations
                                                                                                                    • Terms
                                                                                                                    • Appendix – The Market

                                                                                                                        • Figure 44: Total US retail sales and forecast of facial skincare and anti-aging products, at inflation-adjusted prices, 2014-24
                                                                                                                        • Figure 45: Total US retail sales and forecast of facial skincare and anti-aging products, by segment, at current prices, 2014-19
                                                                                                                        • Figure 46: Total US retail sales of facial skincare and anti-aging products, by segment, at current prices, 2017 and 2019
                                                                                                                        • Figure 47: Total US retail sales and forecast of facial anti-aging products, at current prices, 2014-19
                                                                                                                        • Figure 48: Total US retail sales and forecast of facial cleansers, at current prices, 2014-19
                                                                                                                        • Figure 49: Total US retail sales and forecast of facial moisturizers, at current prices, 2014-19
                                                                                                                        • Figure 50: Total US retail sales and forecast of acne treatments, at current prices, 2014-19
                                                                                                                        • Figure 51: Total US retail sales and forecast of lip balm, at current prices, 2014-19
                                                                                                                    • Appendix – Retail Channels

                                                                                                                        • Figure 52: Total US retail sales of facial skincare and anti-aging products, by channel, at current prices, 2014-19
                                                                                                                        • Figure 53: Total US retail sales of facial skincare and anti-aging products, by channel, at current prices, 2017 and 2019
                                                                                                                    • Appendix – Key Players

                                                                                                                        • Figure 54: Multi-outlet sales of facial anti-aging products, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                                                                        • Figure 55: Multi-outlet sales of facial cleansers, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                                                                        • Figure 56: Multi-outlet sales of facial moisturizers, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                                                                        • Figure 57: Multi-outlet sales of acne treatments, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                                                                        • Figure 58: Multi-outlet sales of lip balm, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                                                                    • Appendix – The Consumer

                                                                                                                        • Figure 59: TURF analysis – Benefits sought from skincare, March 2020
                                                                                                                        • Figure 60: Table - TURF analysis – Benefits sought from skincare, March 2020

                                                                                                                    About the report

                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                    • The Consumer

                                                                                                                      What They Want. Why They Want It.

                                                                                                                    • The Competitors

                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                    • The Market

                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                    • The Innovations

                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                    • The Opportunities

                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                    • The Trends

                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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