Family Car Buying - US - December 2018
"The family car market in the US is a sizeable one, as nearly four in ten car shoppers have a child under 18 in the household or are expecting a child. While large, family car buyers are also diverse, ranging from single-parent single-child homes to multigenerational households with multiple children. This Report will dive into the profiles of family car buyers, their motivations, and attitudes toward family cars."
- Buddy Lo, Automotive Analyst
This Report looks at the following areas:
- The family car market by brand and vehicle style
- Demographic breakouts of parents and expecting parents in the market for a new car
- Desired features and the ideal family car
- Parental attitudes toward family cars
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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