Facial Skincare - China - August 2017
“Consumers think basic product benefits like hydrating and whitening are the most important signals when they are evaluating product effectiveness, indicating the core impressions brands should deliver primarily. Safety assurance, like no irritation, no side effect, are also the things every brand must get right. Upon that, advanced functional benefits (eg firming, plumping) are areas of differentiation brands can consider building against rivals.”
– Jessica Jin, Associate Director of Research
This Report discusses the following key topics:
- Chinese brands win back appreciation
- Learnings from niche brands
- KOLs impact more on trend pursuers, but less on savvier users
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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