Factory Outlets - UK - December 2016
“Despite a relatively saturated factory outlet market in the UK and a challenging retail environment, retail sales through factory outlet schemes continue to grow. The leading operators have tapped into an appetite for discounted clothing, offering value for money. However, beyond that, the best performers have continued to invest in the overall retail environment. This, combined with a move towards proximity outlet retailing, has spiked a new interest amongst young shoppers, which will further fuel growth in future.”
– Samantha Dover, Retail Analyst
This report is looking at the following areas:
- Opportunities to encourage more frequent visits
- Using digital to enhance outlet proposition
- Attracting new consumer groups with compelling tenants
The market is dominated by a small number of leading operators and the larger schemes continue to outperform and drive growth in the sector, attracting high footfall and sales volumes with a strong tenant proposition. Furthermore, the move from a selection of the leading operators towards proximity outlet schemes has generated a new interest in outlet shopping, fuelling further growth by attracting a new younger demographic.
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