Family Holidays - UK - March 2016
“In an age of fast-paced family life, ‘relay parenting’ and constant juggling of roles and responsibilities, where many households find it hard to find time even to sit down and eat together, holiday brands can position themselves as helping to provide precious spaces and opportunities for families to re-connect.”
– John Worthington, Senior Analyst
This report looks at the following issues:
- Long-haul and 'shared experience' family holidays offer opportunities to diversify from the short-haul beach market
- Grandparent-grandchildren, multigenerational milestone celebrations and solo parent/child bonding breaks are emerging as new forms of family holiday
Mintel’s research demonstrates how broad the ‘family holiday’ spectrum is, embracing an increasingly diverse mix of formats. Only half of those who have been on family holidays over the past three years fall into the traditional ‘nuclear family’ bracket of those who go away just with partner and children. Along with underlying demographic and societal trends, this has important implications for the travel industry indicating the need for a broader approach to both product and marketing.
This report covers family holidays taken by UK consumers to both domestic and overseas destinations, including both short breaks (1-3 nights) and longer holidays (4+ nights). Trips taken for business purposes, visiting friends and family and other purposes are not included. For the purpose of market sizing, the definition of family holidays includes only those trips involving parents and children. However, Mintel’s exclusive consumer research also considers a broader definition of family holidays, embracing all family combinations,
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.