Family Vacations - Canada - February 2019
"Canadians are inclined towards leisure travel, with the majority having taken an overnight leisure trip in the past two years. In this same period, a quarter of consumers had gone on a leisure trip with their children under the age of 18 and most went with their spouse/common-law partner. Previous experience and personal recommendations can inspire consumers when choosing a destination, which displays the importance of word of mouth and meeting the needs of vacationers. Furthermore, brands in the category face challenges such as meeting consumers’ budgets, projecting a safe and child-friendly environment and increased competition due to the sharing economy. Unique experiences, a wide range of outdoor activities and adventures and opportunities to learn about the local culture and history will likely improve the attractiveness of a destination to families."
– Andrew Zmijak, Research Analyst
This report examines the following issues:
- Family vacations can present challenges to those with young children
- Men and women prefer different activities
- Attracting younger cohorts will take more effort
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