Family Car Buying - US - July 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"The family car market in the US is an increasingly diverse and crowded segment with a wide variety of offerings to match an even wider variety of family car buyers. Families range from single-parent single-child homes to multigenerational households with multiple children. This Report will dive into the profiles of family car buyers, their motivations, features that appeal to them, and how they are marketed to."
- Buddy Lo, Automotive Analyst
This report discusses the following key topics:
While there is no official definition of a “family car,” for the purposes of this Report Mintel defines family cars as vehicles large enough to comfortably transport a family of four or more people. This includes midsize cars, full-size cars, midsize and full-size SUVs, midsize and full-size crossovers, and minivans. Additionally, several models of pickup trucks and conversion/cargo vans are family oriented.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.