Family Leisure Trends - US - January 2015
“Technology has permeated family life, for better or for worse, and work continues to encroach upon family time. In the meantime, the definition of the ‘typical American family’ has shifted. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ”
– Lauren Bonetto, Lifestyle & Leisure Analyst
This report discusses the following key topics:
- How families spend time together, both in and out of the house
- How parents learn about new activities
- Attitudes toward technology and physical activity
- How products and services are marketed to families
About two thirds of all households in the US are “family households.” While family bonding and quality time is revered, the hectic pace of modern life makes family leisure time somewhat elusive for American families. Technology both aids as well as detracts from family leisure while increasingly busy school and work schedules make scheduling family leisure time a challenge.
This report examines how families spend time together, both in and out of the house. It provides analysis regarding how much time families spend together (both on weekdays and weekends), the types of activities they participate in, how parents learn about activities, and how products and services are marketed to families. It also includes analysis of parents’ attitudes toward technology and physical activity. The impact of parents’ gender, age, and race/Hispanic origin, as well as the impact of children’s age and household income are analyzed.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.