Family Midscale Restaurants - US - November 2012
“Family midscale restaurants offer a sit-down experience at low prices with menus that tend to have something for everyone. However, over time, this segment has lost some excitement and is currently facing competition from segments with better pricing, more upscale items, and better overall dining experiences. Health initiatives, value, and variety should be the top priorities in this segment.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- Where’s the excitement?
- Who are the new competitors to family midscale restaurants?
- What can family midscale restaurants do to drive traffic?
- How can family midscale restaurants get in touch with consumer wants?
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