Family Entertainment - US - August 2019
Covered in this report
This report focuses on what parents are doing with their children in their free time. In-home activities are the primary focus, including media preferences, viewing behaviors and content concerns. Outdoor play is also included. Travel (anything longer than a day trip) is not included.
Readers of this report may also be interested in parents’ attitudes and behaviors regarding technology in the home, addressed in Families and Technology – US, February 2019.
"Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep parents engaged amidst a sea of talking tank engines and purple dinosaurs can garner a dedicated audience for the whole family."
- John Poelking, Leisure & Media Analyst
This Report will cover the following areas:
- Controlling what is being watched
- Reconsidering budgets in the face of more options
- Defining family video
- Kids and parents have different priorities
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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