Family Leisure - China - December 2019
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This report examines the leisure market from the perspective of family structure. Families in China are changing. The leisure market foresees more diverse types of family in future. The typical nuclear family no longer dominates the family leisure market. Single-person households, which used to be niche, will become a major consumer group.
“The leisure market will need to be aware of more diverse types of families, as the singles economy and pet economy are changing the structure of families in urban China. Brands need to respond by being more considerate of their service offerings to make sure they accommodate different preferences and new demands.”
- Saskia Zhao, Research Analyst
This report will look at the following areas:
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