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Description

Description

German consumers side-step anti-aging wanting healthy skin more. To keep pace with category growth, brands should prepare now for the microbiome-driven future.

Gwen Osserman, Research Analyst - Beauty & Personal Care

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities
  • The competitive landscape

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • Areas of concern on face/neck
  • Usage of facial cleansing products
  • Usage of face care products
  • Changes in facial skincare routine/ behaviour

LAUNCH ACTIVITY AND INNOVATION

  • Advertising and marketing initiatives

MARKET SHARE

  • Retail market share of facial skincare by percentage, 2018-19

MARKET SEGMENTATION, SIZE AND FORECAST

  • Retail value market shares of facial skincare, by segment, 2018-19

APPENDIX

  • Appendix - products covered, abbreviations and consumer research methodology
  • Appendix - market size and forecast
  • Market size and forecast – Value – Best- and worst-case, 2019-24

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: top three skin concerns by face/neck area, September 2019
    • [Graph] Germany: usage of cleansing products by type, September 2019
    • [Graph] Germany: usage of facial skincare products by type, September 2019
    • [Graph] Germany: usage behaviours in facial care, September 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • [Graph]
  3. What consumers want, and why

    • Areas of concern on face/neck
    • [Graph] Germany: top three skin concerns by face/neck area, September 2019
    • [Graph] Europe - concern over eye area/skin by country, September 2019
    • [Graph] Germany: facial skin concerns by gender, September 2019
    • [Graph] Germany: top facial/neck skin concern for males, September 2019
    • [Graph] Germany: facial skin concerns, by 16-24 year olds, September 2019
    • Usage of facial cleansing products
    • [Graph] Germany: cleansing product usage by type, September 2019
    • [Graph] Germany: usage of facial cleansing products by gender, September 2019
    • [Graph] Germany: usage of face wash and regular bar soap amongst men, by age, September 2019
    • Usage of face care products
    • [Graph] Germany: usage of facial skincare products by type, September 2019
    • [Graph] Germany: repertoire of facial skincare products by type, September 2019
    • [Graph] Germany: repertoire of facial skincare products by type, by age, September 2019
    • [Graph] Germany: female usage of facial skincare products, September 2019
    • Changes in facial skincare routine/ behaviour
    • [Graph] Germany: usage behaviours in facial care, September 2019
  4. Launch activity and innovation

    • [Graph] Germany: NPD in the facial skincare market by ultimate company in 2019, 2017-19
    • [Graph] Germany: NPD in the facial skincare market, by leading claims in 2019, 2017-19
    • Advertising and marketing initiatives
  5. Market share

    • Retail market share of facial skincare by percentage, 2018-19
  6. market segmentation, size and forecast

    • Retail value market shares of facial skincare, by segment, 2018-19
  7. Appendix

    • Appendix - products covered, abbreviations and consumer research methodology
    • Appendix - market size and forecast
    • Market size and forecast – Value – Best- and worst-case, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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