Facial Skincare - US - January 2009
The market for facial skincare has experienced robust growth during 2003-08, though sales did slow down in 2008, due to the struggling economy. Anti-aging facial skincare products continue to be the fastest-growing segment and have overtaken cleansers as the largest share of the market, with female Baby Boomers leading the charge in pushing sales figures higher and demanding products that cater to their needs.
This report provides in-depth information about the facial skincare market including:
Exploration of emerging trends, including natural/organic items in keeping with consumers' desire to back away from synthetic chemicals
Analysis of product trends in light of consumer attitudes towards brands, marketers, and retailers
Details of facial skincare segment sales and advertising strategies among brand leaders
Attitudes, purchasing behavior, and product repertoire among different demographic groups as well as cluster analysis of three distinct user groups of facial skincare respondents.
Activity among products sold through natural grocery stores
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