Family Planning and Pregnancy - UK - September 2017
“A declining birth rate remains the core barrier to the growth of the family planning and pregnancy category, but limited product innovation also remains a challenge. Digital advances in fertility tracking and pregnancy tests are affording consumers more information than traditional testing products as they look to conceive, which brands could look to harness in order to grow the category further.”
– Hera Crossan – Personal Care Analyst
This Report discusses the following topics:
- A category in need of innovation
- Preparative products have lower penetration
- “We’re in this together”
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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