Family Car Buying - US - July 2016
"The family car market in the US is an increasingly diverse and crowded segment with a wide variety of offerings to match an even wider variety of family car buyers. Families range from single-parent single-child homes to multigenerational households with multiple children. This Report will dive into the profiles of family car buyers, their motivations, features that appeal to them, and how they are marketed to."
- Buddy Lo, Automotive Analyst
This report discusses the following key topics:
- Safety remains the top priority for family car buyers
- Long family road trips are the litmus test for family cars
- Families seek new technology in their vehicles
While there is no official definition of a “family car,” for the purposes of this Report Mintel defines family cars as vehicles large enough to comfortably transport a family of four or more people. This includes midsize cars, full-size cars, midsize and full-size SUVs, midsize and full-size crossovers, and minivans. Additionally, several models of pickup trucks and conversion/cargo vans are family oriented.
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